Ecommerce Platforms
MARCH 26, 2020
Do you dream of one day owning the ultimate online store. Fortunately, we’re here to help with everything you need to know about creating an online store. In 2020, eCommerce sales account for 16% of all sales made worldwide. Those numbers are expected to accelerate in the years to come, as more consumers continue to rely on the digital environment for quick and convenient purchases.
Forrester eCommerce
MARCH 27, 2020
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.
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Steve Dennis
MARCH 25, 2020
For retailers struggling with failing consumer value propositions, the coronavirus pandemic could not have struck at a worse time. Just as many are running out of meaningful cost reduction moves and are in desperate need of profitable top-line growth (and the cash it brings) to invest in more than a timid transformation, much of physical retail is now grinding to a halt of difficult-to-determine depth and duration.
Groove
MARCH 27, 2020
As the algorithms for Google and other search engines continue to evolve to provide more accurate results for visitors, brands are becoming increasingly concerned with having a leg up on the competition. The simple solution: local SEO. With new developments in search engines, establishing a strong local SEO value in multiple locations is more important than ever.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
MARCH 23, 2020
Today, we’re doing a special episode because I’m in lock down at home with my entire family and I’ve got nothing else on my schedule for today. And my partner in crime Toni Anderson also happened to have today free, so I decided to bring her on the show today to talk about how Corona virus has affected our businesses. We’ll also discuss what we believe is the right way versus the wrong way to handle your business in a financial crisis.
Forrester eCommerce
MARCH 23, 2020
Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security. Today (unsurprisingly) the topic du jour was COVID-19 and its impacts specifically […].
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BigCommerce
MARCH 24, 2020
The online automotive parts and accessories sales industry has skyrocketed over the past five years as brick-and-mortar retailers enter the…
My Wife Quit Her Job
MARCH 23, 2020
With the Corona virus pandemic causing mass layoffs and record unemployment, it’s clear that recession 2020 has already begun. This post will outline everything that I’m personally doing to prepare for this downturn. First off, this is my 3rd recession. In my adult life, I’ve had the misfortune of living through 2 other downturns in 2002 and 2008.
Forrester eCommerce
MARCH 26, 2020
Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a multilayer map do to guide public health policy? I think it’s by identifying the location of populations at risk and the pathways of […].
Ecommerce Platforms
MARCH 27, 2020
If you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. That’s because today’s buyers rely more and more on the internet to do their product research. According to Forrester research, 74% of B2B buyers research more than half of their purchases online. Statista predicts B2B eCommerce to reach $3 trillion by 2024.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Omnisend
MARCH 27, 2020
COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling Read more The post Marketing in a Crisis: What to Do and How to Strike the Right Tone appeared first on Ecommerce Marketing Automation | Omnise
Optimizely
MARCH 25, 2020
“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name. Using Pinterest’s nifty visual search, I quickly identified what online retailer carried this product and, without hesitation, I visited their website.
Forrester eCommerce
MARCH 23, 2020
If you want to use ML to predict sparse events, then you are going to need a whole lot more sparse events. Maybe we don’t have the direct data to predict the big events like the coronavirus outbreak, but we are very likely to have the data to predict one or more proxy events for an outbreak.
BigCommerce
MARCH 24, 2020
It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets…
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
MARCH 23, 2020
If you are looking to launch an ecommerce store or start a dropshipping business , then you might be wondering how to sell on Shopify. Selling on Shopify has made an otherwise odious journey of running an online store easy. So anyone can do it. Although the platform has removed the need to hire a developer to build your store, selling on Shopify still demands a learning curve.
Steve Dennis
MARCH 23, 2020
The notion of “black swan events” originates in the ancient Latin saying “ rara avis in terris nigroque simillima cygno ” (translated roughly as “a rare bird in the lands and very much like a black swan”) that presumed that black swans did not exist. Once they were discovered in the wild late in the 17th century, society needed to re-calibrate its thinking about what we actually know to be true.
Forrester eCommerce
MARCH 24, 2020
How will the technology channel be affected by the COVID-19 pandemic? Read a list of likely scenarios and what it could mean for the long-term.
BigCommerce
MARCH 24, 2020
So you’ve got your products listed, with high quality images and descriptions.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Inflow Insights
MARCH 25, 2020
We’re entering a recession thanks to the spread of coronavirus. For brick and mortar businesses, the social distancing and lockdown responses have been brutal. But what about eCommerce? That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far.
ROI Revolution
MARCH 27, 2020
Published March 27, 2020. Are We Experiencing the “New Normal” or a Temporary Behavior Shift? Is consumer behavior in the current crisis an indicator of things to come? Short answer: Yes. Ecommerce shopping has been steadily increasing year-over-year for the last decade. Now with many brick-and-mortar locations shutting down across the country, the crisis will accelerate this trend – even though we may see an initial dip in online spending in some areas.
Forrester eCommerce
MARCH 25, 2020
It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate […].
BigCommerce
MARCH 24, 2020
We dove deep into why and how you should launch your online business and came to a conclusion: having an…
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omnisend
MARCH 23, 2020
Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond. Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies. Why now? Why SMS? Read more The post How SMS Can Propel Your Omnichannel Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. We are adapting to the short-run, however, the importance of having longer-term strategies in place ensures longer-term business success and health. Here’s an additional resource to help you navigate your marketing strategy during this time.
Forrester eCommerce
MARCH 26, 2020
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].
BigCommerce
MARCH 24, 2020
One of the best pieces of advice I ever received was “don’t put all of your eggs in one basket.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Salsify
MARCH 27, 2020
COVID-19 has ushered in sweeping changes for how we purchase products, with the most notable factor being the expansion of social distancing practices. Of our “traditional” patterns of consumer behavior, which — if any — will return?
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. i.e. One divided by the product margin = your target break even ROAS. Then, you can focus on growth from there (unless you’re also factoring in LTV, which you should).
Forrester eCommerce
MARCH 27, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the employee experience (EX) predictions for the year, we spoke with Forrester Principal Analyst David Johnson, who serves CIO professionals.
BigCommerce
MARCH 24, 2020
Having an offline store is a great way to build a customer base in your local community.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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