Omnisend

DECEMBER 7, 2021

Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down. However, post-holiday sales offer a great opportunity to keep the good times rolling. With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your bran

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Gifts Shipping Costs Recommendation Customer Retention 158

BigCommerce

DECEMBER 8, 2021

Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…

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Fabric Blog

DECEMBER 6, 2021

Order Tracking Software Definition. Order tracking software plays an instrumental role in the order management process flow as it helps retailers monitor inventories efficiently and inform customers of the status of their orders.

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Forrester eCommerce

DECEMBER 10, 2021

2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve highlighted that research below. B2B Buying Is Changing, And Sales Needs To Quickly Adapt Many changes in B2B selling are a result of shifts in […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

DECEMBER 10, 2021

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.

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Retail TouchPoints

DECEMBER 10, 2021

The pandemic has been a challenging time for shopping centers, and even as vaccination rates climb and shoppers return to old habits, retailers are finding that many of their shopping preferences have permanently shifted. As the new year approaches, retailers need to think about what their expansion plans will look like and how their stores can best serve customers.

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Shipping Costs Travel Omnichannel Leisure 328

Forrester eCommerce

DECEMBER 7, 2021

Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to summarize, building applications to use multiple clouds is hard. There can be massive inefficiencies, complexities, and redundant tasks in managing multiple versions […].

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Kissmetrics

DECEMBER 8, 2021

Ever wondered how content goes viral ? You’re not alone. In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either.

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Retail TouchPoints

DECEMBER 6, 2021

Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance of each of the three main national carriers — FedEx, UPS and USPS — has steadily declined due to structural issues, including poor earnings, wage pressures and constrained labor. If you are a retailer stuck in a single-carrier relationship, it’s time to open it up, especially with holiday shopping underway.

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Shipping Costs eCommerce Retail Shipping 325

BigCommerce

DECEMBER 9, 2021

Did you know that 89% of people in the US shopped at a Walmart store last year?

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BigCommerce 328

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

DECEMBER 10, 2021

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.

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Kissmetrics

DECEMBER 8, 2021

Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.

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Retail TouchPoints

DECEMBER 8, 2021

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its brick-and-mortar foot traffic and sales. Party City began using AI-powered copywriting platform Phrasee to increase the engagement and open rates of its customer email campaigns earlier in 2021. The COVID-19 pandemic had created a greater need to connect with customers online, particularly since more than 80% of Party City’s sales come from in-store shop

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Groove

DECEMBER 10, 2021

So, your eCommerce store runs on BigCommerce , a SaaS eCommerce platform used by over 60,000 merchants and 2,000+ mid-market businesses. First of all, great choice! In our 14+ years as a full-service eCommerce agency, Groove Commerce has been an advocate for BigCommerce. We’ve found the platform to be ideal for growing brands looking to consolidate technical resources with SaaS.

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BigCommerce eCommerce Merchant Services Gifts 195

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

DECEMBER 9, 2021

Pictured to the left is the entrance to Forrester’s US headquarters in Cambridge, MA. The building can hold over 600 employees, but there have not been more than 150 people there on any given day in over 21 months. As a company, we are lucky — while 40% of jobs in the US require employees […].

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Kissmetrics

DECEMBER 8, 2021

FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.

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Customer SEO White Paper Information 278

Retail TouchPoints

DECEMBER 6, 2021

Kohl’s has become the latest retailer to attract the attention of an activist investor seeking the separation of its digital and brick-and-mortar businesses. Engine Capital, which owns an approximately 1% stake in Kohl’s, believes the standalone ecommerce business could be “conservatively valued at $12.4 billion or more.” In comparison, Kohl’s total operation is currently valued at about $7.3 billion.

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Groove

DECEMBER 6, 2021

Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can h

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Information Mobile Marketing BigCommerce 195

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

DECEMBER 6, 2021

Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we define and describe the vendor segments and then classify each of the 36 vendors into the appropriate segment based on functionality. We also provide information on key industries the vendors support and any reference customers they […].

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Reference Marketing Information Customer 322

Kissmetrics

DECEMBER 9, 2021

As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.

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Retail TouchPoints

DECEMBER 9, 2021

Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping public. Impacted by everything from container shortages to port congestion to loss of labor and COVID-related shutdowns, supply chains everywhere are facing disruptions exacerbated by the bullwhip effect: the amplified response to atypical demand that creates ripples throughout the chain.

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Supplies Fulfillment Shipping Costs Multi-channel 303

BigCommerce

DECEMBER 10, 2021

People depend on social platforms to connect with friends, watch videos, make online purchases, and more.

Social Media 363

Social Media eCommerce 363

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

DECEMBER 10, 2021

Confused by data mesh? You’re not alone. While the domain-centric and data-governance-by-design principles feel simple and intuitive, the big question is, “How do you execute on data mesh?” OK, breathe. Data mesh principles are not new. Organizations already model data, stand up data warehouses, master their data, and ensure data quality. Data governance artifacts to […].

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Kissmetrics

DECEMBER 8, 2021

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this search engine. Just because you’ve optimized for Google doesn’t mean you’re fully optimized for Yandex.

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Retail TouchPoints

DECEMBER 6, 2021

New York City has become a testing ground for ultra-fast grocery delivery, with orders delivered in 15 minutes or less. In the last year, startups such as Jokr , Gorillas and GoPuff have left legacy delivery services like Uber Eats and Instacart scrambling to keep up in the speed wars. Now, Instacart is reportedly planning a p i lot of 15-minute grocery deliveries, and DoorDash just announced that it is introducing a speed delivery service in NYC beginning with its convenience store network Dash

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Merchant Services Small Business Retail Information Consumer 298

My Wife Quit Her Job

DECEMBER 8, 2021

Today I have a very special guest, Kathleen Booth. Kathleen is the VP of Marketing over at Clean.io, a company that helps ecommerce companies protect their revenue and brand. In this episode, we discuss a problem that has plagued ecommerce entrepreneurs for a very long time. In fact, thousands of online store owners face this problem everyday, and with the help of Kathleen, we can finally fight back.

Books 156

Books eCommerce Marketing Other 156

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

DECEMBER 8, 2021

What comes up in conversations on endpoint detection and response (EDR) lately? A slightly different *DR. It’s impossible to deny that extended detection and response (XDR) has taken hold of the security market as the successor to EDR. In the debut Forrester report on XDR, we even described EDR as “dead” — but perhaps a better phrase […].

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Kissmetrics

DECEMBER 9, 2021

Twitter’s “toxicity” is a sore spot for many users and brands. Could its newest potential feature be a way to help the platform become a more positive place for everyone? Yes and no: Downvotes can alert the algorithm to spam, but trolls can abuse it to squash useful information. That’s only the tip of the iceberg. Here’s what downvotes on Twitter could mean for digital marketers and how you can prepare.

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Retail TouchPoints

DECEMBER 7, 2021

Australia-based tech platform Marketplacer , which helps brands, retailers and other businesses create their own online marketplaces, has received $38 million in fresh funding to build out its product suite, grow its partner program and continue its expansion in the U.S. With this new funding, Marketplacer has raised more than $85 million to date and now has more than 100 marketplaces on its platform globally, including major Australian supermarket chain Woolworths , lifestyle brand SurfStitch a

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My Wife Quit Her Job

DECEMBER 6, 2021

If you are looking to build an Amazon business that is highly scalable and profitable, then selling Amazon wholesale products might be a good fit. Because you are selling well established, brand name products, you can make money on Amazon without doing much marketing. This guide will help you learn how to start selling wholesale products on Amazon and how to find wholesale suppliers to source your products.

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eCommerce Marketing 156

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail