Retail TouchPoints

NOVEMBER 29, 2021

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. The latest data from the Adobe Digital Economy Index revealed that out-of-stock messages rose a whopping 325% in October 2021 compared to the same month in pre-pandemic times (way back in 2019), and in the last month alone consumers have been hit with more than 2 billion out-of-stock messages online.

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GetElastic

DECEMBER 2, 2021

Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections , with the biggest returns projected for Cyber Monday. Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season.

Small Business Retail 148

Small Business Retail Toys Point of Sale Books 148

GetElastic

DECEMBER 1, 2021

Prior to the emergence of the COVID-19 pandemic, we saw a shift in customer buying habits, as more and more shoppers were in search for convenience and preferred to complete their purchases online. So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. Shoppers fell in love with the ease and convenience of online shopping for their favorite products and having it automatically delivered to their door steps, without

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Subscription Payment Services Payments eCommerce 148

Forrester eCommerce

NOVEMBER 30, 2021

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Marketing 365

Marketing B2B Operations 365

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

DECEMBER 1, 2021

Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…

Channel 370

Channel Marketing Omnichannel 370

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

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Events Social Media Improvements Customer 339

Forrester eCommerce

NOVEMBER 30, 2021

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Marketing 359

Marketing B2B Operations 359

BigCommerce

DECEMBER 2, 2021

High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…

Marketing 337

Marketing 337

Kissmetrics

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.

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Marketing Shipping Costs Gifts Beauty and Health 307

Retail TouchPoints

DECEMBER 2, 2021

Since the start of the pandemic, the prevalence ofanxiety, stress, depression and PTSD amongst all age groups has skyrocketed — igniting more conversations around mental health. Subsequently, the term “neurodiversity” has sprung up in multiple conversations surrounding the way we interact with our environments. Neurodiversity celebrates the differences in how people’s brains take in and process information.

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Retail Clothing Magazine Technology 317

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

DECEMBER 1, 2021

In 2022, “anywhere commerce” will be the mantra as brands invest in tech to meet buyers in every possible shopping moment.

Technology 367

Technology Customer Experience Omnichannel Customer 367

BigCommerce

NOVEMBER 29, 2021

Expanding your online presence can seem daunting, but it doesn’t have to be.

Consumer 385

Consumer Omnichannel 385

Kissmetrics

DECEMBER 3, 2021

In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches.

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Retail TouchPoints

NOVEMBER 30, 2021

eBay will acquire Sneaker Con Digital ’s authentication business to enhance the marketplace’s Authenticity Guarantee. More than 1.9 million pairs of sneakers are available on eBay any given day, making the category an important one for the retailer. “eBay has always been a vibrant community of enthusiasts, with deeply knowledgeable buyers, sellers and employees,” said Jordan Sweetnam, SVP and General Manager of eBay North America in a statement.

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Events Operations Management Customer 306

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

DECEMBER 2, 2021

With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does.

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Customer Experience Improvements Customer Automotive 195

Ecommerce Platforms

NOVEMBER 29, 2021

When it comes to choosing the best ecommerce platform, Australia has plenty of options. Just like the majority of the world today, Australians have rapidly embraced the benefits of ecommerce for quick and convenient transactions. Entrepreneurs have endless opportunities to convert customers with the right selection of products, and services. Of course, if you’re a business leader thinking of getting started online, you’re going to need a few essential tools before you jump in.

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eCommerce Platforms Payment Services eCommerce Shipping Costs 196

Kissmetrics

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business intelligence (BI) tool from Google.

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Marketing Social Media Presentation Information 250

Retail TouchPoints

DECEMBER 2, 2021

Dollar General is preparing to embark on a massive expansion as it comes off a strong Q3 2021. The off-price retailer announced plans for 1,050 new store openings, 1,750 store remodels and 100 store relocations; the launch of 1,000 pOpshelf locations by fiscal 2025; and the company’s entrance into Mexico with 10 stores in fiscal 2022. The new store openings will help Dollar General maintain its momentum.

Operations 305

Operations Consumer Retail Marketing 305

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

DECEMBER 1, 2021

At this point, it’s abundantly clear that if we aren’t extremely careful, AI will identify and exploit harmful biases in training data. And AI-based discrimination — even if it’s unintentional — can have dire regulatory, reputational, and revenue impacts. Knowing this, many companies, governments, and NGOs have adopted “fairness” as a core principle for ethical […].

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Customer 195

My Wife Quit Her Job

DECEMBER 1, 2021

Today I’m really happy to have Parth Kukreja on the show. Parth is a genius, he’s only 19, and he started a 7 Figure business selling pet jewelry online. Parth is open-minded, constantly learning and he’s willing to try any strategy. In this interview, you’ll learn how Parth grew his business to 7 figures using TikTok. What You’ll Learn Parth’s journey and how he started a 7 figure business at 19 years old How creating viral Tiktok videos grew his Jewelry busi

Jewelry 156

Jewelry Books Other eCommerce 156

Kissmetrics

DECEMBER 3, 2021

Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships. Unfortunately, it’s a problem likely to get worse. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving?

Marketing 240

Marketing Management Improvements Events 240

Retail TouchPoints

NOVEMBER 30, 2021

In the first usage of Amazon ’s Just Walk Out (JWO) technology by a non-Amazon international retailer, Sainsbury’s has deployed the cashierless solution in its Holborn Circus convenience store. In another first, customers access the checkout solution via the Sainsbury SmartShop app rather than the Amazon app, meaning they can use an interface they already are familiar with.

Technology 297

Technology Payment Services Customer Experience Blog 297

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

DECEMBER 1, 2021

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […].

Management 195

Management Technology B2C Customer 195

My Wife Quit Her Job

NOVEMBER 29, 2021

AliExpress is one of the largest ecommerce marketplaces in the world and extremely popular among businesses and consumers alike. For small business owners, AliExpress dropshipping has become a cheap and easy way to start selling online. Meanwhile, consumers all over the world can purchase inexpensive merchandise from China that can’t be found anywhere else.

eCommerce 156

eCommerce Consumer 156

Kissmetrics

DECEMBER 1, 2021

All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you can and cannot say, with serious consequences if you make a mistake.

SEO 236

SEO White Paper Improvements Other 236

Retail TouchPoints

NOVEMBER 30, 2021

Marta Ortega Pérez has been named Chairwoman of Inditex Group — parent company of Zara , Pull&Bear and Massimo Dutti — and Óscar García Maceiras will replace Carlos Crespo as CEO, completing a “generational handover process” at the fashion conglomerate that began in 2011. Pérez, the daughter of Inditex founders Amancio Ortega and Rosalía Mera, has worked in different areas of the group for the last 15 years, in particular strengthening Zara’s brand image and fashion proposition, an are

Fashion 296

Fashion Management Operations eCommerce 296

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape. Yet, […].

B2C 195

B2C Marketing Social Media Customer 195

Omnisend

DECEMBER 1, 2021

Reading Time: 6 minutes. Email marketing remains one of the most effective ways to convert your subscribers into loyal fans and customers. But keeping your audience engaged in this distraction-filled world is harder than ever. That’s where a soap opera sequence can save the day. Like the daytime TV shows it’s named after, a soap opera sequence uses storytelling, drama, and cliffhangers to hook your subscribers.

Blog 158

Blog Information Marketing Other 158

Kissmetrics

NOVEMBER 30, 2021

Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and page two in SEO.

SEO 235

SEO Social Media Mobile Information 235

Retail TouchPoints

DECEMBER 3, 2021

REI Co-op has named long-time Amazon executive Cameron Janes to its newly created position of SVP and Chief Commercial Officer. The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. Cameron Janes. Janes, whose most recent position was VP, Physical Retail for Amazon, will begin his new role on Jan. 2, 2022.

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Outdoor Omnichannel Supplies Channel 286

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail