Sat.Jul 06, 2024 - Fri.Jul 12, 2024

article thumbnail

The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester eCommerce

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends.

Events 458
article thumbnail

546: Google Pisses Off Sellers And The Latest Updates From TikTok

My Wife Quit Her Job

In this episode, Toni and I cover the latest news from Tiktok, Wix and the most recent thing Google has done to p**s sellers off. Out of all of the ecommerce companies, TikTok seems to be innovating the fastest and will become a much bigger player in the future. What You’ll Learn The newest features of TikTok Latest update on Wix How Google pissed a lot of sellers off Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

eCommerce 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon A+ Content 101 | Salsify

Salsify

An Amazon product detail page (PDP) that lacks enhanced content is equivalent to leaving the house in a state of undress. People will look at your PDP — and then quickly scroll away if it appears bare.

eCommerce 119
article thumbnail

Microsoft Enters (And Disrupts) The Burgeoning SSE Market

Forrester eCommerce

Microsoft announced the availability of Microsoft Entra Suite, which will compete in the hot security service edge (SSE) market. Microsoft’s domination of the enterprise software market means that many organizations will “end up” with Microsoft solutions, even if that’s not what the CIO or CISO really wanted. Take Microsoft Teams; because it’s Microsoft, it’s everywhere.

Marketing 300
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

Currys Invests in 115 Stores with Major Upgrades Planned for 50 Megastores

365 Retail

Currys has announced further investments in its store portfolio. This year, 115 Currys stores are set to receive significant investments, with 50 of its largest stores, or megastores, undergoing major upgrades across the UK. The investments aim to enhance the blended in-store and online omnichannel model that is crucial to Currys’ customers, with two-thirds using stores to make their purchases.

article thumbnail

Target Rips Up Paper Checks as Payment Method

Retail TouchPoints

Citing “extremely low volumes” of customers using personal checks, Target will stop accepting checks for in-store payments on July 15, 2024, as reported in the Minneapolis Star-Tribune and confirmed by Target. The retailer joins several supermarket retailers that have stopped accepting checks, including Aldi , Whole Foods Market and Lidl. “Target is committed to creating an easy and convenient checkout experience, and that includes providing our guests with numerous ways to pay, including our ne

More Trending

article thumbnail

Threading The Needle On Gen AI And Developer Experience

Forrester eCommerce

Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well… maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm).

Customer 459
article thumbnail

13 Custom GPTs to Generate Content

Practical eCommerce

Need a new ad, logo, presentation, image, or video? There's a custom GPT for that. The post 13 Custom GPTs to Generate Content appeared first on Practical Ecommerce.

Customer 135
article thumbnail

Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed

Retail TouchPoints

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential growth and expansion often focuses on speed and a “growth at any price” mindset. On the other hand, traditional retailers must reinvent their playbook to keep up with a customer experience driven by tech that evolves quickly enough to meet consumers’ rising expectations.

article thumbnail

One-third of consumers cut spending in Q2: report

RetailDive

Inflation concerns continue to weigh on shoppers, with 84% saying it has affected how they spend their money, according to a report from Jungle Scout.

Consumer 130
article thumbnail

The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

article thumbnail

Scaling Customer Success Through Digital Can Double Your ROI

Forrester eCommerce

Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid returns. Proving this becomes challenging when scaling customer success happens primarily through headcount and by teams segmenting coverage into low-touch and high-touch models.

Customer 428
article thumbnail

SEO Tools for Keyword Intent, Audience

Practical eCommerce

AI is transforming traditional keyword research. Here are innovative tools for search intent, audience targeting, and more. The post SEO Tools for Keyword Intent, Audience appeared first on Practical Ecommerce.

SEO 129
article thumbnail

Co-op Taps Walmart Commerce Technologies to Support Online Grocery Growth

Retail TouchPoints

UK retailer Co-op is working with Walmart Commerce Technologies to bolster its “quick commerce” operations. The co-operative store network, which operates approximately 2,400 food stores and provides products to more than 6,000 other stores, will implement the Store Assist solution from Walmart Commerce Technologies to improve the ease, speed and convenience of its online grocery operations.

article thumbnail

Proven A/B Test Winners for B2B CRO

FastSpring

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. The best way to think about your B2B test data approach.

B2B 127
article thumbnail

Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

article thumbnail

AIOps Drives Observability And Business Outcomes In IT

Forrester eCommerce

In my recent report, AIOps: A Crucial Component Of High-Performance IT, I speak to how AIOps is a critical tool for IT leaders aiming to run high-performance organizations. AIOps combines AI, machine learning, advanced analytics, and operational practices with business and operations data.

article thumbnail

Ugly Ads Perform Best, Marketer Says

Practical eCommerce

Barry Hott recommends ugly ads, those that people won't skip over. First reactions to an ad largely determine its performance, he states. The post Ugly Ads Perform Best, Marketer Says appeared first on Practical Ecommerce.

Marketing 126
article thumbnail

Why Adtech Embracing AI and Automation is a Risky Long-Term Play

Retail TouchPoints

Adtech has been in the AI and automation business for far longer than the current AI revolution. The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. Still, as the technology becomes more advanced, it’s important to pause and really understand the ramifications of LLMs in adtech, particularly for creating a competitive, equitable and inclusive advertising ecosystem.

article thumbnail

Holiday Shopper Insights: Help Shoppers Treat Themselves | Salsify

Salsify

We might be a few months away from the holiday season , but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “ 2024 Holiday Consumer Research ” report, there’s no time like the present (pun intended) to plan your winter campaigns.

Gifts 126
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

article thumbnail

Build Resilience, Gain Trust

Forrester eCommerce

As organizations ask employees and partners to execute and deliver at a faster pace, the risk of technology failure becomes greater. Learn how understanding technology resilience can help minimize these risks in a preview of our upcoming Technology & Innovation Summit North America.

article thumbnail

Poor Marketing Kills Ecommerce Dropshipping

Practical eCommerce

The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing. The post Poor Marketing Kills Ecommerce Dropshipping appeared first on Practical Ecommerce.

eCommerce 125
article thumbnail

Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Retail TouchPoints

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. Digital Shelf Tags Improve Store Efficiency and Sustainability Through a partnership with VusionGroup , Hy-Vee is rolling out digital shelf tags in more than 230 stores to enable real-time updates to product inform

article thumbnail

Costco to raise membership fee for the first time since 2017

RetailDive

The increase, which will start Sept. 1, is likely to generate $350 million in incremental sales and profit over the next two years, according to one analyst’s estimate.

120
120
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

Four Questions To Ask When Selecting An All-In-One Event Management Platform

Forrester eCommerce

Too many organizations treat their event technology as a tactical rather than a strategic asset, with different teams selecting and deploying solutions in silos. This leads to wasted resources, overlapping capabilities, and data silos.

Events 273
article thumbnail

Payment Processing Fuels Shopify Earnings

Practical eCommerce

Shopify's growth continues, with Q1 2024 revenue up 23% from the prior year, mainly owing to Shopify Payments. The post Payment Processing Fuels Shopify Earnings appeared first on Practical Ecommerce.

article thumbnail

Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

Retail TouchPoints

JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the high operating costs that come with significant brick-and-mortar investments. As a result, the category as a whole appears to be headed toward a period of consolidation: Saks parent company HBC recently paid $2.65 billion for Neiman Marcus Group , and activist investors recently raised their bid to buy out Macy’s , according to the Wall Street Journal.

POS 274
article thumbnail

Best Buy Canada to open 167 small-format stores

RetailDive

The electronics retailer will enter new communities under a partnership with Bell Canada, which will be responsible for store operating and labor costs.

article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

OK AI, Buy Me Some Enterprise Software

Forrester eCommerce

I’m planning a family ski trip to Hokkaido, Japan. It’s going to be great, but it’s also going to involve quite a bit of planning. Two decades ago I would have gone to the library and taken out a travel guide.

Travel 273
article thumbnail

Google Ads Alters Design, Broad Match, Payments

Practical eCommerce

Three recent Google Ads updates have received little notice but impact most advertisers. The post Google Ads Alters Design, Broad Match, Payments appeared first on Practical Ecommerce.

eCommerce 121
article thumbnail

Mall Owner Simon Plans EV Charging Hubs at 75 Locations

Retail TouchPoints

Oil and gas giant BP has signed a deal to bring electric vehicle (EV) charging hubs under its BP Pulse banner to 75 Simon Property Group sites across the U.S. This deal will include more than 900 ultra-fast Gigahub charging bays that support nearly every make and model of EV, with the first locations opening to the public in early 2026. The specific Simon locations that will be included weren’t announced, but Richard Bartlett, CEO of BP Pulse said that Simon’s portfolio of shopping, dining and e

article thumbnail

Kroger-Albertsons Merger Threatens Hundreds of Stores Nationwide

RetailWire

The Kroger-Albertson merger has not yet been finalized, but the list of stores planned to be divested has been revealed.

119
119
article thumbnail

Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.