RTP blog

AUGUST 3, 2018

By Franklin Chu, Azoya USA For a preview of where retail is headed, retail companies in the U.S. and other Western countries can look to China’s booming market. Pervasive social media platform WeChat has attracted an astounding 1 billion daily active users. The platform signifies seamless, unified and convenient omnichannel retail service. That’s because it integrates product search, influencers, social commerce and mobile pay, plus WeChat is growing its e-Commerce ambitions with the booming Min

eCommerce 150

eCommerce Merchant Services Social Media eCommerce Platforms 150

Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Before 2005, Facebook and LinkedIn were all the rage. Afterward, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. 2017 saw most social media platforms revamp their servi

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Social Media Marketing Article Management 187

BigCommerce

AUGUST 1, 2018

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Capturing those leads’ email addresses allows you to nurture them toward a future purchase. If you don’t bother to collect email opt-ins, those consumers might buy from a competitor instead.

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Presentation Books Marketing Improvements 410

Forrester eCommerce

AUGUST 3, 2018

Let’s face it, most CX measurement programs could use a revolution – AI or other. Because CX measurement programs are: Crumbling: CX measurement relies too much on surveys. But transactional surveys capture only between 2% and 7.5% of interactions. And survey response rates are declining (not surprising, because firms flood customers with CX surveys that […].

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Other Customer 318

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

JULY 30, 2018

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space, based on sales. If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. As a BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling.

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BigCommerce Recommendation Channel Fulfillment 284

Kissmetrics

JULY 31, 2018

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things…. Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)…. OR. They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why.

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Marketing Article Blog Webinar 268

Forrester eCommerce

AUGUST 1, 2018

Apple’s Tim Cook announced stellar earnings yesterday, exceeding analyst estimates but not surprising us at Forrester. We have predicted for a while that Apple was poised to become the world’s first trillion-dollar company (at the moment of this writing, the company’s market cap stands at $982 billion). Apple’s products are outstanding, and its revenue outlook […].

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Marketing Customer 249

Optimizely

JULY 31, 2018

These days, it seems like everyone has a podcast ( including us! ). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s more than just providing a good listening experience for your audience.

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eCommerce Shopify SEO Customer Retention 223

RTP blog

AUGUST 2, 2018

By Adam Blair, Executive Editor Artificial intelligence (AI) is threatening/promising to remake the world’s workforce, and the retail industry will not be spared. (Nor will journalism, for that matter.) The futurists, analysts, brand and CPG executives who spoke at the ai.now workshop sponsored by Fractal Analytics , held July 18 in New York City, shared an over-arching warning: If your workload is data-driven and/or highly repetitive, a combination of AI and robotics could make your job obsolet

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Workshop Article Technology Books 150

My Wife Quit Her Job

JULY 31, 2018

When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example… You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have

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Shipping Costs Shipping Other 148

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

AUGUST 2, 2018

Siemens announced acquisition of Mendix, a leading low-code development platform, for $730 million in cash, or 7-8 times annual revenues, we estimate. Yes, that’s the $83 billion industrial powerhouse, Siemens. Mendix will join Siemens’ $13 billion Digital Factory software division, but operate independently and as it did before the acquisition (scheduled to close in October […].

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Operations Customer 218

Optimizely

AUGUST 1, 2018

It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad copy a bit punchier, and try switching the website CTA to orange instead of blue. But growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level – not just getting a click.

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Marketing Customer Channel Live Chat 150

RTP blog

JULY 30, 2018

By John Orr, Ceridian With parents picking their kids up from summer camps and yellow buses revving their dusty engines across the U.S., retailers know what time it is: back-to-school season is coming. Soon enough, stores will be teeming with eager families hoping to secure the latest trendy backpacks and essential outfits. But when stores are preparing for the rush of school shopping season, smarter retailers will look outside the box.

Retail 150

Retail Improvements Mobile Management 150

My Wife Quit Her Job

AUGUST 2, 2018

Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll Learn Practical applications

Social Media 120

Social Media Books Blog eCommerce 120

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

AUGUST 2, 2018

Well, it’s happening! My first Forrester report was published this week. (Forrester clients can access here). The topic? Cyber security transformation of course! It’s what I have lived and breathed for the last 3.5 years. I have also engaged peer CISOs doing terrific work transforming their firms’ security function and capabilities – I’ve always had […].

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Information Management Operations Customer 213

Ecommerce Platforms

JULY 30, 2018

Ever noticed how the name “Google” progressively became a standard vocabulary for “search on the internet”? It has become so common that people are now getting away with otherwise contradictory statements like “let me Google that on Yahoo.”. Admit it. We’ve all done it at some point. In retrospect, the war between Google and Yahoo has been one that has spanned more than a decade.

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Social Media Other eCommerce Platforms eCommerce 137

Bootstrapping Ecommerce

JULY 31, 2018

Build a strong brand so you can take your business to the next level. This article will teach you how to build a strong brand for your ecommerce business. The post How to Create a Strong Brand for Your Ecommerce Business appeared first on Bootstrapping Ecommerce.

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eCommerce Article 126

My Wife Quit Her Job

AUGUST 2, 2018

Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll Learn Practical applications

Social Media 120

Social Media Books Blog eCommerce 120

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JULY 31, 2018

Before the internet gave us ubiquitous connectivity, selling secrets was hard. Finding buyers and sellers required research, relationship building, and connection in person or by phone. Exchanging data was harder. It required physical media and data exchange had to be done in person. You’ve likely seen old spy movies where spies had microfilm with top-secret […].

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Customer 196

Fastr

AUGUST 1, 2018

It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for […]. The post Speak Up: Adding Personality to Your Brand Voice appeared first on Zmags.

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Social Media eCommerce 100

Ecommerce Platforms

AUGUST 3, 2018

The internet is barely two and half decades old and online shopping is already surpassing offline stores. Essentially, 67% of millennials now prefer the former over the latter. Realistically, the web is yet to spread to all parts of the globe- only about half of the world has internet access. But still, ecommerce businesses are already raking in trillions of dollars.

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Payment Services Shipping Costs Shopping Carts eCommerce 106

Webbula

JULY 31, 2018

What are the best practices for welcoming subscribers to your email list? Before you send out an email trying to sell something to your subscriber, you should make a good. The post Welcoming Subscribers appeared first on Webbula.

Information 110

Information Marketing 110

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

AUGUST 1, 2018

Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

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Marketing Social Media B2C 186

Fastr

JULY 31, 2018

Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

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Hobbies Jewelry Marketing Customer Experience 100

SellBrite

AUGUST 1, 2018

There are few things as crucial to your Amazon business as your Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there’s a good chance shoppers won’t trust your business and make a purchase. Beyond building buyer trust, your Seller Feedback rating is considered by Amazon’s algorithms to measure your performance—and whether your products should be more or less visible.

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Merchant Services Shipping Costs Improvements Customer 104

Canonicalized

AUGUST 3, 2018

An exciting step-by-step case study of a Tableau dashboard optimization. Technical details of improving the loading and interacting speed and a sneak peek of the new improved version we're working on. Getting from question to answer at the speed of light! The post Tableau Dashboard Performance Optimization [Case Study] appeared first on Canonicalized.

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Improvements 93

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

AUGUST 2, 2018

Today, Cisco announced that it has acquired Ann Arbor, Michigan/California-based Duo Security for $2.35 billion in cash. Founded in 2010, Duo Security has been growing rapidly over the last few years with its multifactor authentication (MFA) offering and has raised over $120 million in venture financing to date. Based on Forrester’s estimates of Duo Security’s […].

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Customer 170

ROI Revolution

AUGUST 3, 2018

Another year, another Amazon Prime Day. Even amidst pretty severe technical issues with their website, Amazon Prime Day 2018 was still a massive success for brands, retailers, and Amazon themselves. According to Amazon, Prime members bought more than 100 million products , with the biggest seller being the Fire TV Stick. But it wasn’t just Amazon themselves seeing success.

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Food and Beverages Improvements Download Retail 97

A Better Lemonade Stand

JULY 30, 2018

Dive deep into social media & how to define social media targets to measure growth & how to develop a social media marketing strategy to drive that growth. The post Social Commerce: How to Drive Social Media Sales in 2018 appeared first on A Better Lemonade Stand.

Social Media 101

Social Media Marketing 101

Steve Dennis

AUGUST 1, 2018

It’s hardly news that the retail industry is going through significant contraction of selling space as an uptick in bankruptcies and outright liquidations forces hundreds of locations to close en masse. In addition, dozens of struggling retailers continue to shutter outlets hoping to improve profitability or avoid a similar fate. In fact, there is a pretty good chance that the number of store closings this year will exceed last year’s record pace.

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Retail eCommerce Presentation Customer 89

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail