Sat.Feb 06, 2021 - Fri.Feb 12, 2021

B2B Sales and Strategies Explained


If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” The great news is there’s an answer, and it doesn’t even require a degree in astrophysics. B2B is shorthand for “business to business sales.”

B2B 78

The Perfect Gift is in the Data


It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For many, that can mean a kind gesture, maybe folding the laundry for once or cooking that special recipe that’s been on the back-burner until the right occasion.

Gifts 195

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What awaits retail on the other side of the pandemic


Everyone wants to get back to normal. Except maybe retailers

Other 113

Shift4Shop Vs Shopify – Is Shift4Shop A Shopify Killer?

My Wife Quit Her Job

Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change.

More Trending

5 creative ways malls are repurposing their space


With lots of square footage and tons of parking, shopping centers are rethinking ways to give their centralized locations new life


341: How To Fight Back Against Chinese Counterfeits With Steven Weigler

My Wife Quit Her Job

Today I’m thrilled to have Steven Weigler on the show, Steve is my go-to guy when it comes to intellectual property protection, copyrights and trademarks. He is the founder of where he helps e-commerce entrepreneurs protect their IP.


[Video] 5 Email Marketing Tips to Increase Opens and Clicks

ROI Revolution

Published February 8, 2021. We send hundreds of emails a year here at ROI Revolution and have done a bevvy of split testing and multivariate testing to help us make more informed decisions for everything from subject lines to email content and creative.

Revolut vs Monzo (Feb 2021): Which Online Bank’s Best?

Ecommerce Platforms

Revolut and Monzo are two innovative financial services that offer various personal and business accounts to suit multiple needs. They both provide a range of services designed for busy people that can be conveniently accessed via their mobile banking apps.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

SMS Marketing Short Code Regulations Are Changing: What You Need to Know


Reading Time: 4 minutes. SMS is a rapidly growing marketing channel and major mobile carriers are taking action to keep it a trusted one.

Shopify adds Shop Pay to Facebook, Instagram


It's the first expansion of the service outside of Shopify's own platform, and seeks to offer a smoother buying process

Why eCommerce Brands Should Care About Product Page Descriptions


Buyers have certain expectations that require eCommerce stores to showcase and communicate products in ways that both tell stories and educate consumers. Surprising and delighting site visitors on product pages has become the new norm and is no longer just an elevated experience from larger brands.

Square vs Squarespace (Feb 2021) – The Ultimate Comparison

Ecommerce Platforms

Square and Squarespace might sound like two parts of the same puzzle, but they’re actually very different solutions, with unique benefits to offer. Today, we’re going to look at both Square and Squarespace , to help you decide which one might be right for you.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Subpostmasters back bill to stop slide into cashless society


The NFSP is supporting the Banking Services (Post Offices) Bill that is going to be presented to parliament on 2 March.

Ralph Lauren to shrink office and store footprint as sales remain sluggish


As the luxury brand struggles to gain a foothold in the COVID-19 era, it is cutting costs and working to win over younger shoppers


The Product Launch Guide: 5 Questions to Answer Before Making the Leap


Launching a new product is anything but easy. Forty percent of new products fail , according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers.

5 Best Shopify Abandoned Cart Apps For Winning Back Your Sales


Reading Time: 9 minutes. Abandoned carts are one of the most painful and costly issues for online retailers, and they are scarily common. In fact, a whopping 70% of all carts are abandoned.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

5 Ways COVID-19 has Reshaped Consumer Behavior

Retail Touch

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal.

Target's activewear brand generates $1B in first year


The All in Motion line is the retailer's 10th private label to hit billion-dollar status


Almost half of consumers will continue to shop more locally, finds research


Homeworking and local living are expecting to continue into 2021, new research reveals.

How Does Captive Pricing Work?


Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

9 Provocative Retail Predictions for 2021

Steve Dennis

With so much uncertainty and volatility in the economy, it may be foolhardy to go out on a limb with any predictions. My crystal ball has certainly been faulty more than a few times.

WSJ: Best Buy cuts jobs, hours for some store workers as it pivots to digital


The electronics retailer has been making changes to its operating model in stores as its channel mix adjusts to more online purchases

Review Marketing Strategies That Build Customer Trust and Loyalty


Reading Time: 6 minutes. What’s the first thing you look at when you’re shopping for products online? Chances are, it’s customer reviews.

4 Trending Color Palettes for 2021

Retail Touch

The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.