Sat.May 13, 2017 - Fri.May 19, 2017

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Driving Repeat Purchases With a Post-Purchase Thank You

Optimizely

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second p

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Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

RTP blog

By Amitaabh Malhotra, Omnyway Millennials are a retail force to be reckoned with. This generation, representing 25% of the population, spends $600 billion a year, and its annual spending will grow to $1.4 trillion by 2020. To survive, retailers have to engage with Millennial shoppers, but many have struggled to do so. Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017.

Mobile 150
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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.

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The 2017 Guide to Ecommerce Keyword Research

A Better Lemonade Stand

This guide will walk you through ecommerce keyword research step-by-step. With the right keywords you'll attract the right customers to your online store. The post The 2017 Guide to Ecommerce Keyword Research appeared first on A Better Lemonade Stand.

eCommerce 134
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Increase Your Web Push Opt-In Rate

Optimizely

Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive. Because of web push’s unique benefits, many marketers will prompt new customers to opt-in as soon as they visit their brand’s website for the first time.

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RTP Editors Share Their Top #RIC17 Takeaways

RTP blog

The 2017 Retail Innovation Conference , held May 9-10 at the Apella in New York City, brought together many leading retail thought leaders and executives, who shared insights into how they’re driving change through advancements in the customer experience, digital transformation or innovative technology implementation s. During the conference, 24 leading industry executives received Retail Innovator Awards for their efforts to embrace positive disruption.

eCommerce 150

More Trending

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Interactive Content Spotlight: Lululemon, Tarte, Pottery Barn + More

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Lululemon – This is Yoga What it is: A multimedia editorial experience Why we love it: Lululemon’s experience uses embedded video to tell a rich brand story. Featuring three brand.

eCommerce 100
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Choreographed User Experiences

Rishi Rawat

We all know how important user experiences are. But what about choreographed user experiences? They’re even more important. Let me explain … Imagine you’re an author who has written an excellent mystery novel with 12 chapters. Would you let your readers read the chapters in any order they please (chapter 8 followed by chapter 2)? Or would you demand that they read starting in sequence, from chapter 1?

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Jet.com Exec Shares 5 Tips To Survive And Thrive

RTP blog

By Glenn Taylor, Senior Editor Although only 2% of household goods are bought online and 8% of all goods are bought online, shoppers continue to find more reasons to skip their trip to the store and shop on their favorite e-Commerce site. In a presentation during the 2017 Retail Innovation Conference, Josh Wais, Emerging Technology and Strategy Lead at Jet.com, shared five key takeaways he felt retailers must follow if they want to survive and thrive in the midst of these constantly shifting con

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The definitive guide to email marketing segmentation

Klaviyo

In our recent ecommerce industry benchmark report , we shared our findings from analyzing a thousand companies and the results from over a billion emails. One of the key takeaways: segmentation is the name of the game. Sending tailored messages to targeted segments — instead of sending one-size-fits-all messages to all of your subscribers — is a recipe for success.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Augmented reality – what’s the ROI?

Retail Technology Review

By Richard Corps, MD and co-founder of Ads Reality. Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.

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Retailers picked a really bad time to be so boring

Steve Dennis

Perhaps you’ve noticed that things are pretty tough across the retail industry these days? Competition has never been more fierce. Average unit retail prices are getting compressed, putting ever greater downward pressure on margins. Retailers and developers that overbuilt for years are at long last facing a reckoning. Radical transparency and ease of anytime, anywhere, anyway shopping are hammering those that have failed to innovate and differentiate.

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Make Your Marketing Move: The Power of Interactive Content

Bronto

There are so many new technologies to make shopping more fun and interactive. See how to use them to engage customers and make your messages come alive. The post Make Your Marketing Move: The Power of Interactive Content appeared first on Bronto Blog.

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Making the most out of your Memorial Day email campaign

Klaviyo

It’s here ladies and gentlemen— it’s finally summer! Break out the grills, white pants, and cornhole boards. But before you start making a beeline for the beach, here’s all you ecommerce marketers need to remember to get your Memorial Day campaigns setup. Believe it or not, Memorial Day email campaigns are more successful at engaging audiences than any other holiday-related campaigns.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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If you want to grow your business join the International Ecommerce Day

Omniconvert

The ecommerce industry is the only one with a two digit growth year over a year and it’s estimated it will reach $4 billion in sales by 2020. (source) With such growth, comes increased competition. So there is a growing need for talented and passionate marketers that can bridge the gap between what the consumers […]. The post If you want to grow your business join the International Ecommerce Day appeared first on Conversion Rate Optimization (CRO) Blog.

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Macy’s: After Big Earnings Whiff, Here’s What It Needs To Do

Steve Dennis

Last week Macy’s missed its revenue and earnings forecast for the first quarter, sending its shares tumbling. While the talk of a retail apocalypse is just so much hype, the intense waves of digital disruption and shifting consumer preferences assure that the future of retail–and the impact on many large and lumbering players like Macy’s–will not be evenly distributed.

