ESW

AUGUST 12, 2019

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. But you may not know what they mean. Ironically, if you have been living under a bridge, you probably understand both terms better than anyone else. KonMari and the wider consumer minimalism trend are changing the way that a significant portion of the western world thinks about shopping and consumerism in general.

Consumer 99

Consumer eCommerce Books Clothing 99

RTP blog

AUGUST 14, 2019

Experiential retail has been a hot industry buzzword in recent years, as brick-and-mortar stores scramble to find ways to drive traffic, whether in the form of events, entertainment or even technology-based experiences in VR and AR. But a successful experience is one that remains consistent with the brand’s values, and also is designed not just to drive shoppers into a store but also to encourage them to buy (either during the event, at a later visit or online).

Retail 150

Retail Events Social Media Travel 150

BigCommerce

AUGUST 15, 2019

Have you seen the movie The Moneypit? It’s such a great movie.

eCommerce Platforms 181

eCommerce Platforms eCommerce 181

Forrester eCommerce

AUGUST 13, 2019

As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit. Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […].

eCommerce Platforms 368

eCommerce Platforms eCommerce Customer 368

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 – Know the Industry Benchmarks . If you’re not already looking at your industry’s benchmarks, you need to make that a priority today.

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Kissmetrics

AUGUST 13, 2019

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

Payment Services 272

Payment Services Social Media Download Recommendation 272

Forrester eCommerce

AUGUST 13, 2019

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

Supplies 415

Supplies Customer Consumer Management 415

My Wife Quit Her Job

AUGUST 14, 2019

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation. He’s helped entrepreneurs like Nathan Chan of Foundr Magazine and Noah Kagan of Sumo.com with their SEO in addition to popular startups like Ring, and Hint Water. He also runs a popular podcast called Experts on The Wire.

Magazine 175

Magazine SEO eCommerce Books 175

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

B2B 204

B2B B2C Marketing Vend 204

BigCommerce

AUGUST 13, 2019

When we are looking for recommendations, who do we go to?

Marketing 309

Marketing Recommendation eCommerce eCommerce Marketing 309

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

AUGUST 13, 2019

Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […].

Customer Experience 382

Customer Experience Customer 382

RTP blog

AUGUST 16, 2019

By Brandon Spear, MSTS More than 7,100 retail store closures have been announced so far this year. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way. Remain relevant and continue to scale, despite the decline of in-store shopping, by reinventing your brand in the B2B space. Catering to both B2C and B2B buyers can help pave the way for additional revenue.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150

My Wife Quit Her Job

AUGUST 12, 2019

Do you want to sell on Amazon but are confused about which barcodes to use? Are you unclear about what is UPC and where to buy cheap UPC codes for your Amazon listings? This post will succinctly answer the most common bar code questions I get asked from brand new Amazon sellers including… What is UPC, EAN, ISBN, JAN, GTIN? Where can you buy cheap UPC codes for Amazon?

Retail 149

Retail 149

GetElastic

AUGUST 14, 2019

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two percent of users who shop online said that page speed affects their commitment to the online store.

eCommerce 152

eCommerce Web Design Point of Sale Improvements 152

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

AUGUST 13, 2019

So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start! But too many of you tell us, “I’m really excited about this new idea, but I can’t get the internal buy-in that’s needed to fund the initiative.” […].

Technology 358

Technology Customer 358

RTP blog

AUGUST 12, 2019

By Mike Wilson, Enzoic Retailers face a barrage of security threats from a variety of sources. As the number of breaches continues to soar, brands must take action to reduce the risk and protect customer data. This requires that retailers understand the malicious actors targeting their business so that they can deploy the proper defenses and mitigations.

Retail 150

Retail Customer Data Reference Presentation 150

Wiser

AUGUST 13, 2019

The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied. Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store.

Marketing 103

Marketing Omnichannel Customer Loyalty Consumer 103

GetElastic

AUGUST 16, 2019

Statista predicts revenue from global retail ecommerce will rise to $4.88 trillion by 2021. That means, in upcoming years, you can expect continued growth with more businesses joining the trend. This translates to more competition and thriving to stay on your toes. Source: Statista. Regardless of industry, strategies that worked a few years ago don’t always hold true today.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

AUGUST 16, 2019

A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephora and DTCs of the world. Revlon’s tale […].

Marketing 347

Marketing B2C Customer 347

SellBrite

AUGUST 16, 2019

The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing.

eCommerce 101

eCommerce Social Media Information Blog 101

Ecommerce Platforms

AUGUST 13, 2019

If you've had your e-commerce store up and running for a while, you might be searching for a way to synchronize your tasks, tools, and analytics. Can you relate? If so, Skubana might be the software for you. Continue reading to find out more about this software. Skubana: A Brief Overview. Skubana aims to provide consumer brands a solution for synchronizing the majority of their back end operations.

Shipping Costs 91

Shipping Costs eCommerce Shipping Labels Shipping 91

GetElastic

AUGUST 12, 2019

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a user clearing their text messages out).

Marketing 148

Marketing Mobile Hobbies Article 148

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

AUGUST 13, 2019

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).

Management 339

Management Customer 339

ROI Revolution

AUGUST 14, 2019

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. top restaurants in Raleigh) or the search engine can deduce a location from a user’s device. What Problem Does Local SEO Solve for Businesses? It can be difficult to properly optimize on- and off-site SEO for multiple locations when you are an enterprise-level business or simply a regional business with several phys

SEO 92

SEO White Paper Social Media Events 92

Ecommerce Platforms

AUGUST 16, 2019

PayPal is synonymous with payments. So, anyone running either an online shop or in-person store should know what it is and what it does. But did you know that you can start taking PayPal payments while you're on the go? PayPal has introduced a new card reader and its PayPal Here app. PayPal markets the PayPal Here card reader as the card reader that will “make it easier to accept secure payments in your store or on-the-go.”.

PayPal 80

PayPal Payment Services POS Point of Sale 80

GetElastic

AUGUST 15, 2019

We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, Mirakl Download. And audio only, check out: [link]. The post What role do marketplaces play in B2B ecommerce? appeared first on Get Elastic Ecommerce Blog.

B2B 137

B2B eCommerce Download Blog 137

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

AUGUST 13, 2019

Bosch Connected World – Bosch’s premier customer and partner event held annually in Berlin – has become a destination event for European IoT professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions, has now become a more typical conference, with polished marketing messages from […].

Events 336

Events Marketing Customer Information 336

TradeGecko

AUGUST 16, 2019

APAC. The place where six in ten people call home. And the region of choice for many retail businesses looking to expand into new markets.

eCommerce 101

eCommerce Marketing Retail 101

SellBrite

AUGUST 13, 2019

Fulfilled By Amazon (FBA) enables ecommerce retailers to store their products in Amazon warehouses — regardless of whether they actually sell on Amazon — and lets Amazon handle the packing and shipping of those products. In addition to offering fast fulfillment, FBA also provides customer service for retailers, as well as certain marketing advantages, such as being eligible for Super Saver Shipping and Amazon Prime.

Shipping Costs 81

Shipping Costs Multi-channel Merchant Services Fulfillment 81

Bronto

AUGUST 13, 2019

? Search engine optimization analysts have suffered claims that “SEO is dead” ever since SEO was a thing. The power of paid search, the rise of social media and algorithm. The post The Commerce Marketer Podcast: SEO’s Current State and Looking Ahead to 2020 appeared first on Bronto Blog.

Social Media 86

Social Media Marketing SEO Blog 86

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail