Sat.Oct 05, 2019 - Fri.Oct 11, 2019

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Don’t Risk Holiday Season Sales: How to Protect Your E-Commerce Store From Data Disasters

RTP blog

By Mike Potter, Rewind The holiday shopping season and Black Friday/Cyber Monday (BF/CM) have a significant impact on annual retail sales and can determine whether retailers turn a profit for the year. With such high stakes, it is absolutely critical for retailers to avoid any downtime on their sites. For every second spent trying to get a broken web site back up and running, competitors are scooping up sales.

eCommerce 150
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Does Drop Shipping Work for Established eCommerce Brands?

ESW

What do Amazon, Wayfair and Zappos have in common? They all skyrocketed their business thanks to drop shipping. But while Amazon and Wayfair continue to grow using this supply chain management method, Zappos was quick to turn its back on it. Drop shipping isn’t for everyone. For some businesses, it could be the secret to rapid growth. For others, it could destroy their brands.

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Ultimate Ecommerce Holiday Guide: Monthly Checklist for Online Retailers

ecomdash

The holiday shopping season is crucial to ecommerce success, but it's so busy! Read our monthly checklist to stay prepared and on schedule for optimal results. The post Ultimate Ecommerce Holiday Guide: Monthly Checklist for Online Retailers appeared first on Ecomdash.

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Brexit’s Impact on Business and Ecommerce Shops: How To Sell With Brexit

BigCommerce

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…

eCommerce 236
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Is a premium loyalty program right for you?

Customer Communications Group

Increasingly, consumers see basic loyalty program perks as entitlements rather than rewards. A fee-based loyalty program could take your program to the next level without breaking the budget — and help your brand stand above the competition. The post Is a premium loyalty program right for you? appeared first on CCG.

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How A/B Testing Can Reduce Shopping Cart Abandonment

FastSpring

An issue all online stores have in common is shopping cart abandonment. This means one of the main areas of focus for all online stores is (should be!) conversion optimization. Optimizing your checkout experience and shopping cart is essential for your online store to combat shopping cart abandonment and drive more successful conversions while providing a seamless checkout process for your consumers.

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In The Retail Renaissance, Omnichannel Is The Mona Lisa

RTP blog

By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018. Household names like Toys ‘R’ Us, Nine West, Brookstone and Payless have shut up shop; and Amazon continues to squeeze the competition with one-day Prime shipping.

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Beware The Automation Paradox

Forrester eCommerce

In 1983, Lisanne Bainbridge (a researcher at the University of Reading in the UK) wrote the following prescient words, in her widely-cited paper “Ironies of Automation”: “by taking away the easy parts of [the] task, automation can make the difficult parts of the human operator’s task more difficult.” In other words, automate all the easy […].

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The Ultimate List of Free SEO Tools

Kissmetrics

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

SEO 274
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Selling on Online Marketplaces: Best Platforms for Selling Your Products

BigCommerce

If you really want to expand your ecommerce business, online marketplaces are a must.

eCommerce 331
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

Optimizely

Ashes to ashes and dust to…diamonds? Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way — by turning cremated ashes into diamonds. Eterneva diamonds are certainly turning heads, picking up regular press and even a mention in Keeping Up With the Kardashians. But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency i

Marketing 150
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Do’s And Don’ts For Analyst Interactions

Forrester eCommerce

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […].

Other 255
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5 ways to boost sales on Amazon

GetElastic

Selling on Amazon isn’t always an easy task – learning how Amazon works and how to make your products sell is all part of the game when it comes to being an Amazon seller. You can use many different methods to figure out how to fix anything that might be wrong with your listings. There is a lot of great advice out there to help you along the way, often from other sellers who have been exactly where you are.

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The History and Evolution of Retail Stores: From Mom and Pop to Online Shops

BigCommerce

For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources.

Retail 223
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Square for Restaurants POS Review (2019)

Ecommerce Platforms

Square is a brand that you're sure to be familiar with if you've ever considered running your own mobile or eCommerce business. One of the most popular transaction processing solutions for online and card payments on the market today, Square ensures that small business owners can run their own stores, online companies, and even pop-up stores, without having to worry about complex or expensive hardware and software.

POS 112
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The Impact Of Brexit On CISOs

Forrester eCommerce

Today we see some signs of optimism from the EU and the UK about the potential to conclude a withdrawal agreement following private talks between the UK and Ireland yesterday. Since I last wrote a blog about this, we have seen a change of UK government, a brand-new UK negotiating position, a Conservative Party leadership […].

Blog 246
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3 debunked myths about dropshipping

GetElastic

Chances are you’ve heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you’ve heard about the brilliance of it, you’ve also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. .

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The History and Evolution of Retail Stores: From Mom and Pop to Online Shops

BigCommerce

For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources.

Retail 219
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. This means that fewer visitors will arrive to your online store and enter your sales funnel. If an error goes unresolved for too long, this opens up the possibility of it then causing additional errors that lead Google to bury the site’s webpages under many other search results in the search engine results pages (SERPs).

SEO 110
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So What Was Cybercon 2019 Like?

Forrester eCommerce

AISA’s annual Cybercon conference was a sight to behold with an amazing line up of panelists, keynote speakers AND some female attendees (at last!). Set against the (unusually) sunny and crisp backdrop of south wharf in Melbourne, the conference was an immersive 2 days of contentious debates and discussions on just how pervasive, imperative and […].

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As high street shops close, retailers also fail to control online customer churn

Retail Technology Review

A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season.

Retail 96
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10 eBay Selling Tips from Crazily Successful Sellers

SellBrite

With 1.2 billion listings on eBay, sellers have a lot to compete with when vying for the attention of eBay’s 182 million active buyers. But some eBay sellers aren’t only skilled at getting their listings in front of potential purchasers, completing sales and garnering positive feedback — they’re also incredibly successful at it. These sellers have years of online retail experience and countless eBay sales under their belts, so naturally, they have plenty of advice to share.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Miroslav Varga Podcast: We are on the brink of a revolution and its name is machine learning

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining). Welcome to Growth Interviews! Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut… The post Miroslav Varga Podcast: We are on the brink of a revolution and i

Blog 92
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CEO Departure Gives SAP The Chance To Refocus On Customer Priorities — But Also Brings Risks

Forrester eCommerce

Last night, SAP’s CEO of the past 9-plus years, Bill McDermott, announced his plan to resign. SAP will replace him with co-CEOs Jennifer Morgan, who is US-based and comes from a sales background and most recently held the board seat overseeing cloud products, and Christian Klein, who is based in Germany and comes from a […].

Customer 229
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A Decade of Data Quality 

Webbula

Since 2009, Webbula has pursued a singular passion for truth in data. A passion that drives everything we do and every decision we make. Our clients have come to rely. The post A Decade of Data Quality appeared first on Webbula.

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Square for Retail Review (2019) – Everything You Need to Know

Ecommerce Platforms

Square is one of the best-known solutions in the world for small business eCommerce, mobile selling, and backend business management. Not only does the company offer one of the best-value POS systems on the market today, but it also comes with a range of other tools to help merchants make their fortunes. For instance, if you run a specific kind of business, Square can give you a software solution that's been tailor-made to suit your needs.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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14 Best Link Shorteners Every Marketer Should Know About

A Better Lemonade Stand

Looking for the best link shortener to use on your website or your social pages? You’ve come to the right place! Find out how each service compares. The post 14 Best Link Shorteners Every Marketer Should Know About appeared first on A Better Lemonade Stand.

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Citizens Challenge 2019: Driving Innovation In Banking

Forrester eCommerce

Hackathons can be an excellent way for financial services firms to round out their innovation portfolios. Innovation events like these can help address changing consumer needs and behaviors, as well as competitors’ responses to them. They can help ensure the firm’s survival by adding net-new value to consumers. The Citizens Challenge, held by Citizens Bank […].

Banking 228
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Client Success Story: Remarketing on YouTube to Grow Your Brand

ROI Revolution

Published October 7, 2019. On their own, YouTube and remarketing can be extremely powerful tools for customer retention and profitable brand growth. But together? This dynamic duo can help you achieve amazing results, especially for savvy brands that know how to leverage both properly. Let’s dig a little more into what YouTube advertising and TrueView ads are, how remarketing on YouTube looks, and how the ROI Revolution team helped one client use YouTube to become a significant competitor

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Need a Shipping Solution? Consider Pitney Bowes’ SendPro Online

Ecommerce Platforms

If you need a shipping solution, then Pitney Bowes’ SendPro Online could be the software for you, especially if you’re a smaller or medium-sized business. Intrigued? Continue reading this SendPro Online review for more info. Let's dive in! Who's Pitney Bowes? Pitney Bowes is a pretty impressive organization. They've been up and running for over 95 years and have more than 3,300 workers dotted across the globe.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.