Sat.Jun 22, 2019 - Fri.Jun 28, 2019

How To Leverage Site Search Data To Fuel Your Marketing Strategy

Retail TouchPoints

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling.

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The state of digital payments in B2B ecommerce


It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers.

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6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy

Bootstrapping Ecommerce

If you’re unsure about what to do with promo codes, join us as we take a look at 6 of the best ways to use promo codes in your ecommerce marketing strategy. The post 6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy appeared first on Bootstrapping Ecommerce.

It’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations

Forrester eCommerce

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

The Empowered Marketer: David Lemley of Retail Voodoo


How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.

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Canton Fair – My Guide To China’s Largest Wholesale Supplier Trade Show

My Wife Quit Her Job

Every other year, my wife and I make a trip to Guangzhou, China to attend the Canton Fair. If you’ve never heard of the Canton Fair, it is the largest whole supplier tradeshow in the world where thousands of vendors and buyers attend. Here are some statistics for this past year. Number of Exhibitors?: ?25,049 25,049 exhibitors. Number of Overseas Buyers?: ?191,950 191,950 buyers. Number of Booths?: ?60,466 60,466 standard booths. Exhibition Space?: ?1,185,000

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After A First Date, Would Your B2B Website Get A Second?

Forrester eCommerce

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

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GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

Your Guide To Ecommerce Themes: How To Choose The Right Design For Your Online Store


In today’s digital world, consumers are more distracted than ever. How many times have you visited a website, but then… Ecommerce Design

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Zaius How-To: Predicting Shopper Likelihood


Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius

Create More Video To Engage Your B2B Buyers

Forrester eCommerce

If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories.

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261: How My Student Kym Campbell Makes $400K/Year Helping Women With Their Fertility

My Wife Quit Her Job

Today I’m really happy to have Kym Campbell on the show and Kym is a student in my Create A Profitable Online Store Course. But her story is different compared to the other students in my class in that she doesn’t sell any physical products.

Top 31 Shopify Apps to Sell More [ 2019 Edition ]


Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This huge retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes. Take the following list of Shopify apps as a lighthouse.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Zaius How-To: Uncovering Product Opportunities


In this detailed Zaius How-To, we examine the Product Opportunities Report to show how you can identify your highest and lowest performing products, along with how often you’re promoting each. The post Zaius How-To: Uncovering Product Opportunities appeared first on Zaius


Recruiting Market Update: Top 3 Things to Know About iCIMS Acquisition of Jibe

Forrester eCommerce

In case you’ve been keeping score, you know the Recruiting market has been evolving rapidly. A slew of new marketing oriented, AI-fueled innovations to improve candidate experiences, boost the quality of talent acquired, and reduce overall recruiting costs has blossomed.

Running a Subscription-Based Business? Consider Chargebee: A Complete Review

Ecommerce Platforms

The stats speak for themselves; as many as 15% of online shoppers at one point or another have signed up to receive a product-based monthly subscription. So, if you're an entrepreneur looking for a new venture, now's the time to jump on the bandwagon and launch a subscription-based business.

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]


“Know your customer!” ” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Instagram Ads Prove Third-Party Data is Only Occasionally Accurate


A few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising. He showed exactly how to get to this specific page in Instagram’s settings, and asked his followers to post some of their most ridiculous results. NEW GAME!

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New Research: What Blockchain Means For Advertisers

Forrester eCommerce

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame.

Strikingly Review: Simple Website Builder (June 2019)

Ecommerce Platforms

These days, if you want your business to be successful, you need to be active online. Unfortunately, building a website can be a complicated and expensive experience. What if you don't have the technical prowess and coding know-how to create an incredible site?

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4 Ways to Capture Leads Without Offering an Incentive


Here at UpSellit, we frequently talk about the importance of high quality lead capture strategies. Because having a customer’s email is powerful. A well-developed email list expands your customer base, allows for effective remarketing, and builds customer loyalty.

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Facing Controversy Head-on: My Experience Interviewing Tobi Lütke, CEO of Shopify


Last week, I had the opportunity to sit down for a Q&A with Tobi Lütke on-stage at Shopify Unite , Shopify’s annual partner conference. . While I expected it to be an exciting experience, I was honestly surprised by one thing: the CEO’s level of transparency with the entire partner community. .

Can You Prove The Business Impact Of Better Design?

Forrester eCommerce

Design leaders often ask me: “How do I make the case to grow my team?” “How How do I prove the impact better design has on my organization?” “How How do I elevate the impact of design?”

Email Open Rates: Leveraging Personalization to Be Ever in Your Favor


More than 50% of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates.

8 Different Ways to Use Email Autoresponders to Boost Ecommerce Growth


What does it take to boost your online store once you’ve already implemented email automation into your business? Is there anything else that can give you an edge over your competition? Here’s what we found: it is incorporating email autoresponders.

Personalized Emails That Drive Results for Top Beauty Brands


The beauty industry is all about personalization. Every shade of foundation, lipstick, and shadow is made to perfectly complement each individual’s skin tone, hair color, or eye color. But not every beauty brand personalizes emails as well as they personalize products.

Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Forrester eCommerce

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers.

Are you confusing markups and margins?


No matter the size of your operations, all businesses that deal with selling products has to grapple with selling price and cost price.

The Best Email Subject Lines: The Ultimate Guide + 515 Examples


Did you know that 35% of customers open emails based solely on the subject line? What’s more, 69% of email recipients mark messages as spam based on the subject line. These two stats confirm the fact that great subject lines are crucial for your email campaign.

Wicked Quick: why product content syndication matters


Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick.