Sat.Oct 08, 2022 - Fri.Oct 14, 2022

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A Guide to Pricing Your Products

Wiser

One of the most important decisions you will make as a business is how to price your products. No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. Customers can be extremely sensitive to prices, and often view price as one the main factors to consider when making purchases.

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Best Fulfillment Center for Startups

Ecommerce Platforms

Running a startup is tough work, and in the ecommerce business, it often means fulfilling products from your own office, home, or even a garage. But at some point, you’ll want to find a fulfillment provider to offer faster shipping, and to focus on other parts of your business. We found the best fulfillment center for startups after rigorous research.

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Nearly half of Gen Z, millennials to rely on buy now, pay later this holiday: report

RetailDive

Additionally, 43% of consumers are likely to open a new store credit card this season in order to receive discounts and offers.

Consumer 129
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426: The Best Strategy To Grow An Audience Today With Neville Medhora

My Wife Quit Her Job

Today I have my favorite outspoken Zoroastrian friend back on the show, Neville Medhora. Neville is the founder of CopywritingCourse.com where he runs an incredible copywriting community and teaches people how to write persuasive copy. In this episode, we discuss how written content creation has evolved over the years and how to be successful with a content based business today.

Books 219
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How To Become an Amazon Vendor | Salsify

Salsify

Amazon is, by far, the largest ecommerce company in the world, says Statista — and so ubiquitous it’s now become impossible for consumer brands to ignore.

eCommerce 148
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Turn Away The Bots, Not Your Customers

Forrester eCommerce

We’ve all been there — we’re on our favorite website trying to buy the latest gadget, reserve concert tickets, or claim an advertised reward. We may be in a rush, we may be excited to snag the item we’re looking for, and we fill in our information and click along to complete the transaction. Just […].

Customer 369

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Ayr Wellness Hires Neiman Marcus and LVMH Vet as President

Retail TouchPoints

Cannabis retailer Ayr Wellness has named former Neiman Marcus Group (NMG) executive David Goubert as President, effective Nov. 1. In his new role, Goubert will oversee the company’s operational and commercial functions, including production, supply chain, retail, wholesale and marketing. Goubert will report to Ayr’s Founder and CEO Jonathan Sandelman.

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How To Sell On eBay Without Paypal Using Managed Payments

My Wife Quit Her Job

Many eBay sellers avoid using PayPal because of its high processing fees and poor handling of disputes. If you prefer not to use Paypal for your eBay transactions, here’s some good news for you ? you can now sell on eBay without PayPal using eBay Managed Payments. In this post, you’ll learn everything you need to know about how to sell on eBay without Paypal, including how to use Managed Payments.

PayPal 232
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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Forrester eCommerce

Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.

Customer 300
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BigCommerce Fills Cart with Memories at Groceryshop 2022

BigCommerce

With the rapid rise in ecommerce, particularly in the food and beverage vertical, BigCommerce was hungry to make a first-ever…

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart Expands Smart Home Selection with Exclusive Roku Device Partnership

Retail TouchPoints

Walmart has launched a selection of exclusive Roku smart home products, including security cameras, video doorbells, lighting and plugs. The items, which will have connectivity with the Roku TV Operating system, will be available in nearly 3,500 Walmart stores beginning Oct. 17. Initial capabilities of the new smart devices include letting users see who is at their doorbell through their television and using Roku voice remote to bring up video feeds.

Toys 317
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19 Shopify Pros and Cons To Understand the Good and Bad

Ecommerce Platforms

When debating which ecommerce platform to consider, it’s important to learn the advantages and disadvantages of each option. Shopify is almost always in the conversation, so we’ll outline all Shopify pros and cons to help ensure you’re making the right decision. Reasons to Learn About Shopify Pros and Cons. Shopify has an impressive track record. It’s secure, affordable, and an all-in-one ecommerce store builder that’s suitable for beginners and advanced users alike.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

Forrester eCommerce

CMOs and marketing operations teams benefit greatly by partnering and working together.

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How Slack Successfully Rolled Out Their First Pricing Change?

FastSpring

In September, Slack rolled out its first pricing change since the company launched in 2014. Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. During a recent live interview about pricing strategies to combat stagflation , FastSpring’s Sales Manager Todd Stellfox and Chief Product Officer Kurt Smith discussed what Slack did well in this announcement.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Netflix Opens First Multi-Title Store in LA for the Holidays

Retail TouchPoints

Netflix is continuing to expand its business model — the streamer’s new ad-supported subscription tier is rumored to be launching as early as next month, and now the company is eyeing retail with the opening of its first multi-title store at The Grove in Los Angeles. The new Netflix pop-up store will open its doors on Oct. 13, 2022, and remain in place through the holiday season, until Jan. 6, 2023.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

Squarespace vs Bigcommerce: it’s a battle between two giants of the website building and ecommerce platform world. We’ve rigorously tested and compared them both to help you understand which stands out in the following categories: Main Features Pricing Design Marketing Customer Support. But first, let’s have a glimpse into the pros and cons of both Squarespace and BigCommerce. .

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Balance Digital Accountability To Optimize Digital Teams

Forrester eCommerce

There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

Customer 195
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Amazon Seller Central: How To Become a Seller on Amazon | Salsify

Salsify

Brands and manufacturers that want to sell directly to customers on Amazon need look no further than Amazon Seller Central.

Customer 147
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Forever 21 Continues U.S. Expansion with Plans for 14 New Locations

Retail TouchPoints

Fast fashion retailer Forever 21 will add 14 new stores to its roster across the U.S. through June 2023. Forever 21 started to unveil its new U.S. stores in August 2022 with the opening of a location at the Gran Plaza Outlets in Calexico, Calif. In addition to this Southern California store, the retailer has new shops planned for Illinois, Rhode Island, Nevada, Iowa, Pennsylvania, Virginia, Massachusetts, Georgia, Florida and Puerto Rico.

Clothing 306
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Jasper Review: Does It Cross a Creative, Ethical Line?

Ecommerce Platforms

As you're probably already aware, there's AI on the market that can write your copy and content. Does this make you feel trepidatious? Unfortunately, you're not the only one. Jasper is one such AI solution created to help you manage and fine-tune your web content. Technology and artificial intelligence doesn't often threaten the creative industry. However, this leap in the writing sphere could alter the way we writers produce, feel about, and find our work. .

Arts 197
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Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology & Innovation APAC In Sydney

Forrester eCommerce

This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide Web as we know it by giving users more control over their data and identities, ushering in better incentive structures for creators […].

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4 in-store technology trends that are shaping 2022

RetailDive

A return to brick-and-mortar locations is pushing retailers to be innovative as they juggle customer experience with labor efficiency.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Adobe Analytics: Digital Holiday Sales Expected to Rise 2.5% to $209.7 Billion

Retail TouchPoints

Adobe expects U.S. online holiday sales to hit $209.7 billion in the period from Nov. 1 to Dec. 31, 2022, a 2.5% increase over holiday 2021. Adobe also expects more of this spending to come earlier in the season due to early shopping holidays such as the second Amazon Prime Day. The projected growth is significantly lower than the 8.6% increase last year, much of which was due to more shoppers returning to stores.

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How to Cancel Your Squarespace Account (2022)

Ecommerce Platforms

Squarespace originally launched as a website builder that was geared towards creatives. It’s a hosted platform that makes it easy for users to launch a website without having to worry about buying hosting or other technical elements. Anyone could just visit the Squarespace website, sign up for an account, and launch their ecommerce store. But, while the Squarespace subscription definitely offers several benefits for small businesses, you may want to consider migrating in some cases.

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Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

Forrester eCommerce

Given Amazon's dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

B2C 195
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How To Use Google Ads Demographics To Enhance Your Campaigns

Store Growers

Last Updated on October 10, 2022. Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns and improve their performance. In this article, we cover demographic targeting options and their availability across different campaign types.

Article 103
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience.

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How to Sell CBD Online – The Ultimate Guide for 2023

Ecommerce Platforms

How would you like a share of $5.3 billion ? Sorry; we can’t hand it over. But if you start a CBD business in this day and age, you can potentially capture a share of the burgeoning CBD industry—which today seems to be growing by leaps and bounds. The CBD market is rife with opportunities. And given the prevalence of the modern digital ecommerce platform, it’s never been easier to start being a merchant yourself.

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Meet The New Analyst Covering Enterprise Transformation

Forrester eCommerce

Meet Manuel Geitz, the new analyst covering Enterprise Transformation, Innovation and Strategy. His core interest is in the execution of change.

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TikTok’s latest venture appears to be e-commerce fulfillment

RetailDive

The social media company listed job openings for global fulfillment centers, saying it can deliver a “brand new and better e-commerce experience.

eCommerce 127
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib