FastSpring
FEBRUARY 11, 2021
If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” The great news is there’s an answer, and it doesn’t even require a degree in astrophysics. B2B is shorthand for “business to business sales.” Though it used to be referred to as B to B sales, sometime in the late 90’s “to” was replaced by “2” by someone who we can only guess was an awfully busy person.
Optimizely
FEBRUARY 10, 2021
It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For many, that can mean a kind gesture, maybe folding the laundry for once or cooking that special recipe that’s been on the back-burner until the right occasion. For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift.
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RetailDive
FEBRUARY 8, 2021
Everyone wants to get back to normal. Except maybe retailers.
Forrester eCommerce
FEBRUARY 11, 2021
The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation. “With the rise of US-Chinese tensions, we risk entering a siloed world a bit like during the Cold War, with blocks living in autarky to preserve their sovereignty,” recently warned Jean-Marc Chéry, CEO at STMicroelectronics.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
FEBRUARY 10, 2021
Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal). 10 PPC Landing Page Best Practices.
My Wife Quit Her Job
FEBRUARY 8, 2021
Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.
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Forrester eCommerce
FEBRUARY 11, 2021
First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […].
Retail TouchPoints
FEBRUARY 12, 2021
With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
My Wife Quit Her Job
FEBRUARY 10, 2021
Today I’m thrilled to have Steven Weigler on the show, Steve is my go-to guy when it comes to intellectual property protection, copyrights and trademarks. He is the founder of Emergecounsel.com where he helps e-commerce entrepreneurs protect their IP. I brought him on the podcast today because Amazon copycats and IP theft is out of control. Factories in China are blatantly stealing designs and selling them in the US.
Kissmetrics
FEBRUARY 8, 2021
If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
FEBRUARY 8, 2021
Hello everyone! This January, I joined Forrester as an analyst on the Security and Risk team. I’ll be covering topics like Network Analysis & Visibility (NAV), Zero Trust Architecture, and the Zero Trust eXtended (ZTX) ecosystem. I am extremely excited to join the team and make Zero Trust more accessible for organizations to understand and […].
Retail TouchPoints
FEBRUARY 9, 2021
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.
Store Growers
FEBRUARY 9, 2021
Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing and how to best prepare your campaigns to deal with this change!
Kissmetrics
FEBRUARY 10, 2021
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
FEBRUARY 9, 2021
Yesterday, the city of Oldsmar, FL conducted a press conference to disclose that an unknown person had remotely accessed the city’s water treatment system. The public was never in danger since operators detected the breach quickly and reversed the changes made by the threat within moments. The change made to the system was ‘loud’ – […].
Retail TouchPoints
FEBRUARY 10, 2021
The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being
ecomdash
FEBRUARY 11, 2021
What write-offs can ecommerce brands and online retailers use for their taxes in 2021? This guide lists the 15 best tax deductions for ecommerce companies. The post 15 Best Tax Deductions for Ecommerce in 2021 appeared first on Ecomdash.
Kissmetrics
FEBRUARY 12, 2021
Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
FEBRUARY 10, 2021
Writing in the Financial Times this week, Sarah O’Connor bemoans the dehumanization of work. She highlights examples like the autonomous robot, Chuck, which leads human pickers through warehouses at an apparently relentless pace. I’m sure we all have our own examples: The workforce tracking tools, originally deployed to identify (and rectify) shortcomings in staff training […].
Retail TouchPoints
FEBRUARY 8, 2021
Biotechnology company Wellness4Humanity has opened a New York City flagship store for rapid COVID-19 testing. Located in Herald Square, the two-story, 9,000-square-foot store showcases the company’s new line of take-home COVID-19 test kits and proprietary vending machines. Wellness4Humanity’s vending machines offer COVID-19 home test kits and dispense FDA Emergency Use Authorization (E.U.A.
Omniconvert
FEBRUARY 10, 2021
After a thorough analysis of the CVO methodology, it's time to go through the process of integrating CVO into your eCommerce growth strategy. The post The Ultimate CVO Guide – Integrating CVO into your Growth Strategy appeared first on Omniconvert Ecommerce Growth Blog.
Kissmetrics
FEBRUARY 9, 2021
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
FEBRUARY 8, 2021
You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. We’re taking a look back to what we predicted would happen in 2020, and grading our predictions. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterwards? When we make predictions, we aim to identify what is different that we think will happen based […].
Retail TouchPoints
FEBRUARY 10, 2021
Located in its birthplace of Eugene, Ore. and inspired by the local neighborhood, the latest Nike Live store pays homage to its roots with a small-format footprint that the brand is emphasizing as the future of its physical retail strategy. In the summer of 2020, the athleticwear giant announced that it would be opening 150 to 200 smaller-format, digitally enabled mono-brand stores like Nike Live.
Omnisend
FEBRUARY 7, 2021
Reading Time: 6 minutes. What’s the first thing you look at when you’re shopping for products online? Chances are, it’s customer reviews. With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family.
Kissmetrics
FEBRUARY 7, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the world of web hosting, two big names are considered a cut above the rest— Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options. But which one is truly the best web hosting service?
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
FEBRUARY 11, 2021
Governance, risk, and compliance (GRC) and identity and access management (IAM) are two separate disciplines with different reporting structures and distinct goals. And yet, like many of our favorite things (milk and cookies, peanut butter and chocolate, or Netflix and our sofa), when they work together, the benefits are greater than the sum of their […].
Retail TouchPoints
FEBRUARY 11, 2021
Badger Technologies has introduced the Badger UV Disinfect robot, an autonomous ultraviolet (UV) disinfecting robot designed to combat COVID-19 and high-risk pathogens commonly found in grocery, foodservice and retail environments. The robot is equipped with UV-C technology developed by UltraViolet Devices , a provider of air and surface disinfection solutions.
MakeWebBetter
FEBRUARY 9, 2021
Today, almost everyone is shopping online. But is every shopper the same? Every shopper is different and performs online shopping differently. Each one has its own pace and limitation and thus, they interact with online stores in ways they are most comfortable. Therefore, there’s a need to consider the least talked aspect of an online […]. The post Ecommerce Website Accessibility: What Your Store Is Lacking?
Kissmetrics
FEBRUARY 11, 2021
Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences , and pop-up shops, both physical and virtual, fit the bill. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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