Sat.Aug 08, 2020 - Fri.Aug 14, 2020

article thumbnail

Who Is Responsible For Responsible AI?

Forrester eCommerce

In 2019, we predicted that there will be three high profile AI related PR snafus in 2020. It’s only August and we’ve already seen plenty of examples of AI going wrong – the ACLU sued facial recognition provider Clearview for violating a well-known Illinois state biometric law in the US, the UK’s Home Office was […].

article thumbnail

Paid Search Strategy: 4 Tips To Drive More Customers

Groove

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search.

Customer 321
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Spy on Your Competitor’s SEO in 60 Seconds

Kissmetrics

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

SEO 363
article thumbnail

Walmart Allies With Instacart To Boost Same-Day Delivery Capacity

Retail TouchPoints

Even with 74,000 personal shoppers and its recently launched Express Delivery service, Walmart has faced challenges keeping up with demand as consumers escalate both their online ordering and their expectations for faster home delivery. To ramp up capacity for same-day delivery, Walmart has struck a deal with Instacart to pilot home delivery in Los Angeles, San Francisco and San Diego, Calif. as well as Tulsa, Okla., according to CNBC.

eCommerce 360
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Troubled Times Test Traditional Tech Titans

Forrester eCommerce

Cisco Systems stock fell over 11% today after it delivered its latest quarterly earnings yesterday. Cisco beat street estimates, but it fell based on a 9% YoY decrease in revenue and a weak outlook for coming quarters. Our research indicates a coming drought in infrastructure tech spending, so the next few quarters – likely to […].

article thumbnail

5 Tips for a Great eCommerce Returns Process

lateshipment

This is an article by Jimmy Rodriguez, COO & Co-Founder at 3dcart, a leading shopping cart software. Read on for expert tips by a Subject Matter Expert (SME). As an online store owner, you should do everything within your power to differentiate yourself from your competitors. Stock superb products, offer top-notch customer service, and couple it up with exceptional order fulfillment.

eCommerce 279

More Trending

article thumbnail

DICK’S Sporting Goods Adds Six New Discount Concept Stores

Retail TouchPoints

In June , DICK’S Sporting Goods launched its two new discount-focused store concepts — DICK’S Sporting Goods Warehouse and OVERTIME by DICK’S Sporting Goods — with the opening of five Warehouse and three OVERTIME locations. This month, the retailer will open five more Warehouse stores and one additional OVERTIME location. DICK’s also is expanding the footprint of its predominant DICK’S Sporting Goods brand with four new stores and one combination DICK’S and Golf Galaxy location

article thumbnail

Channel Reimagines Physical Events, Looking To Reopen Slowly

Forrester eCommerce

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results. In most cases, vendors didn’t get the […].

Events 486
article thumbnail

eCommerce Customer Experience: 5 Tips To Engage Customers

Groove

You walk into a brick-and-mortar store and are having trouble finding exactly what you're looking for. A retail associate walks over to you and helps guide you to the location of the products you're interested in. You thank them, browse the section, buy the items and leave. Easy. But how can eCommerce brands guide online shoppers through the buyer's journey and push them along the path to purchase?

article thumbnail

How to Choose The Right Digital Marketing Agency

Kissmetrics

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.

Marketing 319
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Excess Inventory: The Losers And Wieners

Retail TouchPoints

Top Dog is an institution in Berkeley, Calif. serving gourmet sausages on toasted French rolls to legions of Cal students and Bay Area locals for over 50 years. My friends and I were regulars back in college, so when I read of its struggles during the pandemic, I packed the kids in the car for the 45-minute drive to get a bit of comfort food and support the small business. .

eCommerce 279
article thumbnail

B2B Martech in COVID-times

Forrester eCommerce

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation about […].

B2B 451
article thumbnail

Grow Your SMS List with Text-to-Subscribe

Optimizely

Text-to-subscribe is a user-friendly way to get your shoppers to opt into SMS communications from your brand. With a well-placed CTA that lets customers know that your business is open for texting, you can make the signup process much easier for them. It’s also a good alternative, or a complementary method, to web modals that collect your website visitors’ information in a form.

Events 195
article thumbnail

317: A Methodical Way To Advertise On Facebook And Google With Ilana Wechsler

My Wife Quit Her Job

Today I have my good friend Ilana Wechsler back on the show. Ilana owns Green Arrow Digital where she runs pay per click marketing for ecommerce stores. In this episode, you’ll learn a methodical process for advertising online if you are not quite sure where to start. And even if you are an experienced advertiser, the advice from this episode will be useful.

Books 156
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Retail TouchPoints

Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year. The key is to never settle for the status quo. Shopper expectations are always evolving and your customer experience should evolve with it. Keeping up requires a certain level of agility, as agile teams can test, learn and deploy much faster to make sure they’re always raising the bar.

eCommerce 279
article thumbnail

Forrester Reviews And Scores US Mobile Banking Apps: What We Learned

Forrester eCommerce

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada. In the US, we looked at […].

Banking 354
article thumbnail

Ecommerce Website Checklist: Key Elements That Every Online Store Must Implement

Omnisend

Reading Time: 6 minutes. Creating an ecommerce website has never been easier than it is today—there are a wealth of comprehensive platforms and tools now available to simplify the process and deliver you a powerful online store. While this is convenient, all the automation, templates, and plugins can also obscure some basic fundamentals—vital aspects of a well-functioning online store that every retailer must implement.

eCommerce 158
article thumbnail

H&M Supply Chain Strategy - Successful Retail Inventory Control

TradeGecko

Fashion isn't just all about dressing up and H&M's supply chain procedures are a testament to that. Globally recognised for being a successful and expansive retail giant in terms of market and financial prosperity, H&M's.

Supplies 153
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Lucky Brand To Exit Bankruptcy With $191.6 Million Sale To SPARC

Retail TouchPoints

On August 12, the purchase of Lucky Brand to the SPARC Group LLC, the stalking horse bidder when Lucky Brand filed for Chapter 11 bankruptcy protection last month, was approved by the U.S. Bankruptcy Court for the District of Delaware. The all-assets bid included $140.1 million in cash, $51.5 million in credit from vendors and a trade receivables adjustment.

article thumbnail

Survival-Mode Digital Strategy: Focus On Pragmatic Modernization

Forrester eCommerce

Digital leaders face tough decisions on where to invest limited funds. It’s no surprise that interest in digital has skyrocketed in a post-COVID-19 world. CEOs who put off digital investments to focus on more pressing priorities may be wishing they heeded Forrester’s advice from 2013 and 2014. Some digital teams are scrambling to modernize experiences […].

article thumbnail

eCommerce Fraud 101: A Guide to the Risks Facing DTC Brands

ESW

Taking your DTC brand online opens up a world of possibilities. Increased sales, stronger customer relationships and cross-border expansion to name a few. It also comes with a unique set of challenges. While no business owner likes to think about how malicious actors or even their own customers could scam them, hiding your head in the sand doesn’t achieve anything. eCommerce fraud is part and parcel of selling online, but you don’t have to be a victim.

article thumbnail

The 3 Best Tools for Designing Ebay HTML Templates in 2020

SellBrite

eBay provides entrepreneurs of all experience levels with a way to build a successful ecommerce business. But with great opportunity comes great competition. In the case of eBay, that competition is 25 million other sellers. To convert shoppers, you must make it clear why they should buy from you. A strong brand tells shoppers “why,” but to do so on a marketplace, you have to get creative.

article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

Reimagining What’s Possible With 5G In Retail

Retail TouchPoints

The retail industry is relentlessly innovative. And in these times of global uncertainty, retailers must be responsive to change and prepared to adapt almost instantaneously in order to keep their (virtual) doors open — let alone stay relevant. With that in mind, industry leaders need to prepare for, and adapt to, shopper behaviors and preferences that have shifted as a result of this pandemic.

Retail 279
article thumbnail

The New Normal For Customer Experience: Join Our Keynote At Summit Asia Pacific

Forrester eCommerce

As the pandemic peaks and wanes, businesses rethink their customer experience strategies and engagement models throughout the entire customer lifecycle – for some the change is a radical one. The immediate urge to ensure their own health safety means that customers may temporarily sacrifice their personal comfort, but they will demand more trust and reliability from companies they choose to do business with.

article thumbnail

5 Reasons Your eCommerce Business Isn’t Growing

Algopix

You’ve spent countless hours getting your eCommerce business off the ground, but for some reason, sales have peaked or are not coming in at all. Why? While there could be a number of valid reasons why your ecommerce business isn’t growing, here are five of the most common – and the ways to fix them. 1. You Don’t Have the Right Products. The first question you should ask yourself is this: Are you selling the right product(s)?

eCommerce 139
article thumbnail

Enhance Customer Experiences With New Salsify Reviews Insights

Salsify

Product reviews are an essential aspect of product detail pages (PDPs) across retailers. But it's often challenging to monitor and respond to each review without dedicated resources.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Reaching The Most Influential Shopping Generation As We Transition To A New Normal

Retail TouchPoints

It’s no surprise that the shopping habits of Gen Z during the pandemic will predict the near future for retail. Gen Zers are currently the largest and most influential generation of shoppers in the U.S., and COVID-19 has had a serious impact. We are already seeing that 46% say they plan on saving more of their earnings over the next five years, and 63% are currently concerned about the impact of COVID-19 on their ability to make money.

article thumbnail

What US Health Insurers Can Learn From The CX Leader In The Category

Forrester eCommerce

The approach that Florida Blue is taking to CX is working - and other insurers can learn from it. Learn how Florida Blue achieved a 5.8-point improvement in this year's CX Index.

article thumbnail

Five key drivers for agile fulfilment

Retail Technology Review

As the Coronavirus creates turmoil in our daily lives, businesses are moving quickly to respond to a radical shift in consumer behaviour. A boom in online orders, likely to become a feature of the ‘new reality’, is triggering a major re-think of the fulfilment operation.

article thumbnail

5 Ways Voice Technology Can Improve The Customer Experience

Omniconvert

It’s no secret that if you want to stand out in today’s increasingly saturated and competitive digital world, you need. The post 5 Ways Voice Technology Can Improve The Customer Experience appeared first on ECOMMERCE GROWTH Blog.

article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.