Driving Repeat Purchases With a Post-Purchase Thank You
Optimizely
MAY 19, 2017
Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second p
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