Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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Holiday Shopping 2022: How AI-Powered Guided Selling Creates Bespoke Customer Experiences

Retail TouchPoints

With the holiday season on the horizon, brands are looking to gain an advantage over industry competition. Considering many customers will be buying some, if not all, of their holiday gifts online, identifying ways to capitalize on increased ecommerce demand can make or break an organization’s holiday profit potential. As the state of retail technology advances, companies are learning how to leverage artificial intelligence (AI) and machine learning (ML) tools to provide more bespoke shopping ex

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

eCommerce 249
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Do Minimalist Website Designs Help or Hurt Your SEO?

Kissmetrics

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? It’s not uncommon to feel like you have to prioritize one over the other. When it comes to minimalist website design, that feeling becomes more pronounced. After all, search engine optimization requires ample content for optimization.

SEO 149
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What’s your retail strategy for mobile shoppers?

iVend

Online shopping is here to stay – over half (56%) of US shoppers prefer online , and quarter of the entire global population has made at least one purchase online. A mobile retail strategy is critical to the success of retailers. The biggest reason is convenience – and when you’re shopping online, there’s nothing more convenient than a tablet or smartphone.

Retail 86
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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How retailers are connecting the metaverse to the real world and revenue

RetailDive

Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?

Retail 136
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431: The Dark Side Of Entrepreneurship And How To Build A Business You Love With Jadah Sellner

My Wife Quit Her Job

Today I have my friend Jadah Sellner back on the podcast. The last time I had Jadah on the show, she and I discussed how she created Simple Green Smoothies with her partner Jen Hansard. But since then, Jadah has exited that company and is now on a mission to help others build sustainable small businesses without burning out. In this episode, you’ll learn how to build a business you love.

Books 251

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The Best Turnkey Ecommerce Website Providers

Ecommerce Platforms

Let's be honest – ecommerce is the online money-making opportunity of the decade. ecommerce sales reached $5.2 trillion in 2021, and it's set to hit $8.1 trillion in the next few years. . But, many are reluctant to open an online store because they think it's too complicated or expensive. But the truth is, it's not necessarily as hard as you might think.

eCommerce 197
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How to Increase E-commerce Conversion Rates Through Video Marketing

lateshipment

Not getting enough conversions despite getting more visitors? It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop. Ready to get started? Here are ways you can use videos in your existing practices and maximize conversions as a result.

eCommerce 130
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Shopify Vs. WordPress: Which Is Better For Your Online Store?

My Wife Quit Her Job

As ecommerce platforms, Shopify and WordPress are both solid choices, but each one appeals to a different type of user. Don't invest time and money setting up your online store only to discover that your sales platform isn't working how you need it to. This Shopify vs. WordPress comparison will help you choose the best platform. The post Shopify Vs.

Shopify 224
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The NVIDIA/Microsoft AI Supercomputer Cloud Is A No-brainer

Forrester eCommerce

This week NVIDIA announced a multi-year collaboration with Microsoft to build a cloud-based artificial intelligence (AI) supercomputer. With this partnership, Microsoft Azure will be the first public cloud to leverage NVIDIA’s full AI stack – chips, networking, and software. More specifically, the supercomputer will be powered through a combination of Microsoft Azure’s scalable ND- and […].

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Joe Cicman - Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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Game Localization Success Story: Quadrupled Sales in South Korea?

FastSpring

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. I spoke to Richard Grisham , past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020. Stream our conversation below for insights into: How to successfully roll out a localized version of a game Running “microcampaigns” for better ROI on your g

Games 142
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Blondery – a Cloud Kitchen That Went from Home Baking to a DTC Empire in a Week

lateshipment

Auzerais went from baking for friends to building a DTC bakery empire in a week. Yes, you read that right. This exponential growth has been documented by multiple publications. Currently, Blondery ships over 75,000 shipments per week nationwide. So how did this huge success happen, and how does Auzerais handle it all? We sat with her in a conversation to learn about her brand – Blondery. .

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Customer Stickiness and its connection to Customer Loyalty

Omniconvert

Read on and discover what Customer Stickiness means, its importance, and how it relates to sustainably growing your business. The post Customer Stickiness and its connection to Customer Loyalty appeared first on Omniconvert Ecommerce Growth Blog.

