Forrester eCommerce
SEPTEMBER 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
BigCommerce
SEPTEMBER 24, 2021
Walmart has grown into a globally recognized brand and dramatically changed the retail landscape since opening its first store in…
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Retail TouchPoints
SEPTEMBER 20, 2021
Augmented reality is no longer just for humans — online pet supply retailer Chewy is bringing one of the web’s hottest trends to our four-legged friends with the new “Fur-tual Boutique” virtual try-on experience. The AR tool lets dogs and cats virtually try out seven of Chewy’s most popular Halloween costumes from Frisco, including Cowboy, Killer Doll, Granny and Superhero.
Kissmetrics
SEPTEMBER 21, 2021
Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 23, 2021
In my latest report Fuel Your Future Fit Innovation Strategy By Learning From Crises, I share what we learnt from innovation during the pandemic. I offer recommendations for how this can be sustained as we face future uncertainty. The pandemic has shown that a crisis can act as a catalyst for innovation, removing entrenched orthodoxies […].
BigCommerce
SEPTEMBER 24, 2021
More than 3.4 billion people use Facebook every month to connect with friends and the brands they love.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
SEPTEMBER 24, 2021
If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support. On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices.
Forrester eCommerce
SEPTEMBER 22, 2021
I’m very excited to announce my latest research, “Successfully Influencing Employee Cybersecurity Behavior” – Forrester clients can access here. Excited may not be the right word exactly, as this report was born out of disappointment I started feeling when hearing of security leaders and teams implementing disciplinary sanctions for employees who fail phishing simulations, those […].
My Wife Quit Her Job
SEPTEMBER 22, 2021
Today I have an extra special guest on the show, Dr. Robert Cialdini. Dr. Cialdini’s book “Influence: The Psychology of Persuasion” literally changed my life and is responsible for teaching me how to sell online, how to influence people and how to run a successful online business. In this episode, we discuss how to use influence and persuasion to create a powerful ecommerce brand.
Retail TouchPoints
SEPTEMBER 20, 2021
The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
SEPTEMBER 21, 2021
Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.
Forrester eCommerce
SEPTEMBER 23, 2021
When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to success.
My Wife Quit Her Job
SEPTEMBER 20, 2021
Growing up in a traditional Asian household, I was taught to follow this exact formula. Study hard Attend a top college Get a high paying job Work until age 65 Retire and enjoy life To be clear, there’s nothing wrong with this path. My parents worked full time for 40+ years and lived happy and fulfilling lives. My Mom is a world renowned microbiologist who discovered a cure for a rare disease called Glycogen Storage Disease.
Retail TouchPoints
SEPTEMBER 23, 2021
Diversity and hiring are both huge areas of focus for retailers at the moment, and now the two are converging as jobseekers find themselves with the upper hand in a tight labor market. As employers across the business spectrum try to woo workers with wage hikes and perks, many jobseekers are using more personal metrics, such as their own ethical and sociopolitical alignment, to choose their future employers.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
SEPTEMBER 20, 2021
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.
Forrester eCommerce
SEPTEMBER 21, 2021
European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.
BigCommerce
SEPTEMBER 22, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Retail TouchPoints
SEPTEMBER 23, 2021
Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
SEPTEMBER 21, 2021
From ebooks to design assets, the benefit of selling digital items online with a product like Sellfy is that the majority of overhead that goes into building a product like that is the time you spend making it. After that, you are tasked with marketing your work, getting the word out and showing people that it's worth buying. Find out everything you need to know in this Sellfy review.
Forrester eCommerce
SEPTEMBER 23, 2021
Earlier this year, when I published “The State Of Application Security, 2021,” I highlighted how organizations were prioritizing application security and aggressively adopting a range of tools to support their efforts. With firms continuing to build and enhance applications, and with developers embracing new ways of building applications that improve speed to market and enrich […].
Omnisend
SEPTEMBER 23, 2021
Reading Time: 3 minutes. On Monday, September 20th, iOS 15 was released to the public. The release date was announced at the September 14 Apple Event, which saw the introduction of new iPhones, iPads, and Watches. Before Monday, a smaller group of users had been trialing the beta version of iOS 15. At Omnisend, we’ve been monitoring the updates closely to see what kind of changes iOS 15 would bring to our own customers.
Retail TouchPoints
SEPTEMBER 24, 2021
Approach your colleague and ask about his or her thoughts on Artificial Intelligence. About seven out of 10 people would mention that, presumably, the powerful technology may replace humans and dramatically disrupt the labor market. Yes, this is what people have been reading about in media. Despite “AI-powered future” talks hanging in the air, the actual AI revolution remains more of a distant concept.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
lateshipment
SEPTEMBER 21, 2021
The Pivotal Role of Customer Support in Overall The Post-purchase CX. A staggering 40% of customer support issues are Shipping, Delivery, and Returns related issues occurring in the post-purchase phase of the customer journey. The verdict is clear. Businesses of every size, small or big, deal with order delivery issues, particularly when they use third-party shipping service providers (even more so during the Holiday season when order volumes are 3x-4x).
Forrester eCommerce
SEPTEMBER 22, 2021
Forrester est l’un des cabinets d’études et de conseil les plus influents au monde. Nous vous accompagnons et aidons à mettre le client au cœur de votre leadership, de votre stratégie et de vos opérations. Créé il y a plus de 35 ans aux Etats-Unis à Boston, Forrester est présent dans de nombreux pays en […].
MakeWebBetter
SEPTEMBER 20, 2021
Customers are drenched with marketing information every day. There is a constant bombardment of videos, images, and texts, promising solutions to every other problem. This results in a lot of confusion. A confused and overwhelmed reader is less likely to turn into a customer. So here’s the solution… Using a CTA will help resolve issues. […]. The post Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples) appeared first on MakeWebBetter.
Retail TouchPoints
SEPTEMBER 20, 2021
buybuy BABY has unveiled “Welcome to Parenthood,” an in-store and online educational information platform providing parents with practical advice from other parents as well as child care professionals. The program will include educational resources, reimagined shopping experiences, a revised registry, new digital offerings and a new marketing campaign.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Salsify
SEPTEMBER 21, 2021
Today’s consumers use different platforms to discover new brands and find information about products. They expect to understand how a product helps solve their problem and fits their lifestyle before purchasing.
Forrester eCommerce
SEPTEMBER 22, 2021
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth and most importantly customer need, we’re kicking off our next Digital Asset Management Wave evaluation in October. The volume of engagement […].
MakeWebBetter
SEPTEMBER 23, 2021
WooCommerce is gaining popularity at an exponential rate and with the expanding volumes, the need for CRM software is also growing. Keap CRM, formerly known as Infusionsoft, is one such software to cater to all your business needs from a centralized perspective. This blog will help you understand how to connect Keap and WooCommerce. I […]. The post How To Setup The WooCommerce Keap Integration?
Retail TouchPoints
SEPTEMBER 20, 2021
CAMP is a brand known for creating immersive, fun, and interactive commerce experiences. All of its stores are unique, tailored to specific markets and the needs of their families. But after a turbulent 18 months, CAMP decided its NYC-area customers needed to play. That was the primary inspiration behind Space CAMP, a new activation at the retailer’s 5th Avenue store.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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