Sat.Oct 26, 2019 - Fri.Nov 01, 2019

eCommerce Companies: Your Carbon Footprint Could Get Expensive Soon


Online shopping has transformed retail. Unfortunately, it’s also helping change the environment, and not for the better. Shipping products to individual consumers rather than to retailers is a carbon-heavy model of distribution.

10 scariest things that can happen in mobile checkout


Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment.

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Wix vs WordPress: Which Comes Out on Top?

Ecommerce Platforms

No doubt you’ve been browsing the web for a while, and on your journey through the digital universe, you'll have come across the names of two website builders: Wix and WordPress. If you're thinking about launching a website, these were likely the first two providers to pop into your head.

Predictions 2020: B2B Marketers Pivot From Products To Experiences

Forrester eCommerce

Learn why experience will be the gift that keeps on giving for B2B marketing and sales. age of the customer B2B marketing prediction promoted

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The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

A Look at the Link Between Brand Loyalty and Personalization


Every year, Bond Brand Loyalty studies brand loyalty, talking to tens of thousands of consumers and assessing hundreds of retailers’ loyalty programs.

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Why Performance Matters: Making Site Speed, Scalability and Reliability a Priority in 2020


An alarming number of today’s ecommerce websites aren’t performing as well as they should be. They are either too slow… Executive's Corner

A Descriptive Guide To Selling Print-On-Demand Products In 2020

Ecommerce Platforms

Do you need to make some extra bucks selling merchandise using the POD technique? Well, print-on-demand is not a virtual reality concept but a dropshipping model that’s increasingly becoming commercially viable. .

How to Personalize for B2B? Focus on Buyer Roles.


As B2B eCommerce surpasses the $1 trillion mark for annual sales, more and more companies are vying to win their share of the revenues. To stand out, companies must prove relevance to customers on a role-by-role basis throughout the purchase journey.

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Why Augmented Reality-Based In-Store Navigation Is A Smart Investment For Retailers

Retail TouchPoints

By Andrew Makarov, MobiDev Augmented reality (AR) technology has been a mainstay in the retail industry for a number of years, generally used to allow customers to virtually try a product before purchasing.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Will Counterfeit Product Concerns Doom The Resale Market?

Retail TouchPoints

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom.

Predictions 2020: For CX, It’s All About Proving Business Results

Forrester eCommerce

The ability to deliver business results will be a career-defining issue in the year ahead. age of the customer customer experience prediction promoted

Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money?

Why B2C Marketers Need to Own All Customer Data


Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Four Must-Have Features For A POS Mobile Device Management Solution

Retail TouchPoints

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go.

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Predictions 2020: IoT Expansion Brings Even More Change

Forrester eCommerce

Business use of the internet of things continues to expand. Read Forrester's predictions on what to expect from the IoT market in 2020. age of the customer internet of things (IoT) IOT platforms IoT security prediction promoted

279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business

My Wife Quit Her Job

Today, I’m thrilled to have my buddy Ezra Firestone back on the show. Ezra runs a number of 7 and 8 figure e-commerce stores, a Shopify SaaS company called Zipify and an e-commerce education company over at SmartMarketer.

Deconstructing The “Magic” of Data Science in Marketing


Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes? What is the right approach to measuring accuracy and tracking outcomes?

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Why Fast Delivery is Key to Winning Holiday Spend


Why Fast Delivery is Key to Winning Holiday Spend. The battle to win consumer holiday spend this year is heating up as we edge deeper into the holiday season and shoppers start preparing their lists. But, with the eCommerce industry growing 14.2%

Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester eCommerce

AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more. age of the customer customer engagement customer service solutions prediction promoted

The Ultimate Guide to the Best Managed WordPress Hosting Providers for 2020

Ecommerce Platforms

While general WordPress sites should be fine with typical WordPress hosting solutions , the bare minimum for online stores is managed WordPress hosting. But, here’s the thing about it. Compared to other types of services, managed WordPress hosting doesn’t come cheap at all.

How Google’s Bert Update Will Affect Content Marketing


Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How to Get Approval to Sell in Amazon’s Gated Categories


Selling in a niche category can be difficult. You have to find an audience, build up a reputation, and then worry about actually selling. What if you could access a larger audience, say, 200 million monthly visitors?

Predictions 2020: CMOs Must Extend Their Span Of Control In The Name Of Customer Value

Forrester eCommerce

2020 will mark the beginning of a final fight for relevance for the CMO role. Read our predictions for how the role will evolve. age of the customer chief marketing officer (CMO) digital marketing prediction

Looka Review 2019 (Formerly LogoJoy)

Ecommerce Platforms

It’s no secret that machines have been ruling the world of production for quite some time now. But, admittedly, we never thought they’d start taking over even the field of design this early. All in all, welcome to the era of AI design!

Adapt by Omniconvert – an eventful conference


One day of Adapt – a story to remember October 29th, 2019 will be a day to remember for all e-commerce specialists out there. Adapt by Omniconvert had its results brought to light, accompanied by a large crowd of experts in digital marketing, entrepreneurship, strategy, and analysis.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost.

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Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester eCommerce

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

What generates more ecommerce leads? A popup or live chat


How can I increase the visibility of my products for website visitors? What should I do to motivate people to interact with my web page? What tools can help me convert more website visitors into customers?

Why Singles’ Day Should Be in Your eCommerce Plans


The holiday shopping season, which starts from Thanksgiving weekend, is historically a commercial boon. In fact, over the 2018 Black Friday Cyber Monday (BFCM) period, consumers spent $14.1 billion. However, things are changing. Small Business Growth Hacks