Sat.Jun 22, 2019 - Fri.Jun 28, 2019

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How To Leverage Site Search Data To Fuel Your Marketing Strategy

RTP blog

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling. But search data is your way of predictively assessing which are about to sell, before they actually do. It offers a wide-ranging view of shopper behavior and their interest level across products, brands and categories.

PPC 150
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The state of digital payments in B2B ecommerce

GetElastic

It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital — from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge. Unlike B2C, where streamlined checkouts accept instant payment from credit cards, PayPal and the like, paper checks and manual processes still drive the bulk of B2B payments.

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6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy

Bootstrapping Ecommerce

If you’re unsure about what to do with promo codes, join us as we take a look at 6 of the best ways to use promo codes in your ecommerce marketing strategy. The post 6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy appeared first on Bootstrapping Ecommerce.

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It’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations

Forrester eCommerce

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today. This year, we included 61 countries, adding Kuwait, the Philippines, Qatar, Saudi Arabia, Sri Lanka, United Arab […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Understanding the API Economy and Its Role in Ecommerce

BigCommerce

The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how…

eCommerce 372
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The Empowered Marketer: David Lemley of Retail Voodoo

Optimizely

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

More Trending

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Recruiting Market Update: Top 3 Things to Know About iCIMS Acquisition of Jibe

Forrester eCommerce

In case you’ve been keeping score, you know the Recruiting market has been evolving rapidly. A slew of new marketing oriented, AI-fueled innovations to improve candidate experiences, boost the quality of talent acquired, and reduce overall recruiting costs has blossomed. And while this has been happening, the overall HCM market, including Recruiting solution vendors has […].

Marketing 389
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Your Guide To Ecommerce Themes: How To Choose The Right Design For Your Online Store

BigCommerce

In today’s digital world, consumers are more distracted than ever.

eCommerce 362
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GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

RTP blog

By Jack Carvel, Qubit It’s been more than one year since the General Data Protection Regulation (GDPR) came into force, so it’s a good time to reflect on the legislation and evaluate whether it has lived up to its promise — and what it was designed to do: to protect the data privacy of citizens in the EU and give them more control over how and when their data is being used.

Consumer 150
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Zaius How-To: Predicting Shopper Likelihood

Optimizely

Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius.

Marketing 150
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Create More Video To Engage Your B2B Buyers

Forrester eCommerce

If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

B2B 388
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Top 31 Shopify Apps to Sell More [ 2019 Edition ]

Omnisend

Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This huge retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes. Take the following list of Shopify apps as a lighthouse. These featured applications are high-end tools that we recommend. They are able to cover your marketing, site optimization, Read more The post Top 31 Shopify Apps to Sell More [ 2019 Edition ] appeared first on Ecommerce Marketing Automation | Omnisend.

Shopify 167
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Wicked Quick: why product content syndication matters

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. For this week’s Wicked Quick, I’m sharing a Q&A from IRCE 2019 where I caught up with Marcus Rottmaier, CRO, Productsup.

Channel 166
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Zaius How-To: Uncovering Product Opportunities

Optimizely

In this detailed Zaius How-To, we examine the Product Opportunities Report to show how you can identify your highest and lowest performing products, along with how often you’re promoting each. The post Zaius How-To: Uncovering Product Opportunities appeared first on Zaius.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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After A First Date, Would Your B2B Website Get A Second?

Forrester eCommerce

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] This same study shows B2B websites surpass digital advertising, search engine optimization, sales enablement, partner enablement, or events for early-stage demand-gen effectiveness.

B2B 390
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261: How My Student Kym Campbell Makes $400K/Year Helping Women With Their Fertility

My Wife Quit Her Job

Today I’m really happy to have Kym Campbell on the show and Kym is a student in my Create A Profitable Online Store Course. But her story is different compared to the other students in my class in that she doesn’t sell any physical products. Instead, she’s taken her business SmartFertilityChoices.com to over $400K in revenue this past year with a membership site and digital courses.

Marketing 120
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Microservices: to implement or not to implement? That is the question.

GetElastic

In a world where digital transformation is the top priority, microservices has emerged as a fundamental shift in how companies approach technology applications. Microservices, an architectural composition wherein a variety of small, autonomous services form a larger application, differ entirely from its monolith predecessor. While both microservice and monolithic architectures have their own benefits, we’re seeing the trend towards microservices increase.

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Facing Controversy Head-on: My Experience Interviewing Tobi Lütke, CEO of Shopify

Optimizely

Last week, I had the opportunity to sit down for a Q&A with Tobi Lütke on-stage at Shopify Unite , Shopify’s annual partner conference. . While I expected it to be an exciting experience, I was honestly surprised by one thing: the CEO’s level of transparency with the entire partner community. . Here’s what happened: . I was lucky to not only talk with Tobi and represent the Shopify Partner community on stage, but also to see the behind-the-scenes process at Shopify’s massive event. .

Shopify 150
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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New Research: What Blockchain Means For Advertisers

Forrester eCommerce

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating […].

Supplies 381
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8 Different Ways to Use Email Autoresponders to Boost Ecommerce Growth

Omnisend

What does it take to boost your online store once you’ve already implemented email automation into your business? Is there anything else that can give you an edge over your competition? Here’s what we found: it is incorporating email autoresponders. According to Marketing Sherpa, the most common applications of automated emails have been through welcome Read more The post 8 Different Ways to Use Email Autoresponders to Boost Ecommerce Growth appeared first on Ecommerce Marketing Automation | Omn

eCommerce 141
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Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Canonicalized

“Know your customer!” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it. Mainly because it leads to ambiguous questions like “how?” […]. The post Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series] appeared first on Canonicalized.

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Personalized Emails That Drive Results for Top Beauty Brands

Optimizely

The beauty industry is all about personalization. Every shade of foundation, lipstick, and shadow is made to perfectly complement each individual’s skin tone, hair color, or eye color. But not every beauty brand personalizes emails as well as they personalize products. Too often, brands send the same promotional messages to customers everywhere — despite the product detail pages they’ve browsed, their personal purchase history, or specific brand preferences.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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You Can’t Ignore GDPR In Customer Service

Forrester eCommerce

Many organizations — particularly in North America — think that the EU’s General Data Protection Regulation (GDPR) doesn’t apply to them. On May 25, 2018, the day the GDPR went into effect, I happened to be in Canada doing an in-person workshop with a large financial services client. In a session about contact center trends, […].

Workshop 343
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Manufacturers are missing out on major IoT income

GetElastic

Thanks to the Internet of Things and its counterpart, the Industrial Internet of Things (IIoT), a growing number of both business and consumer-facing products are entering the connected world. An estimated 10 billion devices will be IoT-connected by 2020, a group that goes far beyond smartphones and personal assistants. Toothbrushes, microwaves, printers, vacuum cleaners and blood glucose meters are just a few of the IoT-connected devices that can learn to reorder their own supplies. .

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The Best Email Subject Lines: The Ultimate Guide + 515 Examples

Omnisend

Did you know that 35% of customers open emails based solely on the subject line? What’s more, 69% of email recipients mark messages as spam based on the subject line. These two stats confirm the fact that great subject lines are crucial for your email campaign. The small detail, like the subject line, can Read more The post The Best Email Subject Lines: The Ultimate Guide + 515 Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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Email Open Rates: Leveraging Personalization to Be Ever in Your Favor

Sailthru

More than 50% of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates. I’ll bet most inboxes look something like this: The email that doesn’t go to the primary inbox is not SPAM. The vast majority of that is caught by ISPs , but the tremendous volumes of email looking to reach individual consumers are what is making marketers’ jo

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Can You Prove The Business Impact Of Better Design?

Forrester eCommerce

Design leaders often ask me: “How do I make the case to grow my team?” “How do I prove the impact better design has on my organization?” “How do I elevate the impact of design?” The answers to all three questions come down to having a repeatable process in place for linking design investments (past […].

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3 Inventory Planning Models to Know

TradeGecko

Everything is better in moderation, they say. This is particularly true when it comes to inventory stock. There should not be too much or too little as it can greatly affect your sales and profitability. Here’s when inventory planning and management can help. Companies that source, produce and manufacture raw materials must analyze demand, decide when and how much to order.

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The 7 Most Important Email Marketing Metrics For Ecommerce

Omnisend

Metrics always go in step with business activities. Only by measuring the effectiveness of your actions can you figure out which of them is best to implement and what has to be discontinued. This article contains the most important metrics what have to be measured when implementing your email marketing strategy. Also, how to measure Read more The post The 7 Most Important Email Marketing Metrics For Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 124
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9 Tips to Stay Ahead of the Ecommerce Competition

A Better Lemonade Stand

Make consumers choose YOUR business over your competitors. These 9 easy-to-implement tips will give you ideas on how to stay ahead. The post 9 Tips to Stay Ahead of the Ecommerce Competition appeared first on A Better Lemonade Stand.

eCommerce 111
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.