Forrester eCommerce
JULY 22, 2021
As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].
Groove
JULY 19, 2021
Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. Keyword research is the process of finding keywords to rank for in search engines and prioritizing the best keyword opportunities for your company’s website.
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BigCommerce
JULY 20, 2021
By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista…
Kissmetrics
JULY 23, 2021
One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 20, 2021
Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Static, one-to-many communications don’t cut it anymore — to win buyers’ increasingly divided attention, content must become more relevant, valuable, and interactive.
Retail TouchPoints
JULY 23, 2021
Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be the first Olympics in the event’s 125-year history to be staged without any spectators. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
JULY 20, 2021
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.
Forrester eCommerce
JULY 22, 2021
Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions.
Retail TouchPoints
JULY 22, 2021
As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.
Ecommerce Platforms
JULY 23, 2021
In today's article, we're going to be covering an in-depth Sellvia review – a leading ecommerce supplier based in the United States. Every ecommerce drop-shipper knows that getting the best supplier for an online store is quite difficult. But when you do, it helps in automating and running your business seamlessly. You don't have to bother about products getting missing, delivering inferior products, horrible customer care, or delayed shipping.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
JULY 23, 2021
What comes to mind when you think of negotiation tactics? People in suits closing business deals? Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life. It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money.
Forrester eCommerce
JULY 20, 2021
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.
Retail TouchPoints
JULY 22, 2021
The retail industry is widely accepted as one of the leading economic indicators. industry. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain.
Ecommerce Platforms
JULY 21, 2021
Anyone who isn’t a complete newcomer to the world of ecommerce has likely heard of Shopify. After all, it's one of the internet's top contenders when it comes to complete ecommerce solutions. Some may even say it's ruled the market for quite some time now. However, with the rise of all-in-one turnkey platforms like Shift4Shop , we may have stumbled across a viable competitor for the ecommerce giant.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
JULY 21, 2021
Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of each social media profile you create as a landing page for your personal brand.
Forrester eCommerce
JULY 19, 2021
Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap is north of $2 trillion), Microsoft acquired threat intelligence and attack surface management vendor RiskIQ. In Europe, Swedish vulnerability risk management firm […].
Retail TouchPoints
JULY 23, 2021
Uber Technologies is continuing to scale its massive logistics buildup with two new retail partnerships. The ridesharing service will now provide same-day grocery delivery for Costco in Texas, and will help Mercari take its “no-meetup garage sale” marketplace nationwide. The Costco pilot will begin at 25 warehouse stores in Dallas, Austin, and Houston, with seven more Texas locations to be added over the coming weeks.
My Wife Quit Her Job
JULY 19, 2021
If you look at the DHGate reviews online, you’ll find that DHGate has a reputation for selling poor quality merchandise. As a result, I’m often asked is DHGate safe to buy from and is it a legit company? First off, DHGate is a marketplace and they don’t sell their own products. In fact, DHGate is very similar to AliExpress and Ebay in that they provide a platform for others to sell online.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kissmetrics
JULY 21, 2021
If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great place to start. A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. This can save you much time and money as you focus on making your business more profitable.
Forrester eCommerce
JULY 20, 2021
If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […].
Retail TouchPoints
JULY 20, 2021
Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.
My Wife Quit Her Job
JULY 20, 2021
This episode is extra special because it’s about a student in my Create A Profitable Online Store course. Claire Carpenter runs a site called EasiFitEbikeKit.co.uk and she sells kits that turn regular old bikes into electric bikes. What’s amazing about Claire’s story is that she didn’t have any money to start yet she still managed to create a 6 figure business within 10 months and she’s nearly at half a million bucks right now.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kissmetrics
JULY 22, 2021
Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does. In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.
Forrester eCommerce
JULY 21, 2021
Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they were actually baking something homemade, instead of just rehydrating Space Lunch. It feels like this kind of “homemade” thinking gets […].
Retail TouchPoints
JULY 19, 2021
When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations by end of this year.
MakeWebBetter
JULY 21, 2021
Customers are always curious. And it’s your job, as a merchant, to satisfy their curiosity. That satisfaction will be a reason for them to purchase from you. An unanswered or unattended customer will seek answers elsewhere and might never look your way again. I’ve seen so many online stores that create excellent products but fail […]. The post How To Setup Product Enquiry Forms On WooCommerce appeared first on MakeWebBetter.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Inflow Insights
JULY 23, 2021
To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. With the 2021 holiday season less than six months away, now is the time to start prepping your site’s SEO strategy — so you can give it time to work. Based on our work with dozens of eCommerce businesses, we’ve gathered 10 tips you should get started with today.
Forrester eCommerce
JULY 21, 2021
Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI and FeedbackNow are committed to enabling this so CX leaders can improve the passenger experience.
Retail TouchPoints
JULY 21, 2021
JCPenney is putting its stake in the inclusive beauty movement with the launch of a new in-store and online beauty experience. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.” Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner.
lateshipment
JULY 22, 2021
Why E-commerce Businesses Must Not Overlook Their Customers' Returns Experience. Digital businesses today spend a lot of time, money and human resources acquiring new customers and retaining them; but customer journeys have evolved to become a lot more than the pre-purchase and purchase phase — and brands realizing that will win in the era of modern retail.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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