Sat.Feb 03, 2018 - Fri.Feb 09, 2018

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Which Super Bowl LII Ads Scored Touchdowns?

RTP blog

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

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Shopify Vs BigCommerce – An Honest Review Of Two Great Shopping Carts

My Wife Quit Her Job

Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

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Customer Journey

Rishi Rawat

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Price And Value: The Yin And Yang For Customer Conversion

RTP blog

By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always come down to price and value. With this in mind, it’s critical for retailers to leverage the massive social media ecosystem to usher customers down the purchasing path. Digital influences and touch points are becoming ever-present in the lives of shoppers.

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10 Elements That You Should Incorporate Into Your Ecommerce Website Design

Ecommerce Platforms

I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house. Now, you must be wondering – what does that have to with a flower shop?

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How to go from a local seller to an International Brand and Beyond

Prisync

Every town has several small businesses with strong goodwill and a loyal clientele. If you think your local business falls into this category – then congrats. There must be something that you are doing right. Additionally, you have something that in the business language is referred as the “local advantage”. You may analyze and list down the factors contributing to this local advantage: Is it a strong network of trusted dealers/suppliers?

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The Silence Of The Customer Service Representative

RTP blog

There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them something; tell them; and remind them that you told them. Perhaps it’s too old-fashioned for today’s fast paced world, but it’s a mantra that should be adopted by retail customer service. Recently, a lack of communication made a bad CX experience — a long wait for a product I had ordered — that much worse for me.

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The 3 C’s of Commerce that Build Customer Delight and Loyalty

GetElastic

Commerce has evolved beyond the cart into an entire ecosystem. It’s not enough to have a beautiful website, a drop-down catalog, and bug-free checkout. All your competitors are doing exactly the same thing. The leading brands don’t sell a product, they sell an experience. Experience-driven commerce is generated by engaging customers across different touchpoints in different ways and integrating your product into their daily routines.

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6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization

A Better Lemonade Stand

These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers and their basis in neuroscience means they work with customer's hard-wired cognitive biases to increase conversion rates. The post 6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization appeared first on A Better Lemonade Stand.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Work With Influencers to Promote Your Products

Bootstrapping Ecommerce

Influencer marketing is a very effective way to generate sales & if you don’t start experimenting with it, you’re leaving serious money on the table. This article teaches you how to work with influencers to promote your products in effective influencer marketing campaigns. The post How to Work With Influencers to Promote Your Products appeared first on Bootstrapping Ecommerce.

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Account Takeover: Protect Your Business From This Emerging Threat

RTP blog

By Sarah Beldo, Sift Science You may have heard that account takeover (ATO) is on the rise for all types of companies, from e-Commerce merchants to SaaS businesses. The first step to protecting your business is understanding the problem. Let’s take a look at why ATO is growing. What Is Account Takeover? ATO, also known as account compromise, is just what it sounds like: a bad actor getting access to a good user’s account.

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Case Study: How Free Shipping and Returns Lifted Sales by 20% for this eCommerce Website

Inflow Insights

Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro —an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO tests we ran, one change had by far the biggest impact on results.

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ReferralCandy Review: An Ecommerce Referral Program That Scales Your Growth

Ecommerce Platforms

I have reviewed all sorts of e-commerce systems on this site, and a majority of it has to do with Shopify. Due to that, we've crossed paths with the ReferralCandy app quite a few times. The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. I’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive. I’ve also recently added two new keynote speaking gigs, both in Chicago.

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Building From Scratch – January 18 Update

Store Growers

January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there. There still is not enough consistent traffic hitting the site to make consistent sales. But in January I’ve started experimenting with a new marketing channels to hopefully counter that.

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eCommerce Business Ideas: What Products To Sell Online?

eCommerce Training Academy

When you search Google for product ideas, you’ll definitely get overwhelmed with all the articles out there. So instead of writing another post about what should you sell online, I decide to curate the best content available online. What products should I sell on the Internet? That’s one question I get a lot from academy members. Overview.

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The Little Guide to Customer Service for Ecommerce: How to Win in Every Channel

SellBrite

In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The reinvention of retail demands new metrics

Steve Dennis

This post was co-written by Brent Franson and Steve Dennis. Recent retail earnings, as well as various industry reports, continue to support three continuing and profound trends. First, those retailers stuck in the vast and largely undifferentiated middle (think Macy’s, JC Penney, Gap and Sears) continue to struggle and, in some cases, face existential crises.

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Amazon Adds a Date Range Picker to the AMS Platform

ROI Revolution

Recently, we noticed a new feature that was added to the interface in AMS for Amazon advertising campaigns : a date range picker. This is a massive game-change for Amazon, whose reporting to this point has been incredibly limited due to only being able to see a static 60-day lookback for sales. With this new addition, users can look back at any date range within the past 60 days and download a report for that specific date range.

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Beginner’s Guide to Private Labeling and White Labeling

ecomdash

Learn the differences between private labeling and white labeling. Both are great options for retailers like you starting an online business. See which one works best for your company. Read more. The post Beginner’s Guide to Private Labeling and White Labeling appeared first on ecomdash.

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How to Create Product Content for Email Ecommerce | Salsify

Salsify

Email marketing is a valuable part of your marketing plans. In fact, e mail is 40 times more likely to acquire new customers than either Facebook or Twitter, making it a far more effective marketing platform than social media. Email marketing generates approximately $38 for every $1 spent -- a huge return on your investment. E mail marketing drives both attraction and retention--which means it will both bring in new customers and help you keep the customers you have.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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5 Trends in Wholesale Distribution 2018

TradeGecko

With the constant advancements in B2B technologies and capabilities, we are predicting 2018 is going to be a big year for wholesale distribution. With wholesale quickly catching up to retail, we expect to see more B2B businesses embracing the new world of selling and managing inventory online. With this said, we have identified 5 key trends for wholesale distribution in 2018.

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Clothing and Convenience: Why Consumers Increasingly Look to Amazon for Apparel

Sailthru

During Q3 of last year, Amazon made $43.7 billion in revenue, selling seemingly every product under the sun: consumer packaged goods (CPG) and baby products, books, an afro wig for your dog. The August Whole Foods acquisition beefs up the company’s grocery offering. It seems like clothes are just about the only thing people aren’t buying on Amazon, right?

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Pros and Cons of Selling Food Online: Should You Do It?

ecomdash

The food industry is always stable, so why is selling food online so hard? This article examines the pros and cons of selling food products online, so you know what to expect when you break into this lucrative -- but volatile -- ecommerce market. Read more. The post Pros and Cons of Selling Food Online: Should You Do It? appeared first on ecomdash.

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New Research: The Winning Elements of an Amazon Grocery Page

Salsify

To succeed online, grocery brands need to adopt a different strategy from what has worked offline. Product c ontent online must first help consumers easily find a product when they search on a retailer’s site, and also help to close a sale once that consumer actually visits the product detail page. This dual role for your product content is particularly critical on Amazon, where shoppers are used to a broad selection and expect the utmost convenience and relevancy.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Danny Kramer Dance Band

Canadian Special Events

Danny Kramer. Based in Winnipeg, The Danny Kramer Dance Band is racking up the accolades. Last January they were named a finalist for Entertainer of the Year in the Canadian Event Industry Awards (Nationals), were awarded Best Entertainment Act for Manitoba/Saskatchewan by the prestigious Canadian Wedding Industry Awards and just this month was named 2017 Entertainer of The Year (Prairies) in the Canadian Regional Event Awards.

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We’re quietly judging you

FastSpring

Research shows that we judge websites just as we judge people: harshly and quickly. We all make snap judgments. It takes about 1/10th of a second to cobble together a first impression about a person, and home pages are no different. It takes 50 milliseconds for users to form an opinion of your site. That’s 0.05 seconds. The blink of an eye, a snap of the fingers.

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Thanksgiving Data Report: Cyber Monday is Still Huge, and It’s Not Due to Big-Ticket Purchases

ecomdash

We pulled data for the week of Thanksgiving to determine whether black friday or cyber monday proved to be more successful for online retailers. Use this data to understand your buyer's behavior so you can create better ecommerce marketing strategies in 2018. Read more. The post Thanksgiving Data Report: Cyber Monday is Still Huge, and It’s Not Due to Big-Ticket Purchases appeared first on ecomdash.

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More Than Just Reviews: How to Amp Up Your User-Generated Content

Bronto

TurnTo's John Swords shares how interactive user-generated engagement can offer companies a competitive advantage. The post More Than Just Reviews: How to Amp Up Your User-Generated Content appeared first on Bronto Blog.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.