Kissmetrics

JUNE 30, 2021

What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match.

SEO 289

SEO Improvements Mobile Reference 289

Retail TouchPoints

JUNE 29, 2021

When Amazon Go launched in 2018, critics claimed that it would take more than a decade for autonomous retail to catch on. Fast-forward a couple of years and one global pandemic later, it’s clear that autonomous retail isn’t going anywhere. In fact, it’s evolved from a futuristic sci-fi concept to a safe option for shoppers to do their daily grocery shopping.

Payment Services 228

Payment Services Retail Customer Retention Payments 228

Wiser

JULY 1, 2021

Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of similar challenges. For starters, you need to find the balance between margins that allows for continued growth and addresses market demands. This may not be an easy task, and a little help is never a bad thing. Before setting any kind of strategy, it is important to have all the related information at hand alongside a global vision.

Article 78

Article Electronics Marketing Consumer 78

Forrester eCommerce

JUNE 28, 2021

The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].

Other 534

Other Management Customer 534

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

JUNE 28, 2021

Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.

Webinar 352

Webinar SEO Mobile Improvements 352

BigCommerce

JULY 1, 2021

Remember the days in the not-too-distant past when subscriptions just meant gym memberships and newspaper deliveries?

Subscription 384

Subscription eCommerce 384

Forrester eCommerce

JUNE 30, 2021

The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].

Telecommunications 530

Telecommunications Supplies Customer Operations 530

Kissmetrics

JULY 1, 2021

According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

Article 326

Article Social Media Management Marketing 326

Groove

JUNE 28, 2021

Your blog post Gone are the days of living project to project. When you offer inbound services your agency or service provider is able to provide a continuous stream of repeatable services that drive real business results for your clients. As you show the value of your services, it becomes easy to package additional services into each client engagement. content here….

Blog 259

Blog eCommerce 259

Retail TouchPoints

JULY 1, 2021

Waterdrop — a microdrink CPG brand — has debuted its first U.S. retail store in Miami Beach, Fla. Launched in Vienna in 2017, waterdrop operates 15 brick-and-mortar stores and serves 1 million+ customers across Europe. The brand expanded to the U.S. with its ecommerce business in spring 2021, now being followed by its first retail location on Miami’s iconic Lincoln Road shopping corridor.

Accessories 294

Accessories Retail Events Operations 294

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JUNE 29, 2021

We occasionally get asked this question: “Would Zero Trust have prevented [insert high-profile breach]?” The breach in question could be Equifax, SolarWinds, or the United States Office of Personnel Management. We haven’t been asked (yet) about the announcement from Microsoft this month, where they acknowledged that they were a target of, and indeed had an […].

Management 521

Management Operations Customer 521

Kissmetrics

JULY 1, 2021

If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.

Social Media 310

Social Media Blog Download Events 310

Ecommerce Platforms

JUNE 30, 2021

Zoho CRM was founded in 1996, over time they have created a management tool that covers the complete customer journey. This includes sales & marketing, customer support, and an integrated inventory management system. As part of the sales & marketing element of their tool, they offer an online form builder. Zoho is a huge company that supports over 60 million customers worldwide including Netflix, Amazon, and Facebook.

Payment Services 211

Payment Services Mobile Live Chat PayPal 211

Retail TouchPoints

JULY 1, 2021

Gap will be shuttering all 81 of its stores in the UK and Ireland by the end of September 2021 as part of a strategic review of its European business. The Guardian estimates that the closures will result in the loss of more than 1,000 jobs. Shutdowns will begin in August 2021, but Gap isn’t exiting the countries completely — it will maintain its ecommerce business in the region and is looking for a partner to run that operation.

Other 276

Other Multichannel Marketing Operations 276

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The disruption in […].

Consumer 519

Consumer Customer Loyalty Customer Experience Customer 519

Kissmetrics

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Customer 276

Customer Social Media Customer Retention eCommerce 276

My Wife Quit Her Job

JUNE 30, 2021

It’s been a solid 5 years since I resigned from my day job so I wanted to take a moment to reflect on my experiences with unemployment and how to find out what makes you happy. In this episode, we’re going to talk about happiness in the context of your career, your business, and your life and what it takes to feel fulfilled. What You’ll Learn The patterns I’ve discovered with successful entrepreneurs Why great success comes at a sacrifice How to achieve work life balance Other

Fulfillment 156

Fulfillment Books Other 156

Retail TouchPoints

JULY 1, 2021

Timberland will launch ReCircled, a recycling and upcycling program that will fuel the retailer’s circular design and development cycle. The initiative is a major step in Timberland’s goal of having a net positive impact on nature by 2030, through reuse and promotion of regenerative farming practices. Starting in August 2021, ReCircled will let U.S. customers return any Timberland footwear, apparel or accessory to a Timberland store to either be repaired or refurbished.

Accessories 264

Accessories Apparel Shipping Consumer 264

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JUNE 30, 2021

Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. Now that pandemic restrictions have […].

Travel 421

Travel Consumer Other Customer Experience 421

Ecommerce Platforms

JUNE 28, 2021

Revolut has been making quite the impression as a way for people to exchange money and collect ecommerce payments without the hassle of inflated exchange rates and outdated money-sending services. It's a wonderful app which allows business payment solutions, including features for sending and accepting international transfers, as well as the ability to issue physical and virtual cards for your business.

WooCommerce 181

WooCommerce Merchant Services Payment Services Magento 181

ecomdash

JUNE 30, 2021

Where are the best places to sell online? This guide compares the 5 top ecommerce marketplaces: Amazon, eBay, Walmart, Etsy, and web stores. The post 5 Best Places to Sell Online in 2021 appeared first on Ecomdash.

eCommerce 158

eCommerce Shopping Carts 158

Retail TouchPoints

JULY 1, 2021

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Responding to its customers’ desire for a more enhanced, elevated and personalized luxury experience, NMG announced plans to invest more than a half-billion dollars in digital technology over the next three years , through acquisitions like its recent purchase of

Omnichannel 264

Omnichannel Technology Channel Department Stores 264

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

JULY 1, 2021

Organizations that fail to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do.

Omnichannel 435

Omnichannel Marketing B2B Technology 435

Ecommerce Platforms

JULY 1, 2021

Running your own ecommerce business can be the ideal way to follow your entrepreneurial dreams and achieve amazing results. However, before you can start making money, you’ll need to figure out how you’re going to keep your store running. After all, there’s more to an ecommerce business than an amazing website and a marketing campaign. You also need to stock products and get them to your target audience.

Shipping Costs 173

Shipping Costs Shopify Shipping eCommerce 173

Omnisend

JUNE 28, 2021

Reading Time: 7 minutes. Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. As a result, the customer sees content that’s more applicable to them and their circumstances, and brands can ensure that their audience is seeing the most appropriate content. 71% of consumers feel frustrated when their shopping experience is impersonal.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Retail TouchPoints

JUNE 30, 2021

Outdoor gear retailer Backcountry has selected Centric Software ’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB, to help it plan, design and develop products. The retailer will use the software to position itself for future growth with a focus on private label items. Backcountry’s private label team is aiming to improve collaboration, reduce data entry errors and create a better workstream flow.

Improvements 243

Improvements Outdoor Apparel Management 243

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

JUNE 30, 2021

You know, I really feel for security leaders and professionals. After a year of pandemic-related disruption and an uptick in ransomware and serious cyberattacks of all kinds — just as they’re firming up their policies and strategies to secure hybrid work for the for the foreseeable future – they get hit with an all-out assault […].

Management 344

Management Customer 344

SellBrite

JUNE 28, 2021

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to win sales. One of the easiest ways to highlight your items is Amazon PPC.

PPC 144

PPC Recommendation BigCommerce Management 144

Retail Technology Review

JUNE 29, 2021

New research from Hitachi Solutions and K3 Technologies has found that many retailers didn’t have the technology foundation in place to capitalise on the eCommerce boom over the last year. In fact, over half (57%) of retailers reported that they weren’t agile enough.

Fashion 133

Fashion eCommerce Retail Technology 133

Retail TouchPoints

JUNE 29, 2021

Walmart has launched a private label analog insulin through its ReliOn brand, available in both analog insulin vials and FlexPens. The new medication is priced to help customers save 58% to 75% off the cash price of branded analog insulin products. The NovoLog Insulin injection, which is manufactured by Novo Nordisk, will become available in Walmart pharmacies the week of June 28, and in Sam’s Club pharmacies in mid-July.

Management 230

Management Other Marketing Customer 230

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail