BigCommerce
SEPTEMBER 5, 2017
50% Off The Content + Commerce Conference. Learn how online brands are growing to $10,000,000+ in annual sales through the merger of content and commerce right now. This Sept. 18-20, 2017 conference features Casper, Rue La La, RACKED, Jet.com, ZICO, Fossil and more. Use the discount code b1g1 and you’ll get 50% + an extra ticket. Learn how to make money now. .
Optimizely
SEPTEMBER 5, 2017
There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase. Amazon filed the patent way back in 1997 and it officially expires on September 11, 2017. Now, any ecommerce business can add the technology behind 1-Click checkout to their own site — without paying Amazon a cent for the privilege. With the technology up for grabs, every retailer should be celebrating and planning to use it immediately.
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Groove
SEPTEMBER 7, 2017
As buzz around the Magento 2 platform migration continues to loom over the ecommerce industry, many business owners are using the change as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.
Kissmetrics
SEPTEMBER 8, 2017
The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured with advanced conditions, date ranges, and advanced segmentation.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Steve Dennis
SEPTEMBER 6, 2017
As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ). The fact is only a handful of venture capital funded “pure-plays” have (or will ever) make money and most are now embarked on a capital intensive foray into physical retail that even Alanis Morissette would find deeply ironic.
RTP blog
SEPTEMBER 8, 2017
By Nir Polak, Exabeam. Year in and year out, retailers continue to be a top target for cyberattacks, According to the 2017 Verizon Data Breach Report , there were 326 reported data breaches in the last year alone. Online retailers are hit by the same types of attacks that other online firms receive, including: web application attacks, SQL injection, stolen customer credentials via
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
SEPTEMBER 4, 2017
Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. Wouldn’t you just love the worst of your ventures to make half a bill?
Wiser
SEPTEMBER 6, 2017
Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.
My Wife Quit Her Job
SEPTEMBER 8, 2017
How much is a customer willing to pay for a product or service? You might think that the most obvious way to find out would be to simply ask the customer. After all, your customers dictate the market price right? It may sound counter-intuitive but basing your prices strictly on customer input is probably one of the worst ways to price your products and services.
RTP blog
SEPTEMBER 7, 2017
By Glenn Taylor, Senior Editor When Walmart partnered with Google Home in August, it added competition to a voice-activated shopping market that Amazon and its Alexa service had largely dominated. While it was only a matter of time before another major retailer entered the voice-shopping mix, The Home Depot was one of the last companies I expected to make this jump so soon.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
SellBrite
SEPTEMBER 6, 2017
With 2 billion monthly site visitors , Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended.
Klaviyo
SEPTEMBER 6, 2017
First impressions are important. It’s very difficult to recover from a crappy first impression, so you’re going to want to make that initial touch point count. For ecommerce stores, a great opportunity to make a first impression is with a welcome series. Once someone signs up for your newsletter, send them a series of emails welcoming them to your product.
My Wife Quit Her Job
SEPTEMBER 6, 2017
Today, I’m thrilled to have Justin Mares on the show. He is the founder of KettleAndFire.com, a company that sells America’s first and only USDA grass-fed bone broth. I’ve been getting a lot of emails lately from readers asking for more food based business owners on the podcast. And Justin will walk us through the process of selling food online. What You’ll Learn Why Justin decided to sell bone broth.
RTP blog
SEPTEMBER 6, 2017
Retailers were quick to assist those in need in the wake of Hurricane Harvey’s devastation throughout Texas. Almost every major retailer donated money to a relief fund. Additionally, The Home Depot and Lowe’s donated products to Texas stores to help people repair damage as soon as possible, and Bass Pro Shops provided more than 80 boats to support rescue and relief operations.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
OrderDynamics
SEPTEMBER 6, 2017
‘I Got The Wrong Order!’: The Solutions Retailers Need. Ever order something online, wait patiently for the product to arrive, and realize that the product you received is not what you ordered? This weekend, that very frustration hit me! Specifically, I ordered a set of wheels for my dishwasher. The washer is a few years old, and the wheels on the bottom tray are falling off.
Bootstrapping Ecommerce
SEPTEMBER 5, 2017
Learn how to create persuasive product descriptions for your ecommerce store and use them to convert your traffic into paying customers. The post 7 Tips to Write Persuasive Product Descriptions appeared first on Bootstrapping Ecommerce.
Smile.io
SEPTEMBER 5, 2017
It feels like every other article I write refers to the idea of “customer engagement”, and when you look around the web you quickly notice I’m not the only one. Cyberspace is littered with generic advice on how to drive “omnichannel customer engagement” or squeeze more “meaningful customer engagement” out of their brand experience.
Retail Technology Review
SEPTEMBER 5, 2017
By Matthew Robertson, Co-CEO NetDespatch. In 1950 there were 600,000 retail stores in the UK, in 2012 there were 290,000, and just 220,000 are predicted to survive in 2020. Physical stores are not what necessarily attracts shoppers to make a purchase in the mobile era and pureplay retailers are looking to take advantage of the shifting structure in retail.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
OrderDynamics
SEPTEMBER 5, 2017
Webrooming | Showrooming: What Exactly Is It? A new study with over 2000 participants, by BookingBug shows that 55% of US respondents prefer in-store shopping for their retail purchases. That leaves a wide margin for other alternatives, or other options which are not exclusively in-store experiences. In fact, the research found that 57% of respondents prefer a blend of in-store and online purchasing.
ChannelAdvisor
SEPTEMBER 8, 2017
Several significant developments in the realm of voice search and digital assistants have occurred since we started this series , providing more proof that this space is moving quickly. Although we’ve known advancements would move rapidly, we have been a bit surprised at the pace. In this post, we outline some of these recent developments from the perspective of an e-commerce brand or retailer.
Smile.io
SEPTEMBER 7, 2017
Not too long ago, reward programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have changed the face of commerce and as a result rewards programs have had to change with it. Today, a brand’s rewards program can choose from (or combine) a number of different reward systems like points, punch cards, VIP tiers, and referrals.
Retail Technology Review
SEPTEMBER 5, 2017
Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
A Better Lemonade Stand
SEPTEMBER 5, 2017
A Better Lemonade Stand's Logo Maker & Branding Shop uses sophisticated learning tools to arrange graphics, typography and color schemes into a unique logo that fits your brand. The post Announcing: The Logo Maker & Branding Shop appeared first on A Better Lemonade Stand.
ecomdash
SEPTEMBER 7, 2017
Amazon PPC is a very useful tool for sellers looking to increase their sales on Amazon. These tips will improve and optimize your Amazon PPC. Read more. The post Amazon PPC: 3 Tips for Improving Ad Performance appeared first on ecomdash.
eCommerce Training Academy
SEPTEMBER 8, 2017
It’s the Halloween Shop. Trick or treat yourself. Early Bird Halloween Sale. BOO! 60% off Halloween styles. Happy Halloween! Get A Spooktacular Deal! No tricks! Get $25 off today only. We’re Almost Out of Treats on Halloween. Happy Halloween! – Keep The Party Going! Final Hours. The Halloween Sale Ends Midnight! Big Deals: No Tricks, All Treats!
TradeGecko
SEPTEMBER 8, 2017
Regardless of whether you’re a brand owner, wholesaler, or distributor keeping track of your products across the supply chain is important, so you can trace all your products in the event of a recall. Learn how batch and expiry tracking can help you manage and keep track of product movements and help you grow your business in this FREE eBook.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Wiser
SEPTEMBER 8, 2017
The following is a guest post from David Howell, director of brand protection for the online seller enforcement group at Vorys , Sater , Seymour and Pease LLP. . . Manufacturers attempting to control distribution, including through online channels, know they must actively monitor third-party websites and marketplaces. . By keeping tabs on these channels, they can identify possible instances of the unauthorized sale of their products.
Omniconvert
SEPTEMBER 7, 2017
In almost every e-ecommerce business the main focus is on the macro conversions that bring instant sales. Yet, there is another type of conversions with a high impact in time over your online business: micro conversions. One type of micro conversion is represented by the collected leads on your website. Qualified leads are incredibly useful […].
Bronto
SEPTEMBER 5, 2017
If you’re not nudging shoppers back to your site, you’re leaving potential revenue on the table. Here’s our four-step program for a successful game plan. The post Browse Recovery Is a Home Run for Retailers appeared first on Bronto Blog.
ecomdash
SEPTEMBER 5, 2017
Packaging is the perfect vessel for carrying your brand message to customers. Incorporate your brand message into your packaging design with these 5 tips. Read more. The post 5 Ways to Incorporate Your Brand Message into Your Packaging Design appeared first on ecomdash.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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