Ecommerce Platforms
DECEMBER 27, 2018
Are you one of the 45% of entrepreneurs struggling to cope with their stress? If so, you probably don't have enough hours in the day to complete all the necessary tasks to maintain and scale your Shopify store. If you can relate, start outsourcing some of the work. Period. This then begs the question, what should I outsource and how do I go about doing it?
Steve Dennis
DECEMBER 27, 2018
‘Tis the season for annual retail predictions and, fear not dear reader, I will be sharing mine early in the New Year. Yet amidst all the prognostication nary a modern day Nostradamus gets fact checked on how well-honed their gift of prophecy actually turns out to be. I don’t want to be that guy. So here’s a mostly objective–and decidedly self-indulgent–assessment of my Baker’s Dozen Of Provocative Retail Predictions For 2018.
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Ecommerce Guru
DECEMBER 26, 2018
The making of an e-commerce store is only the first step in business. There must be transactions occurring regularly, but there is no option available to evaluate the store currently in the online world. Social proof, especially in the form of customer reviews can be an effective tool for your store’s sale boxes. The customers may not be providing reviews on the site even after repeated requests, many owners get stuck in this vicious cycle.
Forrester eCommerce
DECEMBER 24, 2018
“You who are on the road must have a code that you can live by… teach your children well… and feed them on your dreams.” Graham Nash was spot on – about machine learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the same assiduous guidance, […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. The two situations require very similar marketing and technical skills, but incredibly different approaches.
RTP blog
DECEMBER 28, 2018
By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside. And while successful packaging design might come in many forms, the overall goal is always to deliver more sales. To meet that goal, packaging designers face the constant challenge of keeping pace with changing consumer preferences: After all, what appeals now is likely to be short-liv
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
DECEMBER 26, 2018
Recently, Forrester published our CX predictions for 2019. Our first prediction was that stagnating CX quality will cause short, destructive price wars. We cited Fidelity’s two new zero-fee investment funds as an example of how this is already starting to play out. We also noted that Vanguard responded to Fidelity by highlighting its many funds […].
Optimizely
DECEMBER 26, 2018
Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. When we launched this podcast back in February, we didn’t really know how it would go. Would people listen? Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests?
RTP blog
DECEMBER 27, 2018
By Mark Pluta, Blume Global. There’s a shortage of truck drivers across the nation, and the crisis hit an all-time high in October, according to the American Trucking Association. Various factors are to blame for this problem, chief among them stringent new regulations designed to increase driver safety. They include a law that limits the number of hours drivers can stay on the road, and the use of mandatory electronic logging devices to track time spent driving.
GetElastic
DECEMBER 24, 2018
The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. Even B2B organizations started becoming aware of driving results based on their customers’ desire for personalization. According to Marketing Insider Group , 78% of consumers say relevant content increases their purchase intent.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Inflow Insights
DECEMBER 26, 2018
What would it look like to find the best eCommerce agency for your company? If you hired that agency, how would you judge “success”? What signals would you look for to decide if they were delivering value? In what follows, we’ll share with you how we think about delivering value. We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency.
ecomdash
DECEMBER 26, 2018
Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. Affiliate marketing is the process of partnering with other websites to promote your products for you.
Canadian Special Events
DECEMBER 25, 2018
The team at e=mc 2 events landed a dream event when their client came to them with dreams of their own. Ones that would immediately set their minds spinning with imagination and big, bold, out of the box ideas. This wasn’t just any client, this group of disruptors was charged up and looking for a partner to build a conference like no one had ever seen before.
Rishi Rawat
DECEMBER 27, 2018
My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable. About a week after our appointment, I checked my mail and received this card: The doctor and staff at the clinic hand-signed a thank you card after visiting them for the first time.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Wiser
DECEMBER 28, 2018
There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. . With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. .
ecomdash
DECEMBER 24, 2018
If you’re thinking about selling products online, the eBay marketplace is a great place to start. The platform is easy to navigate, you don’t have to shell out a lot of money to start selling, and there are millions of eBay shoppers to sell your products to. Though, don’t let the fact that it’s so simple fool you. There are challenges you’ll encounter when selling online, no matter which platform you choose.
FastSpring
DECEMBER 27, 2018
You’ve got an amazing idea for a new piece of software or service that you’re confident about developing further, but is the market really ready for your idea? Whether you’re an emerging startup or an established business, finding product-market fit is a good indicator for the success of your next venture. First coined by Marc Andreessen in 2007, “product-market fit” was initially defined as “being in a good market with a product that can satisfy that market.”.
Rishi Rawat
DECEMBER 24, 2018
I was listening to a really interesting story about Charity: Water. Turns out, a big reason people don’t donate is that they don’t trust how their donations will be used. Charity: Water grew because they convincingly addressed this concern. Addressing these types of resistances is one of the 16 tactics in our toolbox. We call it Narrative Control and use it to convert interested browsers into buyers.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Wiser
DECEMBER 28, 2018
At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason not to buy from them. Sounds like an uphill battle, right? Well, it doesn’t have to be—not if you know where to act and which issues deserve your attention.
ecomdash
DECEMBER 28, 2018
Computers, and the accessories that go with them, are some of the most in-demand products around. The global PC (Personal Computer) market has been slowly declining in recent years but remains massive – with nearly 62 million computers being shipped to customers in the first quarter of 2018. The computer accessories market is projected to grow from $12 billion to almost $16 billion by 2021.
Elsner
DECEMBER 27, 2018
Automation is entering a whole host of industries at the moment, so it makes sense that ecommerce operators would be just as eager to see what this approach can offer them. To give you an idea of how automation is capable of enhancing any online store, here are a handful of the most compelling advantages it delivers. Streamlining Email Campaigns. Getting former customers to return to your site and make another purchase is always a challenge.
TradeGecko
DECEMBER 27, 2018
Conventional wisdom says that businesses – manufacturers or not – should focus on moving higher and higher up the value chain to command the highest margins and move from being a mere supplier to a trusted advisor. But is this view correct?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
DECEMBER 27, 2018
Meeting the demands of modern commerce requires a vision, a plan, and the team to to organize and orchestrate the best product experience for shoppers across every sales channel. Our customers work hard every day to overcome the internal challenges of digital transformation and build a digital shelf that keeps their customers delighted. Here are five of our favorite stories from the last year about their success - with important lessons for anyone struggling to determine how best to grow sales a
CPC Strategy
DECEMBER 28, 2018
In CPC Strategy’s 2018 Holiday Forecast Study we predicted that Gen Z (roughly 18- to 24-year-olds) would spend 21% more on gifts this. > Read More. The post Who Are The Leading Retail & Beauty Brands For Teens? [New Data] appeared first on Retail Performance Marketing Blog - CPC Strategy.
Customer Communications Group
DECEMBER 27, 2018
Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study. The post African American Brand Loyalty: Insights on Retail’s Most Loyal Ethnic Group appeared first on CCG.
TradeGecko
DECEMBER 27, 2018
Conventional wisdom says that businesses – manufacturers or not – should focus on moving higher and higher up the value chain to command the highest margins and move from being a mere supplier to a trusted advisor. But is this view correct?
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
OrderDynamics
DECEMBER 27, 2018
A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Whether you call it omni-channel, unified commerce or multi-channel, one thing is clear: the ability to provide a seamless, consistent retail experience across channels is something to be thankful for. After all, this is the season to be thankful. Both retailers and customers have the opportunity to benefit from multiple features of the modern approach to retail.
CPC Strategy
DECEMBER 27, 2018
When it comes to online retail sites, Amazon is hands down the king. The site claims close to 2 billion visitors per month. > Read More. The post How to Set Up Amazon Video Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.
Canadian Special Events
DECEMBER 26, 2018
As an event planner, you need to sign a lot of contracts and let’s face it, some of them can be confusing, particularly the AV contracts. Luckily, Jon Trask breaks it down what you need to know to get through a long and complex AV contract. . Deposit. The first part of the event AV agreement is the quote. At the end of the quote, you will notice a deposit section.
Frooition
DECEMBER 24, 2018
Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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