Sat.Aug 20, 2022 - Fri.Aug 26, 2022

How To Use Detailed Demographics: Leverage Your Customer’s Characteristics

Store Growers

Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics.

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year.

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How Top Brands Use Market Segmentation to Reach Customers

SheerID

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it. Audience All Audience Verification Blog Industry Industry All

Mid-year checkup: What retail execs are saying about inflation, inventory and more

Retail Dive

In Q2, retailers touted “aggressive” actions to mitigate hurdles and prepare for the holidays. Will that be enough

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

WSJ: Bed Bath & Beyond Boosts Liquidity With $375M Loan

Retail TouchPoints

Bed Bath & Beyond (BB&B) has secured a $375 million loan, according to the Wall Street Journal. Citing sources familiar with the matter, WSJ reported that the retailer has selected a lender following a marketing process conducted by JPMorgan Chase & Co.

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SheerID partners with BigCommerce to Provide Exclusive Offers and Discounts to Merchants

SheerID

How This B2B Merchant Tripled  Revenue With BigCommerce

Groove

The Challenge: Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Having been in business for over 70 years, this client has a vast wealth of knowledge in their industry.

10 recession planning tips for brands

Profitero

Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.

Dollar General adds 436 stores, Dollar Tree cuts prices as discounters vie for shoppers

Retail Dive

The sector has an opportunity to win over new customers as inflation squeezes household budgets

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. But why stop there?

Bath & Body Works Rolls Out Loyalty Program Nationwide

Retail TouchPoints

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets.

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How UpSellit’s Coupon Management System Recovers Online Revenue

UpSellIt

Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line.

Amazon Influencers 101: Could They Be Valuable for Your Brand?

Salsify

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is fierce.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Unbounce vs Instapage (Aug 2022): The Complete Guide

Ecommerce Platforms

As most companies know, optimizing conversions in today’s competitive landscape means knowing how to take advantage of all the tools available to you. Since website homepages don’t always make the best lead generation tools, companies need something a little more specific to drive new opportunities.

How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Retail TouchPoints

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements.

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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon. In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4%

Peloton Q4 net loss widens to $1.2B as revenue plummets 28%

Retail Dive

The retailer will lean into its software content in FY23, but declined to provide full-year guidance or quarterly engagement metrics going forward

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

What Is Data Governance? (And Why It Matters for Brands and Retailers) | Salsify

Salsify

Accurate product and service data can make the difference between repeat sales and dissatisfied customers. Omnichannel Commerce

Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

Sephora has been fined $1.2 million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA).

How To Set up a Remarketing Audience in Google Ads

Store Growers

Last Updated on August 26, 2022. Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting.

Victoria’s Secret Q2 sales tumble as shoppers curtail store visits

Retail Dive

After a year on its own, the lingerie retailer is regaining market share but may have trouble meeting even lowered estimates for the year

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

Pricing Strategies Explained: Which One is Right for You?

Wiser

One of the biggest challenges for retailers is deciding on—and implementing—a pricing strategy that will increase profits and drive customer loyalty. It can be tough when you’re pricing new products. Set your prices too high and you can miss out on possible sales.

Why Headless Commerce? Why Now?

Retail TouchPoints

Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine.

The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter.

Walmart selects five beauty brands for Walmart Start accelerator program

Retail Dive

The retailer seeks to support brands with high growth potential and compelling consumer products

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

What is Advanced Search?

GetElastic

Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity.

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Qurate Retail Group Appoints Interim CFO, Creates Chief Transformation Officer Role

Retail TouchPoints

Qurate Retail Group has appointed James Hathaway as interim CFO following the resignation of former financial chief Jeffrey A. Davis.

The State Of VSM: Five Things We Like

Forrester Digital Transformation

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors.