How To Use Detailed Demographics: Leverage Your Customer’s Characteristics
AUGUST 26, 2022
Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics. In this article, we’ll cover all the detailed demographic options, available across different campaign types, and how to use them to improve your ad campaign.