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Get Customers Talking! An Introduction to Word of Mouth Marketing

ecomdash

Word of mouth marketing has several benefits over more traditional forms of marketing. How can you get in on the action? We've got the answers. Read more. The post Get Customers Talking! An Introduction to Word of Mouth Marketing appeared first on ecomdash.

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Controlled and consistent label and barcode printing for retail and e-commerce

Retail Technology Review

ScriptX, from UK company MeadCo, provides controlled, consistent and efficient printing from Internet Explorer.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Overcoming 5 top challenges of international expansion

TradeGecko

As you make your first steps into international trading there are a lot of variables to consider. You’ll need to know what sort of company are you, who are your customers, how quickly are you planning to expand, how much time and money are you willing to invest, and – perhaps most importantly – which country or countries do you hope to expand into?

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Set Your Brand Apart: How Tommy John and Juice Beauty Carved Their Niches

Bronto

See how these two brands identified their sweet spot and then dug deep to differentiate themselves from the competition. The post Set Your Brand Apart: How Tommy John and Juice Beauty Carved Their Niches appeared first on Bronto Blog.

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How Utilizing the Cloud Can Help Improve Product Sourcing

ecomdash

Product sourcing is a problem all online sellers have to face. Do you know how using the cloud can help make product sourcing faster and easier? Read more. The post How Utilizing the Cloud Can Help Improve Product Sourcing appeared first on ecomdash.

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Nielsen: eCommerce Is Fueling U.S. Retail Growth And Omni-Shopper Opportunities

Profitero

Knowing where consumers are shopping—whether it be in-store, out-of-home or online—is key to devising a comprehensive retail strategy to succeed in today’s increasingly digital marketplace. But what’s even more important is understanding which categories are driving growth, online impulse shopping trends and how generations shop differently online. In aggregate, eCommerce represents a small, but growing portion of fast-moving consumer goods (FMCG) sales in the U.S.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How to expand your business internationally

TradeGecko

Expansion is a sign of success in any industry. However, as your business expands, you will find that it comes with its own unique set of challenges. Moving from a national business to an international business is a particularly difficult step, yet the rewards can be just as significant. These challenges and rewards are equally enhanced when considering expansion from the APAC region.

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Improve your ROI with a better product content process

Salsify

No matter what you sell, your profit margins are impacted by the number of products shoppers return. According to the National Retail Federation (NRF), in 2015 Americans returned $260 billion in merchandise - 10% of that year's total retail sales. The average return rate for products bought online is 30 percent - in part due to the quality of the digital product content representing these brands.

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International Ecommerce Day – 23 May 2017

Omniconvert

The ecommerce industry is the only one with a two digit growth year over a year and it’s estimated it will reach $4 billion in sales by 2020. (source) With such growth, comes increased competition. So there is a growing need for talented and passionate marketers that can bridge the gap between what the consumers. The post International Ecommerce Day – 23 May 2017 appeared first on Conversion Rate Optimization (CRO) Blog - Omniconvert.

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How to Champion Your Digital Strategy: 5 Tips to eCommerce Success

Profitero

One of the biggest challenges facing digital brand managers is making strategic eCommerce decisions. When coming up with a digital strategy, how many internal resources should be allocated? Which online retailers should be prioritized? What role does content play? How do you make sense of retailer analytics? . Profitero’s SVP Strategy & Insights Keith Anderson offers guidance on how to build a digital strategy that everyone in your organization will support.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Google PLA Expansion Continues, Now on the Display Network

ChannelAdvisor

It’s official: Google Shopping is increasing its online footprint by extending to the Display Network. It’s no secret that Google Shopping has been the primary force of growth for Google Advertising over the last three years, which is why it makes sense that they’re focusing their efforts to strengthen the program. Select AdWords users are able to join the Google Display Network as part of the pilot program.

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Webinar: Improve Your Mobile Checkout Conversions

Blue Acorn

Earlier this year, Google drew a line in the sand, officially marking 2017 as the year of mobile first. Between indexes focusing on mobile experiences and mobile traffic accounting for more than half of all users on average, some brands are adapting to this change; however, many still lag behind. Now’s the time for retailers to focus on mobile strategy, more specifically, how they can ensure a seamless flow through the buying journey.

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55 Summer Sale Email Subject Lines for eCommerce

eCommerce Training Academy

If you’re among the lucky ones, you might be enjoying 4 seasons during a year. A couple of weeks ago, I had shared some ideas for spring sale names as well as spring subject lines for your email marketing campaigns. It’s now time to prepare for summer. Online retailers have many options when it comes to launching summer promotions. It’s a great time to announce new arrivals, showcase summer collections as well as help people enjoy the hot season by offering them last minute

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Five Ways To Boost eCommerce Success In The Era Of Mobile-First Paid Search

Kibo

Mobile paid search was once considered a bargain buy. Now that the majority […]. The post Five Ways To Boost eCommerce Success In The Era Of Mobile-First Paid Search appeared first on The Omni Channel.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.