RTP blog

OCTOBER 11, 2019

By Mike Potter, Rewind The holiday shopping season and Black Friday/Cyber Monday (BF/CM) have a significant impact on annual retail sales and can determine whether retailers turn a profit for the year. With such high stakes, it is absolutely critical for retailers to avoid any downtime on their sites. For every second spent trying to get a broken web site back up and running, competitors are scooping up sales.

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eCommerce eCommerce Platforms BigCommerce Shopify 150

ESW

OCTOBER 7, 2019

What do Amazon, Wayfair and Zappos have in common? They all skyrocketed their business thanks to drop shipping. But while Amazon and Wayfair continue to grow using this supply chain management method, Zappos was quick to turn its back on it. Drop shipping isn’t for everyone. For some businesses, it could be the secret to rapid growth. For others, it could destroy their brands.

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Drop Ship Shipping Costs Shipping eCommerce 79

ecomdash

OCTOBER 9, 2019

The holiday shopping season is crucial to ecommerce success, but it's so busy! Read our monthly checklist to stay prepared and on schedule for optimal results. The post Ultimate Ecommerce Holiday Guide: Monthly Checklist for Online Retailers appeared first on Ecomdash.

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Online Retail eCommerce Retail 60

BigCommerce

OCTOBER 10, 2019

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…

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eCommerce 236

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Customer Communications Group

OCTOBER 10, 2019

Increasingly, consumers see basic loyalty program perks as entitlements rather than rewards. A fee-based loyalty program could take your program to the next level without breaking the budget — and help your brand stand above the competition. The post Is a premium loyalty program right for you? appeared first on CCG.

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Consumer Blog Retail Marketing 40

FastSpring

OCTOBER 9, 2019

An issue all online stores have in common is shopping cart abandonment. This means one of the main areas of focus for all online stores is (should be!) conversion optimization. Optimizing your checkout experience and shopping cart is essential for your online store to combat shopping cart abandonment and drive more successful conversions while providing a seamless checkout process for your consumers.

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RTP blog

OCTOBER 7, 2019

By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018. Household names like Toys ‘R’ Us, Nine West, Brookstone and Payless have shut up shop; and Amazon continues to squeeze the competition with one-day Prime shipping.

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Forrester eCommerce

OCTOBER 6, 2019

In 1983, Lisanne Bainbridge (a researcher at the University of Reading in the UK) wrote the following prescient words, in her widely-cited paper “Ironies of Automation”: “by taking away the easy parts of [the] task, automation can make the difficult parts of the human operator’s task more difficult.” In other words, automate all the easy […].

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Kissmetrics

OCTOBER 8, 2019

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

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SEO Blog Other Mobile 274

BigCommerce

OCTOBER 9, 2019

If you really want to expand your ecommerce business, online marketplaces are a must.

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eCommerce Omnichannel 331

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

GetElastic

OCTOBER 9, 2019

Selling on Amazon isn’t always an easy task – learning how Amazon works and how to make your products sell is all part of the game when it comes to being an Amazon seller. You can use many different methods to figure out how to fix anything that might be wrong with your listings. There is a lot of great advice out there to help you along the way, often from other sellers who have been exactly where you are.

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Forrester eCommerce

OCTOBER 7, 2019

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […].

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Other Customer 318

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. This means that fewer visitors will arrive to your online store and enter your sales funnel. If an error goes unresolved for too long, this opens up the possibility of it then causing additional errors that lead Google to bury the site’s webpages under many other search results in the search engine results pages (SERPs).

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SEO eCommerce eCommerce Platforms Mobile 110

BigCommerce

OCTOBER 8, 2019

For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources.

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Retail Consumer eCommerce 223

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

GetElastic

OCTOBER 11, 2019

Chances are you’ve heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you’ve heard about the brilliance of it, you’ve also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. .

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Web Design Shipping Social Media Management 135

Forrester eCommerce

OCTOBER 11, 2019

Today we see some signs of optimism from the EU and the UK about the potential to conclude a withdrawal agreement following private talks between the UK and Ireland yesterday. Since I last wrote a blog about this, we have seen a change of UK government, a brand-new UK negotiating position, a Conservative Party leadership […].

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Blog Customer 303

Retail Technology Review

OCTOBER 8, 2019

A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season.

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Retail Customer Internet Retail Supplies 96

BigCommerce

OCTOBER 8, 2019

For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources.

Retail 219

Retail Consumer eCommerce 219

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Omniconvert

OCTOBER 10, 2019

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining). Welcome to Growth Interviews! Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut… The post Miroslav Varga Podcast: We are on the brink of a revolution and i

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Blog eCommerce Marketing 92

Forrester eCommerce

OCTOBER 9, 2019

Are you trying to understand how much value you deliver to customers? In my research on value for customers, I came across an interesting method called potential gain in value (PGV). I want to share it with you because PGV gives you a simple way to approximate the value delivered. And it helps you prioritize […].

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Customer 290

Webbula

OCTOBER 10, 2019

Since 2009, Webbula has pursued a singular passion for truth in data. A passion that drives everything we do and every decision we make. Our clients have come to rely. The post A Decade of Data Quality appeared first on Webbula.

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Marketing 90

Ecommerce Platforms

OCTOBER 8, 2019

Square is one of the best-known solutions in the world for small business eCommerce, mobile selling, and backend business management. Not only does the company offer one of the best-value POS systems on the market today, but it also comes with a range of other tools to help merchants make their fortunes. For instance, if you run a specific kind of business, Square can give you a software solution that's been tailor-made to suit your needs.

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Merchant Services Payment Services Small Business Retail POS 80

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

A Better Lemonade Stand

OCTOBER 7, 2019

Looking for the best link shortener to use on your website or your social pages? You’ve come to the right place! Find out how each service compares. The post 14 Best Link Shorteners Every Marketer Should Know About appeared first on A Better Lemonade Stand.

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Marketing 95

Forrester eCommerce

OCTOBER 10, 2019

AISA’s annual Cybercon conference was a sight to behold with an amazing line up of panelists, keynote speakers AND some female attendees (at last!). Set against the (unusually) sunny and crisp backdrop of south wharf in Melbourne, the conference was an immersive 2 days of contentious debates and discussions on just how pervasive, imperative and […].

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ROI Revolution

OCTOBER 7, 2019

Published October 7, 2019. On their own, YouTube and remarketing can be extremely powerful tools for customer retention and profitable brand growth. But together? This dynamic duo can help you achieve amazing results, especially for savvy brands that know how to leverage both properly. Let’s dig a little more into what YouTube advertising and TrueView ads are, how remarketing on YouTube looks, and how the ROI Revolution team helped one client use YouTube to become a significant competitor

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Social Media Customer Retention Presentation Other 87

Ecommerce Platforms

OCTOBER 7, 2019

If you need a shipping solution, then Pitney Bowes’ SendPro Online could be the software for you, especially if you’re a smaller or medium-sized business. Intrigued? Continue reading this SendPro Online review for more info. Let's dive in! Who's Pitney Bowes? Pitney Bowes is a pretty impressive organization. They've been up and running for over 95 years and have more than 3,300 workers dotted across the globe.

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Shipping Costs Shipping Shipping Labels Merchant Services 80

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Liveintent

OCTOBER 11, 2019

Why is it important for D2C brands to diversify their marketing channels? Well, eBags’ Erin Gregory says, “a cardinal rule of marketing is that things stop working.” No CMO wants to be responsible for explaining that sales or conversions have dropped by double-digits because of something seemingly outside of the company’s control: a partner’s algorithm change, a drop in users on an outside platform, or even the complete shuttering of an app.

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Channel Marketing B2C Webinar 81

Forrester eCommerce

OCTOBER 11, 2019

Last night, SAP’s CEO of the past 9-plus years, Bill McDermott, announced his plan to resign. SAP will replace him with co-CEOs Jennifer Morgan, who is US-based and comes from a sales background and most recently held the board seat overseeing cloud products, and Christian Klein, who is based in Germany and comes from a […].

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Customer 278

Retail Technology Review

OCTOBER 8, 2019

Go Inspire Group have just launched a revealing new report providing evidence that the combination of email and postal mail can double reactivation of abandoned baskets compared to email reactivation activity alone.

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Internet Retail Retail 70

FastSpring

OCTOBER 8, 2019

If you’re selling your SaaS on home soil, pricing it in your currency makes sense. But what happens when your company wants to expand into new territories? Not only do you need to market test your SaaS product in new geographical areas, but making sure it’s priced correctly can make or break its success in any new territory. Pricing your SaaS in a customer’s own currency can do a lot to influence their buying decision.

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Payments Payment Services Marketing Customer 65

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail