SellBrite
DECEMBER 29, 2020
Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. Google is the most famous search engine, but eBay also has its own search engine named Cassini.
Forrester eCommerce
DECEMBER 30, 2020
B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.
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Kissmetrics
DECEMBER 29, 2020
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.
Groove
DECEMBER 29, 2020
Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. It's much easier to start that conversation by providing topical information that is practical for current and future customers. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. As your number of readers increases, you'll need to provide them with more reasons to come back for your content.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
DECEMBER 31, 2020
2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.
Forrester eCommerce
DECEMBER 29, 2020
Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations. If you are a practitioner in the private or public sector and you are involved in enterprise content management programs […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
DECEMBER 29, 2020
Printful vs Printify. Which print on demand company is best for you? This post will break down and compare the 2 most popular POD companies from the perspective of a real shop owner that has used both services. In order to start an online store, you first need to source products to sell. But the problem with product sourcing is that it’s impossible to predict demand.
Retail TouchPoints
DECEMBER 28, 2020
The corporate world has been forever changed by the coronavirus pandemic, leaving many to wonder what comes next. Retailers were physically shuttered during the stay-at-home period, but restrictions and requirements — on the number of people who can enter an outlet simultaneously and the face coverings they must wear — remain in place. It’s a difficult scenario that has led to one-way signs that redirect foot traffic in larger stores, as the retail world strives to help minimize contact between
Wiser
DECEMBER 29, 2020
Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can have a large impact on the brand’s ability to scale. We’ve already talked about why a growing brand might choose a third-party logistics provider.
Kissmetrics
DECEMBER 26, 2020
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Omniconvert
DECEMBER 31, 2020
Customer behavior is always involved, leaving marketers and eCommerce owners constantly on their toes when it comes to new ways. The post 7 Pro Tips How to Use Video Marketing for Customer Retention appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
DECEMBER 29, 2020
While foot traffic in many stores has slowed down due to the COVID-19 pandemic, things will be picking up. This is good news for retailers — but it may not be as good for their floors. Floors are among the dirtiest parts of any building, and it’s not always easy to keep them clean. Customers walk in and out of stores all day long, bringing dirt and germs along with them on the bottom of their shoes.
Omnisend
DECEMBER 30, 2020
Reading Time: 7 minutes. Cart abandonment can cause WooCommerce merchants plenty of headaches if not dealt with quickly. Each time a consumer abandons a cart, it’s a lost sale. When you consider seven out of ten carts are abandoned (on average), there’s lots of revenue at stake. For online store owners, recouping even a fraction of abandoned orders can drastically add to your bottom line.
Kissmetrics
DECEMBER 30, 2020
Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omniconvert
DECEMBER 28, 2020
In the previous chapter of our CVO guide, we focused on another RFM group, Platonic Friends, a segment that you. The post The Ultimate CVO Guide – RFM model: About To Dump You appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
JANUARY 1, 2021
It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. And if this was a challenge for retailers in pre-pandemic times, it has only been intensified in the current climate of COVID-19, as personal and financial strains coupled with economic uncertainties have given a greater emphasis to prices in regards to retail shoppers.
Omnisend
DECEMBER 28, 2020
Reading Time: 8 minutes. Have you ever purchased something from an online store and not received an order confirmation email? Think about how this uncertainty impacted your experience with the brand. Customers want to be kept in the loop at every stage of the buying process. This far-too-common occurrence can have a devastating impact on the quality of your customer experience—so much so that it might be enough to convince them not to order from you again.
Kissmetrics
DECEMBER 29, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But what’s the next step? Dedicated hosting gives you everything you need for your business.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Omniconvert
DECEMBER 31, 2020
The most straightforward, practical, and fast way to decipher what customers think about your business is to collect feedback directly. The post 9 Ways to Get Valuable Customer Feedback appeared first on Omniconvert Ecommerce Growth Blog.
Ecommerce Platforms
DECEMBER 30, 2020
Consumer preference for pay-over-time services like Affirm for financing their purchases quadrupled between 2018 and 2019. Affirm’s 2020 survey predicts that 54% of US consumers will pay over time for their purchases in 2021. After all, why pay upfront for a big-ticket purchase when you could repurpose that cash for more essential expenses? Even if you had to pay a small interest for the chance to split up your bill into easier-to-make monthly payments.
RetailDive
DECEMBER 30, 2020
Soltau arrived two years ago as CEO, but the retailer filed for bankruptcy this year, exiting last month with two mall landlords as its new owners.
Kissmetrics
DECEMBER 30, 2020
Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. What is an Affiliate Network?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
DECEMBER 31, 2020
When you increase site traffic, you’ll see more conversions and customer engagement. Use these strategies to drive more traffic to your WooCommerce store. The post Drive More Traffic to Your WooCommerce Store appeared first on Ecomdash.
Ecommerce Platforms
DECEMBER 29, 2020
Wix has rapidly emerged as one of the best-known and most popular tools for building a website in the modern marketplace. Not only is Wix incredibly easy to use for beginners without a lot of background knowledge, but it’s also very affordable for most budding entrepreneurs too. If you’re looking for a simple website builder with drag-and-drop functionality, Wix has got you covered.
MakeWebBetter
DECEMBER 29, 2020
Digital marketing has become a battle of wits because the level of competition is higher than ever. Selling your products or services is a challenging task. You have to reach out to your customers or make it easier for them to reach out to you or both. In all cases, you have to develop a […]. The post How to Create Buyer Personas For Your WooCommerce Store appeared first on MakeWebBetter.
Kissmetrics
DECEMBER 28, 2020
There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option. For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or another digital wallet. And, increasingly, consumers are choosing to use buy now, pay later solutions when they checkout.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
RetailDive
DECEMBER 31, 2020
From virtual services and contactless pickup to a Black Friday unlike any other, retailers were forced to adapt.
Fabric Blog
DECEMBER 31, 2020
In this episode of Coffee + Commerce, we break down Kroger's e-commerce site with Faisal Masud and Ryan Bartley. Faisal is our CEO here at Fabric and was previously the director of AmazonBasics and the CTO at Staples. Ryan is our co-founder and was previously the director of mobile at Staples and product manager at eBay.
Retail Technology Review
DECEMBER 26, 2020
By Rob van den Heuvel, CEO at Sendcloud. If there’s one thing 2020 has taught us, it is the art of adaptability. As we knock on the door of 2021, the next stage of transition is upon us.
Kissmetrics
JANUARY 1, 2021
Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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