SellBrite

DECEMBER 16, 2020

We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product reviews you have lurking on your store. You need to put those reviews front and center—and Google is the place to do it.

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Kibo

DECEMBER 17, 2020

B2B ecommerce is in the middle of a digital transformation. But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. And once meetings start happening again, they must incorporate digital tactics with omnichannel insights that unite every touchpoint.

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BigCommerce

DECEMBER 15, 2020

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…

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Forrester eCommerce

DECEMBER 15, 2020

What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

DECEMBER 14, 2020

As retailers face the start of a holiday shopping season like no other, there is one dramatic change in consumer behavior that they overlook at their peril. A startling portion of shoppers appear to be ready to bend and break the rules to illegitimately make off with free or discounted products ? and this approach to eCommerce fraud can seriously hurt some smaller businesses. eCommerce Fraud in 2020.

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Kissmetrics

DECEMBER 18, 2020

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

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Forrester eCommerce

DECEMBER 13, 2020

The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].

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Retail TouchPoints

DECEMBER 18, 2020

Associates play a crucial in the omnichannel customer experience. They create a face for the brand and use their personal experiences and opinions to guide shoppers seamlessly through the decision-making journey. But with the industry’s “great digital shift” accelerated by COVID-19, retailers have had to find ways to use technology to support their people — especially store stylists.

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Kissmetrics

DECEMBER 18, 2020

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.

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Merchant Services eCommerce Social Media Customer Loyalty 363

My Wife Quit Her Job

DECEMBER 14, 2020

Ever since Paypal stopped returning fees from refunded transactions, the ecommerce community has been up in arms. If you find Paypal’s refund policies unfair, here are my favorite Paypal alternatives for ecommerce merchants. First off, here’s exactly what Paypal announced in late 2019. Taken verbatim from their press release, Paypal declared that… In line with industry practice and according to our updated policy, we will not charge a fee to process refunds, but the fees from t

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PayPal Merchant Services eCommerce Clothing 296

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

DECEMBER 14, 2020

In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.

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Retail TouchPoints

DECEMBER 14, 2020

COVID has pushed retail supply chains to their limits, from the initial stock-up period at the start of the pandemic to the unprecedented ecommerce rush of the holiday season. However, retailers have risen to the occasion and adjusted their operations accordingly — and now they need to look to the future and plan for a post-pandemic future, according to the Enabling a Resilient & Connected Supply Chain in a Post-Pandemic World webinar from the IoT Consort i um and GS1 US.

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Kissmetrics

DECEMBER 18, 2020

If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy.

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lateshipment

DECEMBER 18, 2020

In 2020, we are witnessing an explosive growth in the popularity of online shopping. According to Forrester’s brief , the volume of online commerce has grown by more than 18.5% over the past 12 months. It is primarily due to the introduction of quarantine precautions that have influenced buyers all over the world. Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

DECEMBER 14, 2020

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

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Retail TouchPoints

DECEMBER 17, 2020

The Winning Windows of New York grand-prize Platinum Award went to Bloomingdale’s, whose windows encouraged viewers to take joy in the little things. Photo by Tim Sibley. Inspired by light and the colors of Bloomingdale’s holiday campaign, each color-blocked window uses simple objects and unexpected materials to make viewers smile. Photo by Tim Sibley.

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Kissmetrics

DECEMBER 12, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. The best part? There are many free website builder options.

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eCommerce Payment Services Blog eCommerce Platforms 363

My Wife Quit Her Job

DECEMBER 16, 2020

Every business requires a little bit of luck in order to succeed. And often times, success depends on timing and being at the right place at the right time. But have you ever wondered how some people keep getting lucky over and over again? Is it just a coincidence that some entrepreneurs always seem to find a way to steer luck in their direction? It’s not a coincidence and here’s my philosophy on how to improve your luck.

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Books Improvements eCommerce Marketing 156

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

DECEMBER 15, 2020

I remember the first time I saw a Google Doc. It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […].

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Retail TouchPoints

DECEMBER 14, 2020

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives. The news comes following the integration of design:retail into the brand portfolio and the publication’s shift to an all-digital format.

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Kissmetrics

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate.

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SEO Improvements Marketing Social Media 362

Ecommerce Platforms

DECEMBER 15, 2020

Building an online store has never been easier. These days, there are tons of tools to help you get started, including a wide range of ecommerce store building solutions and ecommerce platform options. However, it’s often difficult to figure out which service you should be using. Do you need an online store solution that comes pre-built with payment gateways and templates, as well as various extra advanced elements like SEO functionality?

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Shopify Payment Services Shipping Costs Payments 180

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Forrester eCommerce

DECEMBER 18, 2020

In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine learning. It exists because many machine-learning models are either opaque or so convoluted that they defy human understanding. But […].

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Retail TouchPoints

DECEMBER 18, 2020

Clean cosmetics brand Beautycounter has opened a brick-and-mortar store that doubles as a livestream content studio, blending a real-time, in-person shopping experience with the community-expanding reach of virtual livestreaming. Located on Abbot Kinney Boulevard in Venice, Calif., the hybrid store aims to bring the brand’s clean beauty mission to a wider audience by creating engaging in-studio shoppable content that can be viewed on multiple social channels — while simultaneously livestreaming

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Kissmetrics

DECEMBER 15, 2020

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, there are some SEO techniques that deliver high value for low effort.

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Steve Dennis

DECEMBER 14, 2020

In true Dickensian fashion, this retail holiday shopping season looks to be a tale of two cities. The idea that retail has been bifurcating—that companies, particular product sectors and consumers alike are experiencing increasingly polarized outcomes—is hardly new. I began writing and speaking about this trend many years ago and teased it out further in my new book.

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Retail eCommerce Fashion Supplies 167

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

DECEMBER 15, 2020

This progress from methodology vendors is encouraging for sales leaders, sales enablement teams, and for the vendors themselves.

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Retail TouchPoints

DECEMBER 17, 2020

WAIR , an AI-powered personalized fit solution, is designed to help retailers offer more accurate sizing for ecommerce orders. The technology also aims to utilize the benefits of improved fit across the entire business — from incorporating a demographic’s preferred size specifications during the design phase to helping retailers optimize ad targeting based on the sizes that need to sell.

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Clothing Recommendation eCommerce Technology 287

Kissmetrics

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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Magazine Consumer Electronics Marketing Customer 354

MakeWebBetter

DECEMBER 12, 2020

Every time we buy an online product, the first thing we do after deciding what to buy would be checking out the reviews and customer feedback. It can be product images, types of problems faced with that product, and sometimes when it is an extravagant product, we even enquire about it from a person we […]. The post How Can Customer Feedback Improve Your WooCommerce Store appeared first on MakeWebBetter.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail