Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics. In this article, we’ll cover all the detailed demographic options, available across different campaign types, and how to use them to improve your ad campaign.

Recommendation 91

Recommendation Improvements Other Marketing 91

Retail TouchPoints

AUGUST 25, 2022

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

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Marketing Shipping Costs Shopping Carts Channel 334

SheerID

AUGUST 26, 2022

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

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Marketing Customer Blog 165

RetailDive

AUGUST 24, 2022

In Q2, retailers touted “aggressive” actions to mitigate hurdles and prepare for the holidays. Will that be enough?

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Retail 122

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Retail TouchPoints

AUGUST 25, 2022

Bed Bath & Beyond (BB&B) has secured a $375 million loan, according to the Wall Street Journal. Citing sources familiar with the matter, WSJ reported that the retailer has selected a lender following a marketing process conducted by JPMorgan Chase & Co. The loan will provide BB&B with greater liquidity and give a confidence boost to suppliers regarding shipping items to the retailer.

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Forrester eCommerce

AUGUST 25, 2022

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].

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Management Marketing Operations Customer 370

Groove

AUGUST 22, 2022

Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. If you are currently selling your food and beverage products in-store with little to no online presence, we are here to help.

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Shipping Costs Shipping Food and Beverages Merchant Services 195

Retail TouchPoints

AUGUST 23, 2022

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.

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Gifts Events Channel Improvements 327

Forrester eCommerce

AUGUST 25, 2022

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.

Customer 370

Customer B2B Marketing 370

SheerID

AUGUST 22, 2022

BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].

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BigCommerce B2C eCommerce Platforms eCommerce 147

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Salsify

AUGUST 25, 2022

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is fierce. It’s often not enough for brands to sprinkle in the right keywords, pump product pages with positive reviews, and snap high-res, high-quality images.

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eCommerce 147

Retail TouchPoints

AUGUST 24, 2022

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements. Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand. “Experiential retail,” in contrast, is typically used to describe how brands and retailers are using technology, visual storytelling and other method

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Arts Retail Customer Experience Travel 314

Forrester eCommerce

AUGUST 24, 2022

Forrester contends that CX leaders are overly optimistic about their budget prospects. Learn where to trim your CX budget in 2023 and key areas to increase investment dollars.

Customer Experience 368

Customer Experience Customer 368

Profitero

AUGUST 24, 2022

Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.

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Operations Consumer eCommerce 145

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

UpSellIt

AUGUST 23, 2022

Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line. A coupon code that you actually intended to offer becomes invalid, and when a shopper unsuccessfully attempts to use it at checkout, they become frustrated and abandon. These two scenarios happen all the time.

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Management Customer Experience Technology Improvements 126

Retail TouchPoints

AUGUST 24, 2022

Qurate Retail Group has appointed James Hathaway as interim CFO following the resignation of former financial chief Jeffrey A. Davis. The parent company of brands such as QVC , HSN and Zulily also has created a new Chief Transformation Officer role and promoted William Hunter, currently SVP of Business Transformation and Shared Services, to the post.

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Retail Operations eCommerce 302

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. I’ll be joined by Jam3’s Rachel […].

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Events Technology Marketing Other 360

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. But why stop there? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app.

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Multi-channel Shopify Channel Merchant Services 104

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Salsify

AUGUST 23, 2022

Accurate product and service data can make the difference between repeat sales and dissatisfied customers.

Retail 147

Retail Customer Omnichannel 147

Retail TouchPoints

AUGUST 25, 2022

Instacart has introduced a new Big & Bulky fulfillment service nationwide for same-day scheduled delivery of larger products, which customers can purchase alongside smaller items such as their groceries. The service is available via the Instacart App and Instacart Platform-powered websites through Instacart’s Carrot Delivery solution, which offers end-to-end fulfillment solutions for retailers.

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Fulfillment Outdoor Toys Electronics 300

Forrester eCommerce

AUGUST 22, 2022

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

Customer Experience 368

Customer Experience Management Customer Marketing 368

Ecommerce Platforms

AUGUST 20, 2022

As most companies know, optimizing conversions in today’s competitive landscape means knowing how to take advantage of all the tools available to you. Since website homepages don’t always make the best lead generation tools, companies need something a little more specific to drive new opportunities. This is where the landing page comes in. Landing page builders like Unbounce and Instapage ensure you can have the best chance at connecting with and converting your target audience.

Arts 104

Arts Live Chat Improvements PPC 104

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

365 Retail

AUGUST 23, 2022

It is a great time to be a consumer – never before has there been so much online choice. One of the consequences of the pandemic is that ecommerce growth has been explosive. A report from McKinsey shows that the peak three months of Covid-19 saw the US e-commerce market gaining ten years’ worth of growth. Although this is terrific news for the economy, it presents time-critical challenges for brands who want to compete in this expanding sector.

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Multi-channel eCommerce Payment Services eCommerce Marketing 111

Retail TouchPoints

AUGUST 26, 2022

Sephora has been fined $1.2 million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). California Attorney General Rob Bonta noted that the state informed Sephora of the data privacy violations following an investigation of online retailers but that the retailer failed to correct the issues within the 30-day grace period afforded by the CCPA.

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Information Consumer Recommendation Online Retail 298

Forrester eCommerce

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

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B2C Marketing Customer 369

Store Growers

AUGUST 26, 2022

Last Updated on August 26, 2022. Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting. Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates.

Shopping Carts 91

Shopping Carts Events Merchant Services eCommerce Platforms 91

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Frooition

AUGUST 26, 2022

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as suppliers pass on ever-increasing expenses to their clients.

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Online Retail Small Business Retail Retail B2C 105

Retail TouchPoints

AUGUST 26, 2022

Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both the product offering and processing engine, which is directly integrated with the website, and storefront. A headless ecommerce platform has the front end (or “head”), often a template or theme, separated from the backend mechanics of running an effective ecommerce solution.

eCommerce 290

eCommerce Mobile Technology Improvements 290

Forrester eCommerce

AUGUST 26, 2022

While social media is abuzz with “quiet quitting” as the latest trend in employee behavior, whistleblowers from tech companies are quitting in the loudest possible way and sounding alarms on the way out or shortly thereafter. On August 23, 2022, news emerged that Twitter’s former head of security, Peiter “Mudge” Zatko, had filed a whistleblower […].

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Social Media Information Management Technology 195

ChannelAdvisor

AUGUST 25, 2022

You hear it over and over again: “Diversify your channel mix” and “reach shoppers wherever they are.” But sometimes, that’s easier said than done. Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Plus, the e-commerce landscape is more competitive than ever. Yet, challenges like these shouldn’t stand in your way to multi-marketplace bliss.

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Multi-channel Fulfillment Webinar eCommerce 105

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail