Sat.May 09, 2020 - Fri.May 15, 2020

Exact Match Keywords: How To Use Them Effectively

Store Growers

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only show your ads for keywords that are almost identical to the one you provide.

Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data.

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No time for picking errors

Retail Technology Review

One of the biggest challenges faced by successful e-commerce operations stepping up to their first fulfilment centre will be minimising pick errors. Retail Supply Chain Internet Retailing

Don’t Succumb To Social Media Stockholm Syndrome

Forrester eCommerce

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Preparing For The Next Era of Retail: How To Succeed In a World Without COVID-19

BigCommerce

The past six weeks have been inconceivable for retailers around the world. Aside from how our personal lives have changed,… COVID-19

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Podia vs Thinkific (2020): Our Favorite Revealed

Ecommerce Platforms

Now's a great time to start selling educational content online. Because the eLearning industry is a booming business attracting new learners and instructors every day.

Business Resilience Is No Longer Optional

Forrester eCommerce

Too many business and technology leaders have referred to the global pandemic as a black swan — an entirely unpredictable and devastating event.

How to Create Post-Purchase Emails that Renew the Customer Journey

Omnisend

Reading Time: 8 minutes. “Thank you for your order” isn’t the end of the customer journey—it’s just a step within it. The modern-day customer journey is far from linear, and the truth is, it never really ends.

304: Dropshipping – Everything You Need To Know With Steve Chou

My Wife Quit Her Job

Most people try to open up a dropshipped store expecting it to be easy, but in reality, there’s a lot more to it than you think. The reason I created this episode is because I’m constantly asked about dropshipping and decided to document my thoughts in audio once and for all.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Best Print on Demand Companies for 2020

Ecommerce Platforms

Starting your own business is easier today than it has ever been. You don’t need to buy a brick and mortar store to get selling anymore. All you need is the right attitude, a good set of ideas, and an internet connection.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester eCommerce

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried.

Covid-19: Looking beyond profit. How small businesses are adapting and giving back.

TradeGecko

In the fourth installment of its kind, we continue to monitor commerce trends as they emerge and evolve as a result of the Covid-19 pandemic. Managing through Coronavirus

The Neiman Marcus Bankruptcy: Separating The Myths From The Realities

Steve Dennis

As a former senior executive at the Neiman Marcus Group (though gone for more than a decade now) it certainly filled me with sadness when I heard that the iconic luxury retailer filed for bankruptcy. Though, as I wrote about nearly a year ago, this news is hardly surprising.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

WooCart Review: A Deep Look at the FirstHosting Service Exclusively for WooCommerce Stores

Ecommerce Platforms

Finding the right hosting service is one of the top concerns of new WooCommerce store owners. This concern is valid because most managed WordPress offers run on shared hosting. Hence your store’s load time increases as more site owners share the same servers.

Distinguish Hot From Hype In Retail Tech Investments For 2020

Forrester eCommerce

In the highly competitive world of commerce, retailers and brands must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied.

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

As the coronavirus outbreak has affected every aspect of our lives, the economic shifts have been dramatic. We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators.

Retail’s Great Bifurcation 2.0

Steve Dennis

It was nearly 10 years ago when I first started to notice the bifurcation of retail. More and more, success was being found at either end of the shopping spectrum.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Best Print on Demand Shopify Apps for 2020

Ecommerce Platforms

Are you thinking about starting your own clothing line? Or perhaps you want to sell your own line of accessories? Either way, you've come to the right place because in this article, we’ll explore the best print on demand Shopify apps.

Summit 2020: Lessons In Resilience And Customer Centricity

Forrester eCommerce

Forrester analysts share how B2B companies can help their clients and themselves navigate uncertainty. B2B marketing customer centricity

Google’s May 2020 Core Update: What You Need to Know

Kissmetrics

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above.

Dead Brands Walking

Steve Dennis

What follows is a sub-chapter from my new book. When I wrote it last fall I had no idea how prophetic it would be.

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How to use Pop-ups for e-commerce conversions [tips and strategies]

Omniconvert

You’ve probably heard multiple times by now that pop-ups are dead, boring to potential customers, and similar? Well, rest assured. The post How to use Pop-ups for e-commerce conversions [tips and strategies] appeared first on ECOMMERCE GROWTH Blog.

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COVID-19, Automation and You

Forrester eCommerce

The COVID-19 crisis has made automation a boardroom imperative, not just as a mechanism for cost takeout, but also as a tool for risk mitigation and business resiliency.

How Publishers Can Pivot to a More Sustainable Future: Q+A With Allison Mezzafonte

Sailthru

If it’s true that opportunity lies in crisis, then the media industry should be awash in opportunity right now. Already strained by the Facebook-Google duopoly, publishers now have to contend with slashed advertising budgets and advertisers who are shying away from content related to COVID-19.

How to Improve Audience Targeting with Customer Profiles

FastSpring

We’re constantly talking about how important it is to KNOW your customer. It’s the foundation for any good marketing strategy. It’s behind every effective online ad, interesting blog post, enticing product description, successful keyword strategy, etc.

Why Your Business Needs to Focus on Better Customer Experience (And How to Do It Right)

Omniconvert

The coronavirus has changed the business world. This is because it has affected our lives and the way we do. The post Why Your Business Needs to Focus on Better Customer Experience (And How to Do It Right) appeared first on ECOMMERCE GROWTH Blog.

Think Adaptive For The 2020s

Forrester eCommerce

In 2020 successful businesses will focus less on accurately predicting the future years in advance. Instead they will become the kind of company that proactively adapts and shape-shifts as events unfold. Forrester's adaptive strategy provides a framework for success.

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Top tips for updating your eCommerce platform

Retail Technology Review

As the news that the UK government plans to begin re-opening some retail stores in June, many retailers were last night faced with the reality of another month of tough trading conditions. But with this in mind, retailers have been, and continue to look at investing in and ramping up their online operations to ensure they have an effective platform that drives sales. Internet Retailing Critical Issues Retail Supply Chain

Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

Reading Time: 5 minutes. Ecommerce is set to make up 17.5% of all retail sales by 2021, and it is estimated that there will be 2.05 billion global digital buyers in 2020.

How Cause Marketing Can Help You Grow Your Business

SheerID

Explore the topic of cause marketing and find out how to build a cause-related strategy that fits your target customer. ? Learn more today with SheerID! Blog Posts Cause Marketing Customer Acquisition Identity Marketing