Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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Holiday Shopping 2022: How AI-Powered Guided Selling Creates Bespoke Customer Experiences

Retail TouchPoints

With the holiday season on the horizon, brands are looking to gain an advantage over industry competition. Considering many customers will be buying some, if not all, of their holiday gifts online, identifying ways to capitalize on increased ecommerce demand can make or break an organization’s holiday profit potential. As the state of retail technology advances, companies are learning how to leverage artificial intelligence (AI) and machine learning (ML) tools to provide more bespoke shopping ex

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

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Do Minimalist Website Designs Help or Hurt Your SEO?

Kissmetrics

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? It’s not uncommon to feel like you have to prioritize one over the other. When it comes to minimalist website design, that feeling becomes more pronounced. After all, search engine optimization requires ample content for optimization.

SEO 149
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What’s your retail strategy for mobile shoppers?

iVend

Online shopping is here to stay – over half (56%) of US shoppers prefer online , and quarter of the entire global population has made at least one purchase online. A mobile retail strategy is critical to the success of retailers. The biggest reason is convenience – and when you’re shopping online, there’s nothing more convenient than a tablet or smartphone.

Mobile 97
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How retailers are connecting the metaverse to the real world and revenue

RetailDive

Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?

Retail 136
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New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Retail TouchPoints

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. With more than 500 items at launch — including products from Cartier , Gucci , Adidas , New Era and Rolex — TRYO wants to “revolutionize how people shop online” by making AR try-on experiences more easily accessible to both shoppers and brands.

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Predictions 2023: Organizations That Maintain Trust Will Thrive

Forrester eCommerce

Amid geopolitical instability and economic turbulence, organizations will need to earn consumer trust to thrive. Read our predictions to help strengthen your firm’s trust strategy.

Consumer 195
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The Best Turnkey Ecommerce Website Providers

Ecommerce Platforms

Let's be honest – ecommerce is the online money-making opportunity of the decade. ecommerce sales reached $5.2 trillion in 2021, and it's set to hit $8.1 trillion in the next few years. . But, many are reluctant to open an online store because they think it's too complicated or expensive. But the truth is, it's not necessarily as hard as you might think.

eCommerce 197
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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Many retailers are turning to AI to help boost productivity while keeping costs in check.

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Shopify Vs. WordPress: Which Is Better For Your Online Store?

My Wife Quit Her Job

As ecommerce platforms, Shopify and WordPress are both solid choices, but each one appeals to a different type of user. Don't invest time and money setting up your online store only to discover that your sales platform isn't working how you need it to. This Shopify vs. WordPress comparison will help you choose the best platform. The post Shopify Vs.

Shopify 219
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The NVIDIA/Microsoft AI Supercomputer Cloud Is A No-brainer

Forrester eCommerce

This week NVIDIA announced a multi-year collaboration with Microsoft to build a cloud-based artificial intelligence (AI) supercomputer. With this partnership, Microsoft Azure will be the first public cloud to leverage NVIDIA’s full AI stack – chips, networking, and software. More specifically, the supercomputer will be powered through a combination of Microsoft Azure’s scalable ND- and […].

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How to Increase E-commerce Conversion Rates Through Video Marketing

lateshipment

Not getting enough conversions despite getting more visitors? It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop. Ready to get started? Here are ways you can use videos in your existing practices and maximize conversions as a result.

eCommerce 130
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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. Retailers have to be increasingly savvy at luring consumers to brick-and-mortar locations, finding creative ways to offer experiences that can’t be replicated in the digital environment.

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Boost Revenue With Upsells and Cross-Sells

Wiser

Picture this: you want to brush up on your ping pong skills and decide it’s time to reinvest in a new pair of paddles to get the ball rolling. So, you turn to online shopping. You find the paddles you want, a pack of balls, and you’re about ready to check out. Then, suddenly, you see a recommendation: a book to help you improve your ping pong game. You sure could use it, it’s been a while since you’ve played and you’re a little rusty.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Data Sovereignty Battles Continue To Dominate The European Public Cloud Market

Forrester eCommerce

The battle between hyperscalers and European cloud providers to conquer the European public cloud market is getting more contentious over the issue of data sovereignty. It now involves new actors, new concerns, and new weapons. Here a few of the main facts that will most probably influence the European cloud scenario moving forward. Growing Complexity […].

Marketing 195
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5 Ways to Ensure Great Post-purchase Customer Support

lateshipment

Exceptional customer support is not an option but a necessity. Especially if you’re part of an e-commerce business, there can be no second thoughts when it comes to a great customer support service, as it plays a huge role in positive customer experiences (CX), which then further leads to repeat purchases. However, high o rder volumes, i ncreased customer support requests, etc, can be a burden in your commitment to provide a quality support service.

Customer 130
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Rite Aid in Delivery Deal with Grubhub; Uber Partnership Supports Delivery from 17,000 Neighborhood Stores

Retail TouchPoints

Deliveries from more than 2,000 Rite Aid stores in 16 states will be powered by the Grubhub Marketplace , making thousands of the retailer’s OTC, wellness products and snacks more accessible to consumers. Rite Aid items are now available on the Grubhub+ membership program, which offers no-fee deliveries on orders of $12 or more. Additionally, National Retail Solutions (NRS) , which provides point-of-sale and other store management solutions for more than 17,000 bodegas and neighborhood convenien

POS 266
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Customer Stickiness and its connection to Customer Loyalty

Omniconvert

Read on and discover what Customer Stickiness means, its importance, and how it relates to sustainably growing your business. The post Customer Stickiness and its connection to Customer Loyalty appeared first on Omniconvert Ecommerce Growth Blog.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Unlock Loyalty Throughout The Customer Lifecycle

Forrester eCommerce

Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

Customer 195
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5 Tactics to Make Your Small Business Festive Ready

lateshipment

The festive season is always a golden time for eCommerce store owners – online holiday spending broke records in 2021 and is poised to go even higher in 2022. Shoppers are in a spending mood. They have long lists of items they wish to buy, and your store should welcome them stocked! With their tastes and preferences more nuanced than ever, you should offer the shopping experience they desire and deserve.

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Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy

Retail TouchPoints

The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended family, they are returning to some old spending behaviors. But with new dynamics — such as new digital channels, inevitable delivery delays and the rise of purpose-driven buying — come new opportunities for brands and retailers to reach parents and family members buying for baby.

Gifts 262
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How To Beat the Competition in DTC Ecommerce [Download] | Salsify

Salsify

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers.

Download 147
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies

Forrester eCommerce

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed. The phrases “do more with less,” “maximize efficiency and effectiveness,” and […].

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Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

RetailDive

The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.

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Francesca’s Appoints New CFO as it Builds Out Executive Team

Retail TouchPoints

Francesca’s has named Teresa Baker as its new EVP and CFO. Baker brings more than 20 years of brick-and-mortar and ecommerce experience to the role, including supporting multiple startups and private equity-backed companies both internationally and in the U.S. Baker most recently served as CFO for Hollar , an online dollar store. She also has served as CFO for Carbon38 , a women’s activewear brand, and CFO and COO at Colorado Group , an Australian retailer with more than 450 retail s

eCommerce 260
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Game Localization Success Story: Quadrupled Sales in South Korea?

FastSpring

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. I spoke to Richard Grisham , past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020. Stream our conversation below for insights into: How to successfully roll out a localized version of a game Running “microcampaigns” for better ROI on your g

Games 98
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Marketing Operations: Hot Topics from B2B Summit EMEA

Forrester eCommerce

One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research. Here’s a summary of the hot topics discussed during this year’s marketing […].

B2B 195
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5 tech revolutions that haven’t happened (at least not yet)

RetailDive

Why isn’t the sky darkened by drones yet? Why do cash registers still exist? Will the robots take all sales floor jobs? We consider the answers to these and more.

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Amazon Debuts Next-Generation Drone Design and Fulfillment Robot

Retail TouchPoints

Last week at the inaugural Delivering the Future event, Amazon welcomed the outside world to its new robotics manufacturing facility, BOS27, in Westborough, Mass. But the 350,000-square-foot facility — which opened in October 2021 and brings together research and development labs — was only part of the draw. Amazon unveiled a number of new technical innovations set to be deployed across its operations, including a lighter, more durable drone for deliveries and a new robotic system than can handl

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The 23 best Thanksgiving email subject lines

Omnisend

Reading Time: 7 minutes. Thanksgiving, along with Cyber Monday, Black Friday, Cyber Saturday, and Cyber Sunday (Cyber 5), is the time when online sales get a quick boost. According to Adobe Digital Insights, consumers are expected to spend close to $210 billion this season on holiday shopping. No wonder then that every year, businesses seek to leverage the holiday shopping trends, while consumers look forward to seeing what offers and deals companies come up with.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib