Omniconvert
SEPTEMBER 9, 2022
Discover top eCommerce metrics and KPIs that reveal the health of your business, help you predict your growth, and serve as a mirror for your management style. The post Important eCommerce metrics to check in 2022 and beyond appeared first on Omniconvert Ecommerce Growth Blog.
ROI Revolution
SEPTEMBER 6, 2022
For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Your 2022 holiday ecommerce strategy will need to take this into account. Some quick tips: Expect customers to start shopping earlier than ever (again) this year.
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Korona
SEPTEMBER 5, 2022
Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. . The main point of local SEO is to generate traffic to your local brick and mortar businesses.
Store Growers
SEPTEMBER 9, 2022
Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 7, 2022
A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.
Retail TouchPoints
SEPTEMBER 8, 2022
Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
SEPTEMBER 4, 2022
As a buyer, the Amazon Renewed program is a great way to find incredible deals on merchandise online. As a seller, the Amazon Renewed program is a great way to make some serious money from home selling refurbished merchandise. More and more people are moving towards buying second-hand items to offset the rising costs of inflation. The “recommerce” market is currently valued at over $40 billion and is expected to double next year.
Forrester eCommerce
SEPTEMBER 6, 2022
The company's TikTok alternative simply isn't winning, new Forrester data indicates.
Retail TouchPoints
SEPTEMBER 9, 2022
The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. However, the industry needs to make relevant information (such as how to recycle a garment at the end of its lifecycle) easy for shoppers to access as they’re making their purchase decisions, whether they’re in-store or online.
BigCommerce
SEPTEMBER 9, 2022
For many small businesses, selling a product isn’t simply about making a profit, but rather fulfilling a greater mission.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
SEPTEMBER 5, 2022
Today I have one of my favorite authors on the show, Mike Michalowicz. If you don’t know who Mike is, he’s the author of the hit bestseller, Profit First, which has become the de facto manual for running a profitable small business. He’s also published other bestsellers like The Toilet Paper Entrepreneur, Clock Work, Get Different and The Pumpkin Plan.
Forrester eCommerce
SEPTEMBER 9, 2022
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […].
Retail TouchPoints
SEPTEMBER 6, 2022
Your grandma shops online. Many baby boomers do. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game.
BigCommerce
SEPTEMBER 7, 2022
From striking out on their first business pitch to selling out their first launch night, The Beer Bat knows what…
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
SEPTEMBER 9, 2022
If you’re looking for free and cheap subscription billing software, you’re in the right place. While there are countless tools today’s business leaders need to run their companies successfully, few are more important than the right billing software. Subscription billing software supports companies in automatically collecting payments from customers, often based on a monthly subscription or package.
Forrester eCommerce
SEPTEMBER 8, 2022
Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research tells us that creating B2B content to serve changing tech buyers throughout their purchase journeys is a top challenge for marketers.[1] This challenge also impacts sales teams that struggle to connect offerings to buyer needs […].
Retail TouchPoints
SEPTEMBER 9, 2022
Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc. The rapid emergence and dominance of Web 3.0 in tech and industry conversations undoubtedly is impacting digital transformation plans, as brands and retailers strive to adapt to new customer behaviors and expectations.
BigCommerce
SEPTEMBER 7, 2022
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
lateshipment
SEPTEMBER 8, 2022
Less than 2 months to go for the holiday season to officially kick off — which means as an e-commerce retailer, you have to make use of the little prep time left to get better equipped at handling the holiday rush. Here are some tips categorized via different stages of the customer journey to help you do just that. Pre-purchase: Awareness and Exploration. 1.
Forrester eCommerce
SEPTEMBER 8, 2022
Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. Rising energy prices here in Europe help make a sometimes-abstract topic real, local, and immediate. While technologies such as automation, blockchain, and the internet of things feature in many sustainability initiatives, they also bring their own environmental impact. […].
Retail TouchPoints
SEPTEMBER 8, 2022
Retail crime is on the rise, and it’s affecting companies of all sizes. The National Retail Federation (NRF) estimates that organized retail crime cost stores an average of $1 billion in sales in 2020, up more than 50% over the last five years. Additionally, a Business.org survey of small business owners found that 89% of small business owners experienced shoplifting in 2021.
Salsify
SEPTEMBER 8, 2022
Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s offerings for customers. Thankfully, Amazon offers a variety of tools to help your brand develop these types of enhanced shopping experiences on its platform.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
SEPTEMBER 6, 2022
What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. This is backed up by Wiser’s network of smartphone-enabled shoppers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices.
Forrester eCommerce
SEPTEMBER 8, 2022
Photo copyright Abhinav Sunil Measuring cloud sustainability is increasingly a priority for customers. Optimizing cloud strategies can be an important enabler of overall carbon footprint reduction strategies of organizations across industries. I spoke with Christopher Wellise, Director of Sustainability and Carbon at AWS on the primary carbon reduction levers from being on the public cloud […].
Retail TouchPoints
SEPTEMBER 7, 2022
Target has received a commitment from CEO Brian Cornell to remain with the company for approximately three more years, beyond the company’s traditional retirement age of 65. Cornell’s decision to remain in the leadership role was made following last month’s news of Target’s Q2 2022 performance, which saw net earnings drop 90% from Q2 2021. After receiving the commitment from Cornell, who is 63 years old , the board of directors eliminated Target’s retirement policy.
Digital Doughnut
SEPTEMBER 6, 2022
As time goes on, it is clear that social media is evolving rapidly. By utilizing virtual reality video chat and other technologies, Facebook was able to dominate nearly all other social media platforms. Therefore, it's possible that social media may undergo significant changes in the years to come.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Liveintent
SEPTEMBER 8, 2022
Investment in native advertising is booming. In fact, native display ad spend is projected to reach $98.59 billion in 2023. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. If you’re looking to capitalize on native’s benefits, offerings like LiveIntent’s Native Curated Packages might be the way to go.
Forrester eCommerce
SEPTEMBER 6, 2022
While doing interviews for my report, Centralized API Governance Considered Harmful, one interviewee was surprised that I wanted to discuss governance because many of their clients view it as a curse. I’ve had clients ask for presentations but been warned not to utter the words “API governance.” I’ve heard some say that, yes, they do […].
Retail TouchPoints
SEPTEMBER 9, 2022
Instacart has acquired Rosie , an ecommerce platform serving local and independent grocers, wholesalers and retailers, as Instacart seeks to build on its commitment to smaller businesses in addition to expanding its digital offerings. . The Rosie platform supports local and independent grocers across more than 40 states by facilitating the use of branded ecommerce websites and mobile apps.
Digital Doughnut
SEPTEMBER 8, 2022
In an effort to increase conversions, websites often use pop-ups with reckless abandon, which is what gives them such a bad reputation. However, pop-up marketing can improve the experience of your onsite customers when used strategically.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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