Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics. In this article, we’ll cover all the detailed demographic options, available across different campaign types, and how to use them to improve your ad campaign.

Recommendation 91

Recommendation Marketing Improvements Other 91

Retail TouchPoints

AUGUST 25, 2022

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

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Marketing Shipping Costs eCommerce Shopping Carts 126

SheerID

AUGUST 26, 2022

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

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Marketing Customer Blog 165

RetailDive

AUGUST 24, 2022

In Q2, retailers touted “aggressive” actions to mitigate hurdles and prepare for the holidays. Will that be enough?

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Retail 118

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

Retail

Retail TouchPoints

AUGUST 25, 2022

Bed Bath & Beyond (BB&B) has secured a $375 million loan, according to the Wall Street Journal. Citing sources familiar with the matter, WSJ reported that the retailer has selected a lender following a marketing process conducted by JPMorgan Chase & Co. The loan will provide BB&B with greater liquidity and give a confidence boost to suppliers regarding shipping items to the retailer.

Shipping Costs 115

Shipping Costs Retail Supplies Shipping 115

Forrester eCommerce

AUGUST 25, 2022

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].

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Management Marketing Operations Customer 336

SheerID

AUGUST 22, 2022

BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].

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BigCommerce eCommerce Platforms B2C eCommerce 147

Groove

AUGUST 21, 2022

The Challenge: Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Having been in business for over 70 years, this client has a vast wealth of knowledge in their industry. Unfortunately, their eCommerce platform was unable to facilitate transactions for most products offered, requiring customers to order through a phone call.

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Merchant Services BigCommerce Payments B2B 147

Forrester eCommerce

AUGUST 25, 2022

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.

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Customer B2B Marketing 329

Profitero

AUGUST 24, 2022

Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

GetElastic

AUGUST 23, 2022

Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity. Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.

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eCommerce Mobile Subscription Demo 144

UpSellIt

AUGUST 23, 2022

Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line. A coupon code that you actually intended to offer becomes invalid, and when a shopper unsuccessfully attempts to use it at checkout, they become frustrated and abandon. These two scenarios happen all the time.

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Management Customer Experience eCommerce Improvements 135

Forrester eCommerce

AUGUST 24, 2022

Forrester contends that CX leaders are overly optimistic about their budget prospects. Learn where to trim your CX budget in 2023 and key areas to increase investment dollars.

Customer Experience 309

Customer Experience Customer 309

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. But why stop there? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app.

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Multi-channel Shopify Channel Merchant Services 104

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Omnichannel

Salsify

AUGUST 25, 2022

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is fierce. It’s often not enough for brands to sprinkle in the right keywords, pump product pages with positive reviews, and snap high-res, high-quality images.

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eCommerce 112

UpSellIt

AUGUST 26, 2022

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon. In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4% less than 2020, ecommerce sales rose an estimated 45% compared to 2019. For every day of Cyber 5, people shopped more online compared to in-store.

Shipping Costs 128

Shipping Costs Marketing Shipping Recommendation 128

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. I’ll be joined by Jam3’s Rachel […].

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Events Technology Marketing Other 276

Ecommerce Platforms

AUGUST 20, 2022

As most companies know, optimizing conversions in today’s competitive landscape means knowing how to take advantage of all the tools available to you. Since website homepages don’t always make the best lead generation tools, companies need something a little more specific to drive new opportunities. This is where the landing page comes in. Landing page builders like Unbounce and Instapage ensure you can have the best chance at connecting with and converting your target audience.

eCommerce 104

eCommerce Customer eCommerce Platforms PPC 104

Advertisement

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

Omnichannel

Retail TouchPoints

AUGUST 23, 2022

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.

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Gifts Retail Channel Events 115

Wiser

AUGUST 22, 2022

One of the biggest challenges for retailers is deciding on—and implementing—a pricing strategy that will increase profits and drive customer loyalty. It can be tough when you’re pricing new products. Set your prices too high and you can miss out on possible sales. Set your prices too low and you might miss out on profits. It’s all a balancing game to find the right price.

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Retail Consumer Customer Marketing 101

Forrester eCommerce

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

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B2C Marketing Customer 326

Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting. Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates.

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Shopping Carts eCommerce Platforms Merchant Services Retail 91

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eCommerce

Retail TouchPoints

AUGUST 26, 2022

Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly integrated with the website, and storefront. A headless ecommerce platform has the front end (or “head”), often a template or theme, separated from the backend mechanics of running an effective ecommerce solution.

eCommerce 111

eCommerce eCommerce Platforms Consumer Omnichannel 111

Frooition

AUGUST 26, 2022

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as suppliers pass on ever-increasing expenses to their clients.

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Online Retail Small Business Retail Retail eCommerce 105

Forrester eCommerce

AUGUST 22, 2022

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

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Customer Experience Customer Marketing Management 313

ChannelAdvisor

AUGUST 25, 2022

You hear it over and over again: “Diversify your channel mix” and “reach shoppers wherever they are.” But sometimes, that’s easier said than done. Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Plus, the e-commerce landscape is more competitive than ever. Yet, challenges like these shouldn’t stand in your way to multi-marketplace bliss.

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Multi-channel Fulfillment eCommerce Retail 105

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Retail

Retail TouchPoints

AUGUST 24, 2022

7-Eleven has launched the 7Collection site, giving the retailer’s customers and fans a place to purchase apparel, travel mugs, graphic T-shirts and a wide range of memorabilia. For its first seven days of operation, shoppers will receive an 11% discount by using the 7Collection11 code. The convenience store giant is kicking off the online shop with two product drops: The Cars of 7-Eleven Collection , including apparel, trucker hats, car decals and the iconic coffee-scented air freshener that deb

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Accessories Apparel Travel Customer 111

RetailDive

AUGUST 25, 2022

The retailer will lean into its software content in FY23, but declined to provide full-year guidance or quarterly engagement metrics going forward.

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Retail 113

Forrester eCommerce

AUGUST 26, 2022

While social media is abuzz with “quiet quitting” as the latest trend in employee behavior, whistleblowers from tech companies are quitting in the loudest possible way and sounding alarms on the way out or shortly thereafter. On August 23, 2022, news emerged that Twitter’s former head of security, Peiter “Mudge” Zatko, had filed a whistleblower […].

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Social Media Information Customer Technology 195

RetailMinded

AUGUST 25, 2022

Stockouts are expensive and cause significant brand damage. Here’s how you can mitigate the risks that create stockouts. Stockouts can potentially cripple an eCommerce business. A stockout occurs when a company runs out of a fast-selling product due to a lack of planning or uncontrollable circumstances such as a global supply chain issue. Either way, the eCommerce company faces customer backlash that can reduce future revenue.

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eCommerce Supplies Electronics Retail 97

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing