Sat.Nov 09, 2019 - Fri.Nov 15, 2019

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Improve Conversion by Targeting Loyalty Segments

Optimizely

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time. But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

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How to Combat Price Sensitivity Using Price Drop Alerts

UpSellIt

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. . Price sensitivity is friction to conversion that results from concerns about a product’s price.

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Dropified vs Oberlo: The Battle of The Dropshipping Plugins

Ecommerce Platforms

We're going to compare these two solutions here in this article thoroughly. But why's choosing the right dropshipping plugin for your store so important? Well, almost 80% of US adults shop online. That’s quite a statistic, and a quarter of those, shop online at least monthly, and 16% at least weekly! Looking at these figures, it’s clear that for ecommerce store owners, choosing their shipping provider wisely and carefully is near-on essential.

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Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. According to Forrester Research , “Consumerization is driving the B2B ecommerce experience.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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20 Bigcommerce Apps Worth Using to Grow Your Online Store

SellBrite

If you use BigCommerce to manage your online store, chances are you’ve spent some time exploring the Apps marketplace. With hundreds of apps spread across fifteen diverse categories, there’s no shortage of BigCommerce apps to help you run your business more efficiently. Depending on your current business needs — for example, accounting & tax management to shipping & fulfillment — you can easily spend hours searching through this massive marketplace to find the right apps to integrate int

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When Websites Come Down, Twitter Blows Up And Marketing Wins

Forrester eCommerce

Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently – startup Jeffree Star Cosmetics and veteran brand Pringle’s. While this looks like a disastrous website failure – and may be, fundamentally – it can also create considerable opportunities for brands. Is […].

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[Best] eCommerce landing page examples with high-converting elements

AcquireConvert

Answer: They rush to greet you as soon as you land. If your computer is the vessel that carries you through the hypersonic highways of cyberspace, a great landing page is a host that greets you on arrival. And ultimately, ushers you to your final destination. If this analogy is lost on you, look at […]. The post [Best] eCommerce landing page examples with high-converting elements appeared first on AcquireConvert.

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Product Bundling: What It Is and How to Bundle like a Pro

Wiser

What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling. Keep reading to learn more about product bundling, what it is, why it works, and how brands and retailers should incorporate bundling into their eCommerce and brick-and-mortar strategies. What is Product Bundling?

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There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

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The Evolving Retail Front Line(s): How To Train For The Biggest Shopping Day Of The Year

RTP blog

By Jonathan Rende, PagerDuty It’s official: Cyber Monday is now the biggest online shopping day of the year. Many companies rely on and plan for it to contribute significantly to their sales goals for the year, knowing that consumers are spending their time — and money — online. This year, Cyber Monday sales are expected to total $9.4 billion — a 19% increase from last year.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins?

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Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized.

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The 64 Best Channel Podcasts Of 2019

Forrester eCommerce

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

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Will The UpWest DTC Launch Reinvigorate Express?

RTP blog

Express , a legacy apparel retailer with 600+. stores, has taken a novel approach to changing consumer trends by launching an online-based independent direct-to-consumer (DTC) spinoff. UpWest is an e-Commerce “purpose-driven” lifestyle brand designed to emphasize comfort with a wellness message and give-back component. The brand offers a range of casual apparel, loungewear and sleepwear items, along with a selection of wellness products and home goods items from third-party vendors.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Ways To Master Your Holiday Email Templates in 2019

Omnisend

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success. One of the biggest challenges is to find a design solution for all promotional material, including emails, that would Read more The post 4 Ways To Master Your Holiday Email Templates in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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281: Scott Voelker On How To Get Out Of Your Own Head And Take Action

My Wife Quit Her Job

Today I’m thrilled to have my buddy Scott Voelker back on the show. Scott was my partner in crime for the 5 Minute Pitch and I recently spoke at his conference at Brand Accelerator Live. As entrepreneurs, our biggest problem often lies in our own heads. In this episode, Scott and I break down the Take Action Effect, how to overcome your excuses and make progress with your business.

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New “Prescriptive” Low-Code Segment Emerging

Forrester eCommerce

Developers deliver major types of business applications many times faster with low-code platforms than they can by coding alone. How will low-code vendors keep raising software-delivery speed? I see two big sources of innovation: 1) applying AI to low-code development and operations and 2) embracing a new approach I’m calling “prescriptive low-code.” Four vendors embrace […].

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Intelligent Retail Technology Investment.It’s All About People

RTP blog

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” While that’s understandable, it’s critical to remember that retail is all about people. The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Square Register Review 2019: Your Complete Guide

Ecommerce Platforms

Square is one of the best-known companies in the payment processing world. Alongside brands like PayPal and Stripe , Square has earned a powerful reputation over the years, offering things like simple POS app systems, support for credit card transactions and immersive mobile payments. One of the best things about Square is that it not only offers some of the best technology and equipment in the merchant market, but it also delivers the tools you need at an affordable price.

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Don’t Forget Your Current Site When Replatforming

Zmags

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

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RPA Impacts Employee And Customer Experiences — And That’s A Big Deal

Forrester eCommerce

Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […].

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The pros and cons of headless for B2B ecommerce

GetElastic

Carla Gonzales is no stranger when it comes to B2B digital transformations. Throughout her career she has successfully implemented several B2B ecommerce websites and as Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to best navigate the organization and her team through their latest digital initiative.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Google Smart Shopping: What Your Brand Needs to Know

ROI Revolution

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy. Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs.

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Sean Ellis & Sean Sheppard Video: Be focused and identify where your product fits in the market

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Sean Ellis and Sean Sheppard, some of the most successful digital entrepreneurs and two of the most prominent authorities in growth hacking. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Forrester eCommerce

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US. Focusing on three key factors, Alibaba drove success by: […].

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What is economic order quantity and how do you calculate it?

TradeGecko

The economic order quantity is the order quantity that helps minimize holding costs and order costs for your business. Use the economic order quantity formula to start optimizing your inventory costs.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding

A Better Lemonade Stand

Color psychology affects our mood and behavior & many companies around the world use these insights to make brand decisions. The post Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding appeared first on A Better Lemonade Stand.

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How online retailers can profit from Singles’ Day and the global shopping festival

GetElastic

Singles’ Day (11.11) began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US. Source: [link]. Popularized in 2009 by an executive named Daniel Zhang who used the date to promote Tmall, Alibaba’s virtual mall for brands, with just 27 merchants participating.

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Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Forrester eCommerce

At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director […].

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How to Enter Inventory in QuickBooks

TradeGecko

Tracking inventory in QuickBooks is a great way for businesses to save time and money while also optimizing performance and increasing customer satisfaction.

Customer 101
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.