My Wife Quit Her Job

APRIL 29, 2019

If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas. But you might be missing something. Many of you forget that one of the most important aspects of selling online is your product description.

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Blog Conversion Optimization 203

BigCommerce

APRIL 30, 2019

The ecommerce industry’s main differentiator from the technology industry is in physical fulfillment.

Shipping 292

Shipping Fulfillment Technology eCommerce 292

GetElastic

APRIL 29, 2019

According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know. If you’re one of the millions of retailers running an ecommerce site, it’s essential to make sure your users have an optimal experience that makes shopping easy and keeps them coming back to shop again.

eCommerce 167

eCommerce Payment Services Shipping Costs Payments 167

Forrester eCommerce

MAY 1, 2019

More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Optimizely

APRIL 30, 2019

We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. 95% of texts will be read within 3 minutes of being sent.

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Marketing eCommerce B2C Mobile 268

Kissmetrics

APRIL 30, 2019

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

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SEO Blog Article Marketing 275

Forrester eCommerce

MAY 1, 2019

Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […].

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Marketing Information Customer Experience Technology 412

RTP blog

MAY 1, 2019

With a jam-packed agenda that includes Store Tours at Hudson Yards and insights from 50+ retail experts, the 2019 Retail Innovation Conference , May 6-8 in NYC, is almost here. Execs from top brands including Macy’s , Wayfair , Brooks Brothers , Walmart and Lowe’s. are on tap to speak, granting attendees a front row seat to learn about game-changing technologies and tactics driving success across all touch points.

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My Wife Quit Her Job

MAY 1, 2019

Today I’m thrilled to have Meghla Bwardhaj on the show. Meghla is the head of content marketing at Global Sources, a company that helps entrepreneurs find Asian suppliers online. In addition, Meghla coordinates the annual Global Sources Summit in Hong Kong where they provide incredible content for ecommerce entrepreneurs. Today, we’re going to discuss product sourcing, trade shows and everything supplier related.

Books 158

Books eCommerce Marketing Other 158

GetElastic

MAY 2, 2019

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who search are explicitly telling you what they want and are more likely to convert than visitors who browse (50% higher according to an Econsu

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Shipping Costs Accessories Improvements Shipping 167

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

MAY 1, 2019

If you’re among the fifty percent of marketers that prioritize “improving customer experiences” over other marketing initiatives or among the majority of marketers that cut agency fees and scope, you may be desperate to differentiate from your competitors. Growth From Improving Customer Experience Sputters The customer experience agenda is stalling.

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Customer Experience Improvements Marketing Customer 378

RTP blog

APRIL 29, 2019

By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce. In other words, even though we can buy almost anything we want with just a few taps on our smartphones, more often than not, most customers still enjoy shopping in person.

Retail 150

Retail Mobile eCommerce Workshop 150

Steve Dennis

MAY 1, 2019

L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being “the new black.” Whether I’m working with clients or fielding questions at one of my keynotes I often get asked which retailers deliver the best experience.

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Retail Definition Customer Experience Gifts 160

GetElastic

APRIL 30, 2019

Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone. Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, travelers are still waiting over an hour on average between getting through security and boarding the plane.

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Travel Customer Retail Leisure 162

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

MAY 3, 2019

As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain poorly written content. Copywriting matters. Now, do you feel like skipping the rest of this blog post because this seems so basic? […].

Banking 374

Banking Mobile Blog Customer Experience 374

BigCommerce

APRIL 30, 2019

Today, we are excited to announce the general availability of BigCommerce Shipping for U.S.-based merchants.

BigCommerce 154

BigCommerce Shipping 154

Bootstrapping Ecommerce

APRIL 30, 2019

Are you ready to get started on your ecommerce video marketing strategy? Get started here with these video marketing tips. The post How to Use Video Marketing to Increase Your Ecommerce Conversions appeared first on Bootstrapping Ecommerce.

eCommerce 142

eCommerce Marketing Conversion Optimization 142

Store Growers

MAY 1, 2019

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.

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eCommerce Mobile Shopping Carts Beauty and Health 128

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

MAY 2, 2019

In the last few years, biometric technologies from fingerprint to facial recognition are increasingly being leveraged by consumers for a wide range of use cases, ranging from payments to checking luggage at an airport or boarding a plane. While these technologies often simplify the user authentication experience, they also introduce new privacy challenges around the […].

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Payment Services Technology Consumer Customer Experience 371

GetElastic

MAY 3, 2019

If you attended last year’s inaugural B2B Next Conference & Exhibition , then you’re most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise. . What’s exciting about this year’s event is they’ve added a third day, doubled the number of speakers and increased their conference tracks to six.

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B2B Events Presentation Channel 131

SellBrite

MAY 1, 2019

Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As lucrative as impulse buying is, it doesn’t quite translate the same way for ecommerce.

Shipping Costs 126

Shipping Costs Social Media Shipping eCommerce 126

ESW

APRIL 30, 2019

We use old technology when we buy things. Cash is a millennia-old form of payment, yet it’s still the way much of the world exchanges value. Credit cards allow for the easier flow of value online, but that technology is a half century old. Even payment methods like PayPal, which were built for the internet, are nearly 20 years old. In the face of an increasingly sophisticated global eCommerce marketplace, can an old payment method like credit cards keep pace?

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Consumer Payment Services Payments Cryptocurrencies 113

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

MAY 3, 2019

Last year, my colleague J. P. Gownder and I got to talking about the impact on employees both from companies’ automation efforts and their eagerness to integrate artificial intelligence and robots. We noticed that most of the predictions of how this would go were either utopias viewed through rose-colored glasses or dystopian nightmares darker than […].

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Customer 369

Inflow Insights

MAY 1, 2019

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

Management 107

Management Merchant Services Social Media Information 107

SellBrite

APRIL 29, 2019

If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston Retail Partners, explains personalization this way , “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” He continues, “In

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Marketing Accessories Subscription Events 121

Steve Dennis

APRIL 29, 2019

Regardless of what industry you are in, you’ll probably agree that the pace of change is accelerating and that, more and more, the forces of disruption–digital or otherwise–are rocking many organizations to their core. It wasn’t all that long ago that when faced with significant emergent trends, most companies had a fair amount of time to study shifting consumer behaviors, analyze potential competitive dynamics and deliberately plot their response.

Consumer 103

Consumer 103

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

MAY 1, 2019

“When everyone is super, no one will be.” Little did The Incredibles villain Syndrome know that he was predicting the challenge of digital experiences, and customer experience itself. (Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great. Check. Your banking site takes payments. […].

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Banking Online Retail Customer Experience Customer 351

Store Growers

APRIL 29, 2019

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. The ad extensions can range from extra links, call buttons, and location information right to specific pricing info.

Shipping Costs 96

Shipping Costs Mobile Article Information 96

SellBrite

MAY 3, 2019

As of 2017, mobile commerce sales in the United States reached $156 billion. By 2021, this figure is expected to skyrocket to more than $420 billion. However, during the third quarter of 2018, the conversion rate of online shoppers using a smartphone was 1.56 percent, in comparison to the conversion rate for shoppers on a laptop or PC hovering close to 4 percent.

Payment Services 118

Payment Services Mobile Payments eCommerce 118

Ecommerce Platforms

MAY 3, 2019

If I want to see my retail business flourish, I must be shrewd on how I handle mobile transactions. As a merchant, this is the question which ultimately comes up. Is my enterprise fully fledged to require a diverse system such as AirPOS? Let me pinpoint a perfect scenario. Take, for instance, the fast-growing E-commerce sector. Credit card payments from customers are actually, an inevitable encounter.

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Point of Sale Merchant Services Payment Services Shipping Costs 80

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail