Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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eCommerce Companies: Your Carbon Footprint Could Get Expensive Soon

ESW

Online shopping has transformed retail. Unfortunately, it’s also helping change the environment, and not for the better. Shipping products to individual consumers rather than to retailers is a carbon-heavy model of distribution. Unchecked, those carbon output levels would only rise as eCommerce matures. The good news is that DTC brands and other eCommerce retailers can take action now on behalf of our environment.

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10 scariest things that can happen in mobile checkout

GetElastic

Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out. Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize content in an irresponsible way.

Mobile 117
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Wix vs WordPress: Which Comes Out on Top?

Ecommerce Platforms

No doubt you’ve been browsing the web for a while, and on your journey through the digital universe, you'll have come across the names of two website builders: Wix and WordPress. If you're thinking about launching a website, these were likely the first two providers to pop into your head. In light of that, we're here to outline Wix vs WordPress so you can see exactly what these two giants can do for you.

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Predictions 2020: B2B Marketers Pivot From Products To Experiences

Forrester eCommerce

Learn why experience will be the gift that keeps on giving for B2B marketing and sales.

B2B 335
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Look at the Link Between Brand Loyalty and Personalization

Sailthru

Every year, Bond Brand Loyalty studies brand loyalty, talking to tens of thousands of consumers and assessing hundreds of retailers’ loyalty programs. It should come as no surprise that Amazon, a company with such immense loyalty that it was able to invent its own holiday that has become an ecommerce extravaganza on par with Cyber Weekend, is particularly well-regarded there.

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5 Ecommerce Factors that Can Come Back to Haunt You

FastSpring

When you hear the word “haunted,” odds are the first thing that comes to mind is not ecommerce. But in keeping with the Halloween theme, I’m going to discuss five key factors in ecommerce that you don’t want to come back to haunt your software company. 1. Goblins, Ghouls, and Global Regulations | GDPR & PSD2. As the ecommerce space continues to develop and grow, so do the laws and regulations surrounding it.

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A Descriptive Guide To Selling Print-On-Demand Products In 2020

Ecommerce Platforms

Do you need to make some extra bucks selling merchandise using the POD technique? Well, print-on-demand is not a virtual reality concept but a dropshipping model that’s increasingly becoming commercially viable. . Print-on-demand, in the same manner as other selling structures, has a great potential to generate decent revenue for the end retailer. .

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How to Personalize for B2B? Focus on Buyer Roles.

Kibo

As B2B eCommerce surpasses the $1 trillion mark for annual sales, more and more companies are vying to win their share of the revenues. To stand out, companies must prove relevance to customers on a role-by-role basis throughout the purchase journey. B2B online sales grew 11% year over year in 2018 , according to a B2BecNews’ annual market report, and with 75% of B2B suppliers launching online initiatives in the next two years, more growth – and more competition – are on the horizon.

B2B 48
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Why Augmented Reality-Based In-Store Navigation Is A Smart Investment For Retailers

RTP blog

By Andrew Makarov, MobiDev Augmented reality (AR) technology has been a mainstay in the retail industry for a number of years, generally used to allow customers to virtually try a product before purchasing. Some of the biggest players in tech, such as Google, Microsoft and Apple, are pushing forward new developments in the field of AR, and navigating indoor spaces via AR is becoming more and more attractive and possible.

Retail 150
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Will Counterfeit Product Concerns Doom The Resale Market?

RTP blog

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom. Suspicions that some secondhand products bought on resale sites are counterfeit include an allegation that the authentication process conducted by The RealReal isn’t as in-depth as the company makes it appear.

Marketing 150
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Predictions 2020: IoT Expansion Brings Even More Change

Forrester eCommerce

Business use of the internet of things continues to expand. Read Forrester's predictions on what to expect from the IoT market in 2020.

Marketing 385
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How Google’s Bert Update Will Affect Content Marketing

Kissmetrics

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

Marketing 278
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Deconstructing The “Magic” of Data Science in Marketing

Optimizely

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199
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Four Must-Have Features For A POS Mobile Device Management Solution

RTP blog

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs.

POS 150
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester eCommerce

AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.

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Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 152
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Adapt by Omniconvert – an eventful conference

Omniconvert

One day of Adapt – a story to remember October 29th, 2019 will be a day to remember for all e-commerce specialists out there. Adapt by Omniconvert had its results brought to light, accompanied by a large crowd of experts in digital marketing, entrepreneurship, strategy, and analysis. As soon as our CEO, Valentin Radu, uttered the first words of Adapt, our newest… The post Adapt by Omniconvert – an eventful conference appeared first on ECOMMERCE GROWTH Blog.

Events 106
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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit.

PPC 105
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Predictions 2020: For CX, It’s All About Proving Business Results

Forrester eCommerce

The ability to deliver business results will be a career-defining issue in the year ahead.

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279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business

My Wife Quit Her Job

Today, I’m thrilled to have my buddy Ezra Firestone back on the show. Ezra runs a number of 7 and 8 figure e-commerce stores, a Shopify SaaS company called Zipify and an e-commerce education company over at SmartMarketer. Ezra also recently spoke at my conference over at SellerSummit.com about Facebook Chatbots and as expected, his talk was very well received.

eCommerce 121
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How to prepare for the expansion of voice commerce

GetElastic

Customers have been accustomed to modes of communication with businesses that often require a lot of manual effort: filling a contact us form, dialing a toll free customer service number and then waiting for a customer service rep, etc. This is where voice-enabled technology can make this process frictionless. Here are three key reasons why a voice-first strategy should be a part of your business initiative: Voice is the future of search: With 25% of consumers agreeing, the future is headed to a

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Why Fast Delivery is Key to Winning Holiday Spend

SellBrite

Why Fast Delivery is Key to Winning Holiday Spend. The battle to win consumer holiday spend this year is heating up as we edge deeper into the holiday season and shoppers start preparing their lists. But, with the eCommerce industry growing 14.2% last year, that battle has become more competitive than ever. While online retailers roll up their sleeves, brace their profits, and mark down their price tags, you might be wondering if there’s a better way to win holiday spend this season.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Predictions 2020: Distributed Ledger Technology Moves Beyond Proof Of Concept

Forrester eCommerce

In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, they are using their machine learning AI to figure out which ad type is “relevant” to a given search.

PPC 99
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Why GO HubSpot? Right Marketing and Sales Software for eCommerce

MakeWebBetter

Your e-commerce business can generate revenue every moment Why Go HubSpot? Since every eCommerce brand is emerging with a goal to give personalized customer experience. They need some tool which can automate their business activities and at the end, give you an enhanced sale. 2019 is all ready to invite yourself for great sales to […]. The post Why GO HubSpot?

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Steven Shyne Podcast: Understand the customers’ context, build relevancy and encourage it

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Steven Shyne. As a Senior Consumer Experience (CX) Strategist, Steven is a researcher first and a marketer second. Whether working with ecom, B2B/lead gen, EDU or government/municipal clients, he strives to improve his clients’ website performance and business metrics with a data-backed, user-centric approach.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Predictions 2020: Potential Energy Becomes Real Change

Forrester eCommerce

Forces ranging from consumer values to automation to security will shape the business landscape in the year ahead. Leaders will be challenged to anticipate change and adapt.

Consumer 288
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Master Mobile Personalization Like Nike, Nordstrom and Thrive Market

Sailthru

As mobile devices play a bigger role in more aspects of our lives, they’re becoming the common thread tying the entire customer experience together. We read most of our email on mobile devices. Mobile commerce is perpetually on the rise and our smartphones help us not only find brick-and-mortar stores, but help us make purchase decisions once we’re there.

Mobile 87
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6 Social Media Platforms You Should Be Selling On & How to Get Started

A Better Lemonade Stand

Check out the best social media platforms for brands to sell and advertise on online and how to actually get set up to sell on them! The post 6 Social Media Platforms You Should Be Selling On & How to Get Started appeared first on A Better Lemonade Stand.

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Optimizing website content for voice search

GetElastic

Back in 2016, Google reported that 20% of users practice voice search. It’s expected to account for 50% of all searches by 2020, with mobile voice searches being three times more likely than text. With voice search technologies occupying half of all queries, it stands to reason to optimize your website accordingly to enhance your chances of overtaking competitors.

SEO 83
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib