Sat.Jul 06, 2019 - Fri.Jul 12, 2019

Turn Your Customer Service Team into an Upselling Machine

Zaius

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty.

Hot or Hype: The Top Retail Tech Investments For 2019

Forrester eCommerce

In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego?

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion.

263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress)

BigCommerce

From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of… Ecommerce Technology

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Getting Serial With B2B: 3 Examples Of Bingeworthy Content

Zaius

Demand Gen Report. The post Getting Serial With B2B: 3 Examples Of Bingeworthy Content appeared first on Zaius. Press Uncategorized

B2B 195

Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges

Retail TouchPoints

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales.

Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue

BigCommerce

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month. … How to Sell Online

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP).

B2C 299

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Zaius How-To: Mastering The Customer Lifecycle

Zaius

Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle. The post Zaius How-To: Mastering The Customer Lifecycle appeared first on Zaius

Will ‘Dangerous Discounting’ Minimize Margins For The Back-To-School Season?

Retail TouchPoints

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in revenue generated during high-promotion shopping days such as Black Friday and Cyber Monday.

How To Buy From Alibaba Safely (Without Getting Ripped Off)

My Wife Quit Her Job

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck.

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Catch The 2019 Experience Platform Wave

Forrester eCommerce

Mark Grannan and I just completed our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM

Zaius

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions.

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Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of Birkenstocks on Amazon.com, there is a high risk they are fakes or from an unauthorized seller.

New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue.

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester eCommerce

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India.

B2C 291

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

Looking for sustainable and organic products for your home? The Honest Company has you covered. The CPG brand offers products like diapers, body wash, and cleaning spray via convenient recurring subscriptions.

12 critical KPIs for multichannel ecommerce

GetElastic

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach?

The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air.

Travel 156

AutoML Is A Must-Have For Scaling Machine Learning Across The Enterprise

Forrester eCommerce

Whether you want to empower non-data scientists to build predictive models or boost your existing data scientists’ productivity, automated machine learning (autoML) solutions can help every organization looking to scale their use of machine learning.

Nearly three quarters of shoppers have abandoned online shopping carts due to shipping

Retail Technology Review

A new global shipping report by BigCommerce, the ecommerce platform for fast-growing and established brands, reveals that almost three quarters (73%) of UK online shoppers have abandoned their cart because they did not like the shipping options available. Critical Issues Internet Retailing Retail Supply Chain

How to leverage real-time data to solve for shopping cart abandonment

GetElastic

After dealing with lingering disjointed legacy systems , an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%.

With the RealReal’s blockbuster IPO is ‘recommerce’ retail’s next big thing?

Steve Dennis

It’s hard not to be impressed with The RealReal’s stock market debut. The luxury reseller raised $300MM in its initial public offering and saw its shares soar nearly 45% before settling in at at a market capitalization of $2.4 billion. Not too shabby.

DX Platform: Strategy, Software, or both?

Forrester eCommerce

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).

What is Shopify Shipping and How Does it Work?

SellBrite

Shipping is one of the most time-consuming and frustrating parts of running an ecommerce business. If you’re just starting out, you might use more than one platform to process orders, calculate shipping, create and print labels, and ship products.

AR and VR in retail: do shoppers buy the hype?

GetElastic

Close your eyes and picture the “future of shopping.” Did you envision a customer wearing goggles, head back and hands waving in the air? Be honest…. Virtual reality (VR) is projected to generate $1.8

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing.

CX SF 2019: Step Up To The High-Stakes Future Of Experience Design

Forrester eCommerce

If you’re a customer experience (CX) professional, you know that experience quality drives growth — Forrester’s data proves it — and that CX is customers’ perceptions of their interactions with your company.

8 of the Best Ecommerce Marketplaces for Online Sellers

SellBrite

If shoppers have to choose between walking into a brick-and-mortar store and heading online to buy something, chances are they’re going to choose online shopping. In fact, about 1.92 billion people are expected to buy something online in 2019.

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers.

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