Sat.May 21, 2022 - Fri.May 27, 2022

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing competition from major online stores. This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data.

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What Is Google Merchant Center?

Store Growers

Last Updated on May 24, 2022. A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. In this article, we’ll dive deeper into what Google Merchant Center is, what it has to offer and how your ecommerce business can benefit from it!

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What’s Next For The Booming Retail Media Market

Forrester eCommerce

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
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22 Crafts To Make And Sell For Profit

My Wife Quit Her Job

Selling crafts is a great way to create an extra source of income. But the truth is that not all crafts make money. A profitable craft business requires low product costs, high profit margins, and most importantly, high customer demand. In this post, you’ll learn about the crafts that make the most money ranked by category and industry. The crafts in this post are scalable and have the potential to generate a full-time income.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Retail Should Enter the Metaverse

Retail TouchPoints

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over before there’s actually time to use that word in a sentence. Essentially, we lack a couple of concrete examples of how that idea could play out for brands in a winning way. The issue with a buzzword becoming something more is that often, the term is too squishy — it’s introduced in a vague way across the industry, and thought leaders end up all discussing it

Retail 306
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Regrets? I’ve Had A Few.

Steve Dennis

Are you trying to live a life with no regrets? Well good luck with that. Not only is it non-sensical, it can be harmful. Trying to live a life without regrets, is to play it way too safe. It’s to miss out on so many possibilities–the potential to love deeply, expand profoundly, and grow in totally unexpected ways. When we lean into the possibilities of regret we must be vulnerable, we must accept that things might not turn out the way we hoped, we might not get the answer we so despe

Books 179

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406: Why I Threw Away 300K And A Successful Engineering Career With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to tell you the story about why I eventually quit my $300k/year job and closed the book on my 21-year engineering career. Unlike most people, I really loved my job and the exact story of why and how I left was kind of funny. Ultimately, the reason why I quit wasn’t about the money and in this episode, I will share with you 8 important life lessons that I learned along the way.

Books 265
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With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Retail TouchPoints

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2 , bringing its total funding to-date to more than $235 million. Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion.

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Post-Purchase CX : 8 Strategies to Implement in 2022

lateshipment

As an ecommerce brand, you put a lot of time and effort into your customer experiences (CX) to make them hit buy. But have you thought of what happens later? The warehouse to your customer’s doorstep is only 50% of the order experience. The CX journey continues post-purchase with shipping, tracking, delivery, returns, reviews, and more. However, what’s surprising or rather shocking is the fact that this phase is often unwittingly left out by brands who assume the customer journey to end with th

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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […].

B2C 369
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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4? Ways Your? eCommerce? Checkout ?Is? Hurting Your? Business

GetElastic

Does your checkout need a checkup? For nearly all eCommerce businesses, the answer is an emphatic yes, according to Elastic Path partner, Stripe. In a recent study that surveyed leading B2B and B2B eCommerce sites and customers, Stripe discovered that 96% of sites in North America, as well as 95% in Asia-Pacific and 94% in Europe, had at least five basic errors in their checkouts.

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H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

Retail TouchPoints

H&M Group is rolling out a pilot of several new tech-enabled in-store shopping solutions at COS stores in the U.S., including new payment and checkout options, personalized styling facilitated by smart mirrors and upgraded delivery and return options. COS (which stands for Collection of Style) is owned by H&M and currently operates 13 locations across the U.S.

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What Does “Out for Delivery” Really Mean?

lateshipment

“Get ready to jump with joy as your order is out for delivery”. True to what it claims, the out for delivery notification is indeed special compared to the other transactional shipping notifications sent during the post-purchase, order delivery phase of ecommerce. But what makes this delivery stage so special? To know that we’ll start with what out for delivery means and where it sits in the ecommerce order delivery process. .

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Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester eCommerce

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences—whether buyer, customer, or employee—means something different to every […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce [Download] | Salsify

Salsify

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

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WSJ: Apple Raises Starting Associate Pay to $22/Hour Amid Rising Inflation

Retail TouchPoints

Apple is reportedly planning to boost starting pay for U.S. store associates to $22 per hour, and even higher in certain markets, according to The Wall Street Journal. The increase would make starting salaries 45% higher than they were in 2018 as the retailer faces the challenges of a tight labor market and a unionization push. The change would be part of a wider effort to increase compensation across the company.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

This week, ESHO., the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.

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Answer Four Questions Before Your Brand Jumps On The Metaverse Bandwagon

Forrester eCommerce

Gap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse — it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay. While the actual metaverse is years away, now is a good time for brands to […].

B2C 362
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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DSers Review (May 2022): The New Oberlo Alternative?

Ecommerce Platforms

Dropshipping is one of the most popular eCommerce fulfillment models in 2022, and it’s only predicted to continue expanding. Dropshipping is the fulfillment model for nearly one-third of online stores and is anticipated to achieve a CAGR of 28.8% from 2019 to 2025. For the uninitiated, drop shipping enables new and established sellers alike to extend their product inventory without making any initial investments or storing bulky products in their own facilities.

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Lane Bryant and JCPenney Celebrate Social Justice With New Collections and Events

Retail TouchPoints

Lane Bryant and JCPenney are each launching new collections with social justice in mind. Lane Bryant will add a dedicated Pride collection to its Cacique Intimates apparel brand, while JCPenney will launch a Juneteenth collection from its Hope & Wonder private label line. Lane Bryant will further support Pride Month with a digital campaign featuring Lane stylists who work in the retailer’s stores and are part of the LGBTQ+ community.

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Sustainability and customer experience will sit at heart of new H&M Glasgow

365 Retail

Braehead owned by property company SGS and asset managed by Global Mutual Properties, has announced that H&M has opened the doors to its new new Braehead store in Glasgow. H&M has re-located from its former unit to a new ground floor space, spanning 17,000 sq ft, on a 10-year lease. Visitors to the store will enjoy a new, bespoke interior, with an emphasis on creating a warmer and more relaxed environment.

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Digital Employee Experience (DEX) Is Not A Tool – It’s A Perception

Forrester eCommerce

Digital employee experience (DEX) is essential to anywhere-work success. Our recent Anywhere-work report revealed that 66% of enterprise leaders plan to pursue hybrid or fully remote workplace models. With many employees continuing to rely heavily on technology to connect them to their company’s culture, coworkers, and customers from outside the traditional office, the importance of […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Are You Making These 5 Product Page Mistakes? | Salsify

Salsify

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers.

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Chanel to Open Dedicated Boutiques for Top Clients Following $15.6B in 2021 Revenues

Retail TouchPoints

Chanel plans to deliver personalized experiences to top-purchasing clients through dedicated boutiques as it builds upon strong FY2021 earnings of $15.6 billion in revenues — an increase of 49.6% YoY for the year ending Dec. 31, 2021. Business of Fashion reported that the luxury fashion house will create boutiques to cater to its most supportive clients through private shops, separate from its 250 retail locations, which do not include beauty.

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The Range partners with Ideal World to launch livestream with shoppable content

365 Retail

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. Ideal World TV will provide studio space for The Range to install a full ‘store-in-studio’, livestreaming the retailer’s video content on popular social media platforms such as TikTok, Instagram and YouTube – as well as broadcasting on Ideal World’s own TV shopping chan

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Time For Sellers to Exit the Activity Capture Game

Forrester eCommerce

Capturing and analyzing buyer/seller interactions are the key to generating useful sales insights. Understanding what is happening across all interactions within each opportunity’s buying cycle is critical to delivering actionable insights for sellers that result in winning more deals. This has been the holy grail for sales leaders who have struggled for years to get […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How AI Voice Bots Can Revolutionize Your Customer Service

Digital Doughnut

AI Voice Bots are revolutionizing customer engagement by providing exceptional customer support for better ROI of your business. Learn how AI plays a role in customer services.

Customer 119
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Exclusive Q&A: ‘We’re Asking a Lot More From Our Supply Chains’

Retail TouchPoints

It’s the question that’s on every retailer’s — and not a few consumers’ — minds: When will global supply chains flow freely once more? Unfortunately there’s no definitive answer, nor is there likely to be one: multiple factors contribute to supply chain problems, including but definitely not limited to COVID’s persistence in China, the war in Ukraine and upcoming labor negotiations at West Coast ports.

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Dobbies’ first international sustainability project

365 Retail

Dobbies, the UK’s leading garden centre retailer, has embarked on its first international sustainability project through a collaboration with The Antigua Barbuda Horticultural Society (ABHS). To help address the growing challenges caused by the lack of rainfall, Dobbies has supported ABHS to install a 25,000 gallon sustainable water system and irrigation system at the Society’s Agave Gardens.

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Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy

Forrester eCommerce

It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.