Sat.Nov 09, 2019 - Fri.Nov 15, 2019

Improve Conversion by Targeting Loyalty Segments

Zaius

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time.

How to Combat Price Sensitivity Using Price Drop Alerts

UpSellIt

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. .

On-Site Search Could Be Your Best Tool

Guidance

Imagine you're standing just inside the doors of a brick-and-mortar store. It could be any kind of store – a small boutique, big-box retailer, or anything in between. Can you physically see every product for sale in that store? Of course not.

Dropified vs Oberlo: The Battle of The Dropshipping Plugins

Ecommerce Platforms

We're going to compare these two solutions here in this article thoroughly. But why's choosing the right dropshipping plugin for your store so important? Well, almost 80% of US adults shop online. That’s quite a statistic, and a quarter of those, shop online at least monthly, and 16% at least weekly!

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver.

More Trending

When Websites Come Down, Twitter Blows Up And Marketing Wins

Forrester eCommerce

Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently – startup Jeffree Star Cosmetics and veteran brand Pringle’s.

Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?

Email Audience

You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science.

[Best] eCommerce landing page examples with high-converting elements

AcquireConvert

Answer: They rush to greet you as soon as you land. If your computer is the vessel that carries you through the hypersonic highways of cyberspace, a great landing page is a host that greets you on arrival. And ultimately, ushers you to your final destination.

Product Bundling: What It Is and How to Bundle like a Pro

Wiser

What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling.

Toys 28

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

The Evolving Retail Front Line(s): How To Train For The Biggest Shopping Day Of The Year

Retail TouchPoints

By Jonathan Rende, PagerDuty It’s official: Cyber Monday is now the biggest online shopping day of the year. Many companies rely on and plan for it to contribute significantly to their sales goals for the year, knowing that consumers are spending their time — and money — online.

Don’t Forget Your Current Site When Replatforming

Zmags

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

281: Scott Voelker On How To Get Out Of Your Own Head And Take Action

My Wife Quit Her Job

Today I’m thrilled to have my buddy Scott Voelker back on the show. Scott was my partner in crime for the 5 Minute Pitch and I recently spoke at his conference at Brand Accelerator Live. As entrepreneurs, our biggest problem often lies in our own heads.

Books 156

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The 64 Best Channel Podcasts Of 2019

Forrester eCommerce

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

Will The UpWest DTC Launch Reinvigorate Express?

Retail TouchPoints

Express , a legacy apparel retailer with 600+. stores, has taken a novel approach to changing consumer trends by launching an online-based independent direct-to-consumer (DTC) spinoff.

Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized. Case studies Tableau

WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins? Which platform costs more? Which platform offers better support? Which shopping cart is more scalable and easier to maintain?

Enterprises Need Plans For Both Climate Sustainability And Adaptation

Forrester eCommerce

Last week, more than 11,000 scientists signed their name to a statement declaring a climate emergency and warning of “untold suffering due to the climate crisis.”

Intelligent Retail Technology Investment.It’s All About People

Retail TouchPoints

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” While that’s understandable, it’s critical to remember that retail is all about people.

The pros and cons of headless for B2B ecommerce

GetElastic

Carla Gonzales is no stranger when it comes to B2B digital transformations.

B2B 116

Invisible payments to take the stage as the new commerce norm

Retail Technology Review

Payvision, a global fintech and omnichannel payments provider, has released a new ebook exploring the future of commerce payments. The research looks into how the next generation of payments is reinventing the shopping experience, giving merchants clear insight into key strategic retail trends. Internet Retailing Data Capture Critical Issues

A Timeline Guide For Your 5G Strategy

Forrester eCommerce

The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Kissmetrics

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do?

Mobile-first design: Your secret to success in 2020

GetElastic

Mobile-first design is a way of thinking that assumes your customer or client is coming to you through their mobile device. From there, it’s a strategy that extends to all parts of the business, from marketing to service offerings, communication and beyond. If that sounds big, that’s because it is.

Velocity Commerce offers Christmas convenience with next-day delivery for late night festive shoppers

Retail Technology Review

Velocity Commerce, the online retail specialist based in Cambridge, UK, has announced that during December 2019 it will offer next-day delivery on all orders placed up until 9pm. To offer this festive fulfilment service, Velocity has worked with Royal Mail to organise an additional collection from its warehouse at 10pm during the Christmas period. Internet Retailing Retail Supply Chain

SEO And Site Search: Not Quite The Match Made In Heaven

Forrester eCommerce

We (Collin and Mark) had a hypothesis: Site Search and SEO were natural partners in a broader scheme to help customers find answers and products. But, we needed evidence: How should these strategies intersect?

SEO 218

4 Ways To Master Your Holiday Email Templates in 2019

Omnisend

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success.

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. It's getting fiercer each day. There's totally no doubt about that.

Cavender’s adopts TrueCommerce ecUtopia EDI solution

Retail Technology Review

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced that Cavender's, a premier specialty retailer of Western and work footwear, apparel and accessories for the American South and Southwest, has adopted its TrueCommerce ecUtopia EDI platform to seamlessly collaborate with their entire supplier community and boost supply chain efficiency. Internet Retailing Retail Supply Chain

EDI 100

5G In The Retail Sector

Forrester eCommerce

5G will speed up the transformation of the retail sector by delivering technology building blocks for frictionless end-to-end experiences. age of the customer retail 5G infrastructure networking Telecommunications

How online retailers can profit from Singles’ Day and the global shopping festival

GetElastic

Singles’ Day (11.11) began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US. Source: [link]. Popularized in 2009 by an executive named Daniel Zhang who used the date to promote Tmall, Alibaba’s virtual mall for brands, with just 27 merchants participating.