Know Your Customer: How (and Why) to Get to Know Your Anonymous Shoppers
AUGUST 13, 2020
Sure, we all claim to be data driven and aspire to build lasting customer relationships. In reality, most marketers are falling far short. eCommerce marketers spend most of our time and effort reacting to a very small set – about 1% – of our customers, and nearly no time actively getting to know our customers. Do we really know your customers if we are engaging with this tiny slice of shoppers? Clearly, no.