Sat.Jun 22, 2019 - Fri.Jun 28, 2019

How To Leverage Site Search Data To Fuel Your Marketing Strategy

Retail TouchPoints

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling.

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The state of digital payments in B2B ecommerce


It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers.

6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy

Bootstrapping Ecommerce

If you’re unsure about what to do with promo codes, join us as we take a look at 6 of the best ways to use promo codes in your ecommerce marketing strategy. The post 6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy appeared first on Bootstrapping Ecommerce.

After A First Date, Would Your B2B Website Get A Second?

Forrester eCommerce

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]


“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it.

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The Empowered Marketer: David Lemley of Retail Voodoo


How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.

New Research: What Blockchain Means For Advertisers

Forrester eCommerce

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame.

Canton Fair – My Guide To China’s Largest Wholesale Supplier Trade Show

My Wife Quit Her Job

Every other year, my wife and I make a trip to Guangzhou, China to attend the Canton Fair. If you’ve never heard of the Canton Fair, it is the largest whole supplier tradeshow in the world where thousands of vendors and buyers attend. Here are some statistics for this past year. Number of Exhibitors?: ?25,049 25,049 exhibitors. Number of Overseas Buyers?: ?191,950 191,950 buyers. Number of Booths?: ?60,466 60,466 standard booths. Exhibition Space?: ?1,185,000

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Your Guide To Ecommerce Themes: How To Choose The Right Design For Your Online Store


In today’s digital world, consumers are more distracted than ever. How many times have you visited a website, but then… Ecommerce Design

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

Create More Video To Engage Your B2B Buyers

Forrester eCommerce

If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories.

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7 Teachable Alternatives Every Course Developer Should Consider

Ecommerce Platforms

As you've landed on this Teachable alternatives roundup, there's a good chance there's an area of expertise you're particularly passionate about. If you're nodding as you read, you'll be pleased to hear you can easily harness your industry know-how to generate a healthy income.

Wicked Quick: why product content syndication matters


Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick.

How I Grew My Dying Facebook Traffic


Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to my site, I get less and less traffic. And it’s been this way for years. In other words, my organic reach on Facebook was dying.

Recruiting Market Update: Top 3 Things to Know About iCIMS Acquisition of Jibe

Forrester eCommerce

In case you’ve been keeping score, you know the Recruiting market has been evolving rapidly. A slew of new marketing oriented, AI-fueled innovations to improve candidate experiences, boost the quality of talent acquired, and reduce overall recruiting costs has blossomed.

261: How My Student Kym Campbell Makes $400K/Year Helping Women With Their Fertility

My Wife Quit Her Job

Today I’m really happy to have Kym Campbell on the show and Kym is a student in my Create A Profitable Online Store Course. But her story is different compared to the other students in my class in that she doesn’t sell any physical products.

Running a Subscription-Based Business? Consider Chargebee: A Complete Review

Ecommerce Platforms

The stats speak for themselves; as many as 15% of online shoppers at one point or another have signed up to receive a product-based monthly subscription. So, if you're an entrepreneur looking for a new venture, now's the time to jump on the bandwagon and launch a subscription-based business.

Microservices: to implement or not to implement? That is the question.


In a world where digital transformation is the top priority, microservices has emerged as a fundamental shift in how companies approach technology applications.

It’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations

Forrester eCommerce

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today.

Zaius How-To: Predicting Shopper Likelihood


Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius

Strikingly Review: Simple Website Builder (June 2019)

Ecommerce Platforms

These days, if you want your business to be successful, you need to be active online. Unfortunately, building a website can be a complicated and expensive experience. What if you don't have the technical prowess and coding know-how to create an incredible site?

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CVAs are fatally wounding our High Streets, warns e-commerce delivery expert

Retail Technology Review

As Monsoon seeks to join the ranks of stores slashing rents through a company voluntary agreement, ParcelHero says CVAs are simply speeding up the demise of High Street shopping and will impact on pension and investment schemes. Critical Issues Internet Retailing Retail Supply Chain

Can You Prove The Business Impact Of Better Design?

Forrester eCommerce

Design leaders often ask me: “How do I make the case to grow my team?” “How How do I prove the impact better design has on my organization?” “How How do I elevate the impact of design?”

Zaius How-To: Uncovering Product Opportunities


In this detailed Zaius How-To, we examine the Product Opportunities Report to show how you can identify your highest and lowest performing products, along with how often you’re promoting each. The post Zaius How-To: Uncovering Product Opportunities appeared first on Zaius


Kounta POS Review: Everything you Need to Know

Ecommerce Platforms

As you may know, a letter-perfect POS system is always an ingredient to impeccable payment processing in any business setup. On paper, Kounta seems to give more than it takes in the hospitality industry.

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eCommerce fulfilment specialist fulfilmentcrowd opens new centre in South Wales

Retail Technology Review

Chorley-headquartered order fulfilment and eCommerce logistics specialist, fulfilmentcrowd, has announced the opening of its latest service centre in Cwmbran, Wales, in partnership with leading seasonal decorations supplier, Festive Productions Ltd - further strengthening the capacity of its national network. Internet Retailing Retail Supply Chain

Cut Through The Chatbot Hype To Find The Right Conversational AI Solution For You

Forrester eCommerce

In this short take, I discuss the lessons learned from evaluating 14 vendors for the Forrester New Wave™: Conversational AI For Customer Service, Q2 2019. Check out the video below. For more insights, Forrester clients can dig into the full evaluative research here.

Instagram Ads Prove Third-Party Data is Only Occasionally Accurate


A few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising. He showed exactly how to get to this specific page in Instagram’s settings, and asked his followers to post some of their most ridiculous results. NEW GAME!

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How to Sell More Products with Amazon Product Photography


The success of third-party sellers on Amazon is due in part to standardized listings — these listings look exactly like original Amazon listings.

Is digitisation the key to preventing cross-border landed costs from disrupting international ecommerce?

Retail Technology Review

In a time of continued economic and political uncertainty - where threats against global trade either quickly materialise or fizzle out as part of hardline foreign policy negotiations - companies involved in international trade must now contend with an unprecedented amount of uncertainty and risk as the ‘new normal’. Critical Issues Internet Retailing Retail Supply Chain

Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Forrester eCommerce

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers.

Facing Controversy Head-on: My Experience Interviewing Tobi Lütke, CEO of Shopify


Last week, I had the opportunity to sit down for a Q&A with Tobi Lütke on-stage at Shopify Unite , Shopify’s annual partner conference. . While I expected it to be an exciting experience, I was honestly surprised by one thing: the CEO’s level of transparency with the entire partner community. .