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Data Sovereignty Battles Continue To Dominate The European Public Cloud Market

Forrester eCommerce

The battle between hyperscalers and European cloud providers to conquer the European public cloud market is getting more contentious over the issue of data sovereignty. It now involves new actors, new concerns, and new weapons. Here a few of the main facts that will most probably influence the European cloud scenario moving forward. Growing Complexity […].

Marketing 195
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Retail TouchPoints

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. With more than 500 items at launch — including products from Cartier , Gucci , Adidas , New Era and Rolex — TRYO wants to “revolutionize how people shop online” by making AR try-on experiences more easily accessible to both shoppers and brands.

Consumer 132
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5 Ways to Ensure Great Post-purchase Customer Support

lateshipment

Exceptional customer support is not an option but a necessity. Especially if you’re part of an e-commerce business, there can be no second thoughts when it comes to a great customer support service, as it plays a huge role in positive customer experiences (CX), which then further leads to repeat purchases. However, high o rder volumes, i ncreased customer support requests, etc, can be a burden in your commitment to provide a quality support service.

Customer 130
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Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

RetailDive

The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.

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Unlock Loyalty Throughout The Customer Lifecycle

Forrester eCommerce

Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

Customer 195
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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From Israeli Kibbutz to SoHo: Naot Footwear’s New Flagship to Serve as Brand Showcase

Retail TouchPoints

The streets of New York City’s SoHo are a far cry from the fields of Northern Israel. And yet with the opening of its new flagship store on Broadway, Naot Footwear is marking the latest milestone in an 80 -year journey that began on a kibbutz in Upper Galilee (good thing Naot shoes are famed for their comfort). “Opening a flagship store in New York City has been a dream of ours for many years,” said Steve Lax, who began as Naot’s U.S. distributor in the ‘90s and eventually bought the brand with

Retail 126
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5 Tactics to Make Your Small Business Festive Ready

lateshipment

The festive season is always a golden time for eCommerce store owners – online holiday spending broke records in 2021 and is poised to go even higher in 2022. Shoppers are in a spending mood. They have long lists of items they wish to buy, and your store should welcome them stocked! With their tastes and preferences more nuanced than ever, you should offer the shopping experience they desire and deserve.

eCommerce 130
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How To Beat the Competition in DTC Ecommerce [Download] | Salsify

Salsify

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers.

Download 115
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How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies

Forrester eCommerce

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed. The phrases “do more with less,” “maximize efficiency and effectiveness,” and […].

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Retail's Next Frontier: Exploring and Proving the Value of A

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Many retailers are turning to AI to help boost productivity while keeping costs in check.

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Boost Revenue With Upsells and Cross-Sells

Wiser

Picture this: you want to brush up on your ping pong skills and decide it’s time to reinvest in a new pair of paddles to get the ball rolling. So, you turn to online shopping. You find the paddles you want, a pack of balls, and you’re about ready to check out. Then, suddenly, you see a recommendation: a book to help you improve your ping pong game. You sure could use it, it’s been a while since you’ve played and you’re a little rusty.

Retail 104
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5 tech revolutions that haven’t happened (at least not yet)

RetailDive

Why isn’t the sky darkened by drones yet? Why do cash registers still exist? Will the robots take all sales floor jobs? We consider the answers to these and more.

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Marketing Operations: Hot Topics from B2B Summit EMEA

Forrester eCommerce

One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research. Here’s a summary of the hot topics discussed during this year’s marketing […].

B2B 195
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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.

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A year of Apple’s Mail Privacy Protection

Liveintent

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. By eliminating the ability for marketers and publishers to use pixels to collect information like open rates, though, MPP threatened to turn email marketing on its head.

Gifts 107
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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. Retailers have to be increasingly savvy at luring consumers to brick-and-mortar locations, finding creative ways to offer experiences that can’t be replicated in the digital environment.

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The 23 best Thanksgiving email subject lines

Omnisend

Reading Time: 7 minutes. Thanksgiving, along with Cyber Monday, Black Friday, Cyber Saturday, and Cyber Sunday (Cyber 5), is the time when online sales get a quick boost. According to Adobe Digital Insights, consumers are expected to spend close to $210 billion this season on holiday shopping. No wonder then that every year, businesses seek to leverage the holiday shopping trends, while consumers look forward to seeing what offers and deals companies come up with.

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Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue

Forrester eCommerce

Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.

Marketing 195
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an