Sat.Apr 27, 2019 - Fri.May 03, 2019

How To Write A Killer Product Description (Templates And Examples Included)

My Wife Quit Her Job

If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas.

Finding The Best Shipping Software For Your Business (Provider Comparison + Guide)


The ecommerce industry’s main differentiator from the technology industry is in physical fulfillment. Once you capture cash, you have to… Ecommerce Technology Shipping & Fulfillment

The 7 deadly sins of ecommerce UX


According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know.

The Growing Legal And Regulatory Implications Of Collecting Biometric Data

Forrester eCommerce

In the last few years, biometric technologies from fingerprint to facial recognition are increasingly being leveraged by consumers for a wide range of use cases, ranging from payments to checking luggage at an airport or boarding a plane.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?


We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing.

Retailers Implement Device Intelligence To Counteract Credential Stuffers

Retail TouchPoints

By Chris Ryan, Experian It’s an all too familiar scenario — a consumer recognizes an online purchase they never approved, and has to dispute the charge and reset their password.

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Your Copywriting Impacts User Experience More Than You’d Think

Forrester eCommerce

As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain poorly written content. Copywriting matters.

The Empowered Marketer: Tackling the Amazon Marketing Challenge


Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks.

RTP Editors Reveal Their #RIC19 Hot Picks

Retail TouchPoints

With a jam-packed agenda that includes Store Tours at Hudson Yards and insights from 50+ retail experts, the 2019 Retail Innovation Conference , May 6-8 in NYC, is almost here. Execs from top brands including Macy’s , Wayfair , Brooks Brothers , Walmart and Lowe’s.

Searchandising: Site search hacks that drive revenue


Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization.

Is Your Brand Desperate To Differentiate?

Forrester eCommerce

If you’re among the fifty percent of marketers that prioritize “improving customer experiences” over other marketing initiatives or among the majority of marketers that cut agency fees and scope, you may be desperate to differentiate from your competitors.

How to Calculate Your Brand’s Revenue Per Email Send


Let’s talk about email. The once darling channel of marketers and consumers alike has unfortunately earned a bad rep due to some sketchy marketing tactics (hello batch-and-blast). But despite this, when done right, email is still one of the most powerful ways to reach consumers.

What’s In Store For Retail: The Connected Associate

Retail TouchPoints

By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce.

So now retail Is all about the experience? Just what the heck does that mean?

Steve Dennis

L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience.

T-Mobile MONEY’s Checking Account: Game Changer?

Forrester eCommerce

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others.

Retail pop-ups at the airport: turn passengers into customers


Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone.

How to Outrank Big Companies When You Have No SEO Budget


There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right?

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Differentiate Your Brand With An Experience Architecture

Forrester eCommerce

“When everyone is super, no one will be.” Little did The Incredibles villain Syndrome know that he was predicting the challenge of digital experiences, and customer experience itself. Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great.

The Ultimate Guide To Google Ads Ad Extensions

Store Growers

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers.

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YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019

Ecommerce Platforms

I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences.

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How to Use Video Marketing to Increase Your Ecommerce Conversions

Bootstrapping Ecommerce

Are you ready to get started on your ecommerce video marketing strategy? Get started here with these video marketing tips. The post How to Use Video Marketing to Increase Your Ecommerce Conversions appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization

Companies Must Start Creating Human-Machine Collaborations

Forrester eCommerce

Last year, my colleague J. Gownder and I got to talking about the impact on employees both from companies’ automation efforts and their eagerness to integrate artificial intelligence and robots.

BigCommerce Shipping Achieves Best Rates in Industry for Merchants; Partnerships Expand for International & Third-Party Logistics


Today, we are excited to announce the general availability of BigCommerce Shipping for U.S.-based based merchants. BigCommerce Shipping is powered by… Product News

Adyen study shows the value of omnichannel shoppers for retailers

Retail Technology Review

New data released by Adyen, the payments platform of choice for many leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Indexanalyses data across its global payments platform, which processed €159 billion in transactions in 2018. Critical Issues Internet Retailing Data Capture

A Weebly Review: Super Easy to Use, But Only One Viable Ecommerce Plan

Ecommerce Platforms

Weebly offers what is probably the easiest way to get a website up and running in less than an hour. It's also one of the most recognized brands in this very competitive space, but continues to gain new customers every day.

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If You Want To Dominate, Then Disrupt

Forrester eCommerce

Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it.

Is Magento Right For Your Business? Magento Features, Pricing, Security and More (Compared To BigCommerce)


Magento is an ecommerce platform built on open source technology. With its flexible shopping cart system, Magento has long been a heavy-hitter among enterprise brands selling online because it provides them total control of the look, feel, and functionality of their online stores.

6 Ways to Increase Impulse Buying Online


Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S.

How to Use Video in Your On-Site Engagement Strategy


You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” ” On-site video has experienced a surge in popularity recently years, and for good reason.