RetailDive

OCTOBER 18, 2021

They are charismatic, smart and savvy. But no one person can change an industry.

Retail 139

Retail 139

Kissmetrics

OCTOBER 19, 2021

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

GetElastic

OCTOBER 19, 2021

As a business grows, their product information becomes siloed and dispersed, becoming harder to organize, access, and use. Product attributes, imagery, detailed descriptions, and supplier information eventually become extremely difficult to manage, slowing workflows and impacting customer experiences. To alleviate this pain point, many brands evaluate Product Information Management (PIM) solutions.

Information 78

Information B2C Channel Improvements 78

Forrester eCommerce

OCTOBER 20, 2021

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights.

Operations 370

Operations Marketing Technology 370

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

OCTOBER 22, 2021

From selling garbage bags door-to-door to owning one of Forbes’ most valuable franchises in sports — Mark Cuban knows what…

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Kissmetrics

OCTOBER 21, 2021

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

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Social Media Demo Channel Presentation 322

Forrester eCommerce

OCTOBER 20, 2021

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […].

Customer 370

Customer 370

BigCommerce

OCTOBER 19, 2021

Our 2021 Make it Big conference was bigger than ever — with more industry legends, global thought leaders and ecommerce…

eCommerce 331

eCommerce 331

Kissmetrics

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.

Customer Retention 283

Customer Retention Marketing Social Media Recommendation 283

Retail TouchPoints

OCTOBER 22, 2021

Shapewear brand Spanx has taken its first outside funding 21 years after its founding, with global investment firm Blackstone set to take a majority stake in the company at a valuation of $1.2 billion. The acquisition will enable Spanx to accelerate its digital transformation and grow its global footprint. Founder Sara Blakely told CNBC that the company also was making a big push into other apparel categories, including denim, and wants to continue expanding its direct-to-consumer sales, which a

Apparel 298

Apparel Operations Consumer Management 298

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

OCTOBER 20, 2021

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […].

Customer 370

Customer 370

BigCommerce

OCTOBER 21, 2021

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

PayPal 326

PayPal BigCommerce Consumer eCommerce 326

Ecommerce Platforms

OCTOBER 21, 2021

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!

eCommerce Platforms 222

eCommerce Platforms Shipping Costs eCommerce Payment Services 222

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. According to Google, users shop across its platform more than 1 billion times every day, but only a fraction of them are actually buying products on Google — and the company is okay with that. “ We’re indifferent on where the shopping journe

Merchant Services 297

Merchant Services Small Business Retail eCommerce Information 297

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

BigCommerce

OCTOBER 18, 2021

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

BigCommerce 313

BigCommerce eCommerce 313

Ecommerce Platforms

OCTOBER 18, 2021

What’s the best ecommerce website builder for small business? That’s a common question in today’s digital market, as countless entrepreneurs and business leaders look for an affordable way to access selling tools. After all, there are plenty of ecommerce site-building options out there, but not all of them are suitable for smaller companies. A small business needs a site-building solution that’s both affordable, and easy to use.

Payment Services 202

Payment Services eCommerce Payments BigCommerce 202

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. That’s a problem. It means your organization is set up to serve two different initiatives without connecting the dots between the two. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 284

Customer Experience Customer Channel Omnichannel 284

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

OCTOBER 19, 2021

Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes. Guide your holiday logistics planning around: 1) speed; 2) fulfillment options; and 3) transparency to create seamless and stellar experiences for your customers. 1. Speed of retail is a perpetual desire — and consistent […].

Customer Experience 370

Customer Experience Management Customer Fulfillment 370

My Wife Quit Her Job

OCTOBER 20, 2021

Today, I’m thrilled to have Alex Rossman on the show. Alex is the founder of Rossman Media, which is a social media agency that helps improve the sales and site traffic for ecommerce businesses. His agency was awarded the best social media agency award in 2020 by Business Insider and he has helped some of the world’s largest brands. In this episode, Alex teaches us how to formulate a social media strategy for an ecommerce business.

Social Media 156

Social Media eCommerce Recommendation Improvements 156

Ecommerce Platforms

OCTOBER 19, 2021

The best Print on Demand clothing companies are an excellent partner for business looking to grow at speed. With Print on Demand, you can bring your ideas to life with a host of customized products, making it easier to stand out from the competition. At the same time, you get the added benefit of not having to create your products yourself. For business leaders working with POD companies, one of the most common product sectors to focus on is apparel.

Clothing 196

Clothing Shipping Costs Apparel Shipping 196

Retail TouchPoints

OCTOBER 19, 2021

Saks Fifth Avenue is reportedly aiming to go public in the first half of 2022 with a targeted valuation of approximately $6 billion , people familiar with the matter told The Wall Street Journal. Saks was last valued at $2 billion in March 2021 when the company split off its ecommerce business from the brick-and-mortar operations, now called SFA. Venture capital firm Insight Partners took a minority stake following the split, when Saks’ sales annual sales were $1 billion.

Operations 272

Operations Department Stores eCommerce Other 272

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

OCTOBER 22, 2021

Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business as it reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook and Twitter’s stocks as well. ATT, which rolled out with iOS 14, requires users to opt […].

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B2C Marketing Customer 369

Omnisend

OCTOBER 21, 2021

Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.

Fashion 174

Fashion Shopify Recommendation Operations 174

Wiser

OCTOBER 19, 2021

Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf.

Banking 173

Banking Management Consumer Goods Retail 173

Retail TouchPoints

OCTOBER 19, 2021

Eileen Fisher will reportedly step down as CEO of Eileen Fisher at the beginning of 2022 to focus on design, with the goal of eventually moving away from that role as well, according to WWD. She still plans to remain very involved with the retailer, including continuing to serve as chair of the board, but will step back from day-to-day operations. “I have tried before to let go and it’s just that I’m ready now,” said Fisher in an interview with WWD.

Clothing 270

Clothing Operations Channel eCommerce 270

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

OCTOBER 21, 2021

Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.

Channel 365

Channel Management Customer 365

lateshipment

OCTOBER 20, 2021

How do you go from owning a trailer business in the 90s to reinventing premium belts for adventure seekers and building a successful online brand that shares the space with the likes of Nordstrom, Nike, and Gucci? Nexbelt would have the answers for it, as they’ve done exactly that. Nexbelt is a seven-year-old brand selling premium ratchet belts across the USA and Canada.

eCommerce 130

eCommerce Payment Services Mobile Operations 130

Omniconvert

OCTOBER 21, 2021

Nobody likes to have a bad experience even though that’s all everyone gets from time to time. There’s a myriad of resources available about why CX is more important than ever.The main reason is competition. The eCommerce growth flywheel is dumb simple: Acquire customers > > Learn from them > > Give them a product […]. The post How to turn customer service from a cost-center to a profit-center appeared first on Omniconvert Ecommerce Growth Blog.

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Customer Blog eCommerce Customer Retention 148

Retail TouchPoints

OCTOBER 20, 2021

Inclusivity is fast becoming an important imperative for retailers , but determining how best to achieve it can present big challenges. Two recent examples of retailers building inclusivity in their own ways include Belk ’s new Wonderly clothing line, which features a full assortment in sizes four to 26; and Alibaba ’s latest 11.11 shopping festival, which will utilize a recently introduced “senior mode” in the Taobao app to help less tech-savvy shoppers participate.

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Clothing Fashion Games Technology 262

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail