Sat.Jul 06, 2019 - Fri.Jul 12, 2019

Turn Your Customer Service Team into an Upselling Machine

Zaius

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty.

Hot or Hype: The Top Retail Tech Investments For 2019

Forrester eCommerce

In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego?

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion.

263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses.

Events 263

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing.

More Trending

Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges

Retail TouchPoints

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales.

How To Buy From Alibaba Safely (Without Getting Ripped Off)

My Wife Quit Her Job

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck.

Travel 170

Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue

BigCommerce

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month. … How to Sell Online

How 100+ yr old firms stay relevant

Forrester eCommerce

As we’ve reported prior, the majority of legacy Fortune 500 firms are no longer market leaders because their focus remains on protecting their traditional business in this era of digital transformation.

Will ‘Dangerous Discounting’ Minimize Margins For The Back-To-School Season?

Retail TouchPoints

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in revenue generated during high-promotion shopping days such as Black Friday and Cyber Monday.

The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air.

Travel 154

Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress)

BigCommerce

From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of… Ecommerce Technology

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP).

B2C 244

Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of Birkenstocks on Amazon.com, there is a high risk they are fakes or from an unauthorized seller.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content

Zaius

Demand Gen Report. The post Getting Serial With B2B: 3 Examples Of Bingeworthy Content appeared first on Zaius. Press Uncategorized

B2B 195

12 critical KPIs for multichannel ecommerce

GetElastic

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach?

DX Platform: Strategy, Software, or both?

Forrester eCommerce

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).

New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue.

Zaius How-To: Mastering The Customer Lifecycle

Zaius

Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle. The post Zaius How-To: Mastering The Customer Lifecycle appeared first on Zaius

AWeber Review (July 2019): Best E-mail Marketing Service for Ecommerce

Ecommerce Platforms

Let's face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website.

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester eCommerce

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India.

B2C 233

With the RealReal’s blockbuster IPO is ‘recommerce’ retail’s next big thing?

Steve Dennis

It’s hard not to be impressed with The RealReal’s stock market debut. The luxury reseller raised $300MM in its initial public offering and saw its shares soar nearly 45% before settling in at at a market capitalization of $2.4 billion. Not too shabby.

On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM

Zaius

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions.

Demo 195

Nearly three quarters of shoppers have abandoned online shopping carts due to shipping

Retail Technology Review

A new global shipping report by BigCommerce, the ecommerce platform for fast-growing and established brands, reveals that almost three quarters (73%) of UK online shoppers have abandoned their cart because they did not like the shipping options available. Critical Issues Internet Retailing Retail Supply Chain

Catch The 2019 Experience Platform Wave

Forrester eCommerce

Mark Grannan and I just completed our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore.

How to leverage real-time data to solve for shopping cart abandonment

GetElastic

After dealing with lingering disjointed legacy systems , an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%.

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

Looking for sustainable and organic products for your home? The Honest Company has you covered. The CPG brand offers products like diapers, body wash, and cleaning spray via convenient recurring subscriptions.

Ecwid Review 2019: Is it the Best Free Ecommerce Solution for Any Website?

Ecommerce Platforms

Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it.

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Uncovering The Enterprise Risks Posed By Consumer Connected Devices

Forrester eCommerce

Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk.

AR and VR in retail: do shoppers buy the hype?

GetElastic

Close your eyes and picture the “future of shopping.” Did you envision a customer wearing goggles, head back and hands waving in the air? Be honest…. Virtual reality (VR) is projected to generate $1.8

9 Clever Ways to Use FOMO Marketing to Boost Your Ecommerce Sales

Bootstrapping Ecommerce

Find out how you can take FOMO feelings and turn them into a marketing strategy! Use FOMO Marketing to increase the sales of your ecommerce store. The post 9 Clever Ways to Use FOMO Marketing to Boost Your Ecommerce Sales appeared first on Bootstrapping Ecommerce. Conversion Optimization

SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing

Ecommerce Platforms

Before we even start reviewing the SendPulse features, let’s first state the obvious. That digital marketing tools have been proven effective over and over again, especially when you holistically leverage several of them across multiple channels.

CX SF 2019: Step Up To The High-Stakes Future Of Experience Design

Forrester eCommerce

If you’re a customer experience (CX) professional, you know that experience quality drives growth — Forrester’s data proves it — and that CX is customers’ perceptions of their interactions with your company.