Sat.Dec 22, 2018 - Fri.Dec 28, 2018

16 Tasks to Outsource to Scale Your Shopify Store

Ecommerce Platforms

Are you one of the 45% of entrepreneurs struggling to cope with their stress? If so, you probably don't have enough hours in the day to complete all the necessary tasks to maintain and scale your Shopify store. If you can relate, start outsourcing some of the work. Period.

My 13 ‘provocative’ retail predictions for 2018: So how’d I do?

Steve Dennis

‘Tis the season for annual retail predictions and, fear not dear reader, I will be sharing mine early in the New Year. Yet amidst all the prognostication nary a modern day Nostradamus gets fact checked on how well-honed their gift of prophecy actually turns out to be. I don’t want to be that guy. So here’s a mostly objective–and decidedly self-indulgent–assessment of my Baker’s Dozen Of Provocative Retail Predictions For 2018. Physical retail isn’t dead.

Books 86

How Can We Get Customer Reviews For Our E-Commerce Store?

Ecommerce Guru

The making of an e-commerce store is only the first step in business. There must be transactions occurring regularly, but there is no option available to evaluate the store currently in the online world.

Dedicated IP vs. Shared IP: Which Is Better in Ecommerce?


Of all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list.

B2C 269

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Race To Innovate CX In Brokerage And Wealth Management

Forrester eCommerce

Recently, Forrester published our CX predictions for 2019. Our first prediction was that stagnating CX quality will cause short, destructive price wars. We cited Fidelity’s two new zero-fee investment funds as an example of how this is already starting to play out.

More Trending

Getting The Most Out Of Security Labels For Increased Sales

Retail TouchPoints

By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside.

Make the Transition from B2B to B2C Marketing


Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans.

B2C 254

Everything I learned about training a machine learning model I learned from my kids …

Forrester eCommerce

“You who are on the road must have a code that you can live by… teach your children well… and feed them on your dreams.” Graham Nash was spot on – about machine learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the same assiduous guidance, […]. advanced analytics artificial intelligence (AI) machine learning artificial intelligence parenting


Considering Shopify POS? Get the Answers to All Your Questions

Ecommerce Platforms

Are you looking for a reliable point of sale system? If so, Shopify POS might be the solution for you. Continue reading to find out everything you need to know about this software! What's Shopify POS? As you probably already know, Shopify's one of the most popular online sales platforms around.

POS 165

Crisis On The Highway: The Impact Of Technology On The Driver Shortage

Retail TouchPoints

By Mark Pluta, Blume Global. There’s a shortage of truck drivers across the nation, and the crisis hit an all-time high in October, according to the American Trucking Association.

The Empowered Marketer: Best of 2018


Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. When we launched this podcast back in February, we didn’t really know how it would go. Would people listen?

Carnival and their Guest Experience Digital Transformation


When the world’s largest leisure travel company, Carnival, wanted to create the ultimate vacation experience aboard their ships, they realized they needed to improve the convergence among the physical and digital worlds into a seamless experience.

Travel 132

Thank You Card

Rishi Rawat

My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable.

How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

What would it look like to find the best eCommerce agency for your company? If you hired that agency, how would you judge “success”? What signals would you look for to decide if they were delivering value? In what follows, we’ll share with you how we think about delivering value.

PPC 90

Dead brand walking: Sears is going out with a bang

Steve Dennis

In the weird irony that is often part of retail (and life in general), Sears Holdings recently announced its first quarter of comparable sales growth in many years—and I believe only its second or third since I left the retailer in 2003! It turns out that the liquidations sales being held in the many Sears and Kmart locations that were closing during the quarter finally brought out customers in droves. Better late than never, I suppose.

The Future of Retail Lies with those who Personalize Brick-and-Mortar 


The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. Even B2B organizations started becoming aware of driving results based on their customers’ desire for personalization.

B2B 127

#1 Way to Turn Interested Browsers into Buyers

Rishi Rawat

I was listening to a really interesting story about Charity: Water. Turns out, a big reason people don’t donate is that they don’t trust how their donations will be used. Charity: Water grew because they convincingly addressed this concern.

Top 10 Customer Loyalty Programs of 2018

There’s a mantra often heard in business circles that says you should “always be optimizing.”. Program Case Studies

How to Set Up Amazon Video Ads

CPC Strategy

When it comes to online retail sites, Amazon is hands down the king. The site claims close to 2 billion visitors per month. Read More. The post How to Set Up Amazon Video Ads appeared first on Retail Performance Marketing Blog - CPC Strategy

7 Reasons Why Ecommerce Sites Need Affiliate Marketing


Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing.

SEO 79

A Guide to a Data-Driven e-Commerce Marketing Strategy

Onilab User Guides

This is a guest post by Nate Vickery. Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Nate is also the editor-in-chief at a business oriented blog Bizzmarkblog.

Why manufacturers should be moving down (not up) the value chain


Conventional wisdom says that businesses – manufacturers or not – should focus on moving higher and higher up the value chain to command the highest margins and move from being a mere supplier to a trusted advisor. But is this view correct? manufacturing eCommerce Wholesale Inventory Management

Who Are The Leading Retail & Beauty Brands For Teens? [New Data]

CPC Strategy

In CPC Strategy’s 2018 Holiday Forecast Study we predicted that Gen Z (roughly 18- to 24-year-olds) would spend 21% more on gifts this. Read More. The post Who Are The Leading Retail & Beauty Brands For Teens? New Data] appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

Gifts 65

[9] Shopify help options for free & paid support in December 2018


There is one thing that all Shopify store owners have in common: the need for support. Regardless of whether you’re a seasoned Shopify merchant making tweaks to your existing store, or a new business owner opening an online store for the first time, you will undoubtedly run into technical, marketing, and design problems, the solutions […]. The post [9] Shopify help options for free & paid support in December 2018 appeared first on AcquireConvert. ecommerce

How To Determine The Viability Of Your Product Idea


You’ve got an amazing idea for a new piece of software or service that you’re confident about developing further, but is the market really ready for your idea? Whether you’re an emerging startup or an established business, finding product-market fit is a good indicator for the success of your next venture. First coined by Marc Andreessen in 2007, “product-market fit” was initially defined as “being in a good market with a product that can satisfy that market.”.

Tips for eBay Product Sourcing


If you’re thinking about selling products online, the eBay marketplace is a great place to start. The platform is easy to navigate, you don’t have to shell out a lot of money to start selling, and there are millions of eBay shoppers to sell your products to.

The Complete Google Shopping Ads Guide For Retailers 2019

CPC Strategy

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your. Read More. The post The Complete Google Shopping Ads Guide For Retailers 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Google Shopping

How Publishers Achieve the Right Balance Between User Experience and Ads


As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue. Some of you have understood this quite literally, cramming every available space with flashing ads that keep up with users everywhere they go.

How to Become a World Class Brand

Your brand’s success can be measured in a number of ways. From sales to the number of customers you have to how many people have heard of you, there are any number of intangible ways to measure it. Commerce Tips

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel


A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Whether you call it omni-channel, unified commerce or multi-channel, one thing is clear: the ability to provide a seamless, consistent retail experience across channels is something to be thankful for.