RTP blog

FEBRUARY 12, 2018

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

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Kissmetrics

FEBRUARY 12, 2018

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here. Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind.

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My Wife Quit Her Job

FEBRUARY 13, 2018

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data.

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Klaviyo

FEBRUARY 15, 2018

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

FEBRUARY 16, 2018

By Pieter Aarts, roOomy To stay competitive in today’s technology-driven world, it’s crucial that retailers implement new solutions that exceed expectations for both their customer experience and their back-end operations. As consumer expectations continue to evolve and companies search for new ways to improve their business processes, many are turning to technology to stand out from the pack.

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Bootstrapping Ecommerce

FEBRUARY 13, 2018

Need advice, inspiration or motivation? These 15 books are the best business books of all time and they're a must-read for every entrepreneur or "wantrepreneur" out there! The post The Best Business Books of All Time: 15 Books Every Entrepreneur Needs to Read appeared first on Bootstrapping Ecommerce.

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Books eCommerce 154

Klaviyo

FEBRUARY 13, 2018

How do you get someone to open a browse abandonment email and lead them to purchase? By crafting a well-timed subject line tempting your customers back to the product pages. This is easier said than done. Despite requiring a bit of planning, browse abandonment emails work! These emails have a 62.9% higher open rate than traditional emails. To help you increase your open rates, I dug into the data to discover which type of browse abandonment subject lines are the most common, which subject lines

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RTP blog

FEBRUARY 14, 2018

In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week, Unilever CMO Keith Weed noted that the CPG giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. Weed later insisted that Unilever does not plan to pull advertising from these platforms, but will instead open a dialogue with them behind the scenes to improve the services and earn the public’s trust.

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OrderDynamics

FEBRUARY 15, 2018

Is Walkable Retail the New Thing? Walkable retail is a pedestrian-centric shopping experience. Think of it as a smaller format, open air, shopping area. The idea here is that shoppers, even in the sub-urban areas of major cities, can still appreciate the downtown aspects of being able to walk to a small retail hub. Rather than being big box store oriented strip malls, the core concept is that these are smaller format stores.

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My Wife Quit Her Job

FEBRUARY 14, 2018

Today I’m thrilled to have Ian Schoen on the show. Ian runs the popular blog and podcast, the Tropical MBA, and he’s one of the guys behind Dynamite Circle, a private community for location-independent entrepreneurs. A while back, he also built Two Tree International, a global design and manufacturing firm to 4 million in revenue before he sold it for 7 figures in 2015.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

A Better Lemonade Stand

FEBRUARY 16, 2018

This is The Ultimate Guide to ePacket Shipping and Delivery, your one-stop shop for everything you need to know about ePacket shipping & delivery. It will cover some of the most frequently asked questions about ePacket Shipping/Delivery and provide some helpful tips about using ePacket for your own ecommerce business. The post The Ultimate Guide to ePacket Shipping and Delivery appeared first on A Better Lemonade Stand.

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RTP blog

FEBRUARY 13, 2018

By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most. Personally, I don’t have the kind of faith that believes most consumers will be honest and forthright when they return a product. Unfortunately, it looks like the consumer population has proven me right and L.L.Bean wrong.

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Automotive Article Consumer Technology 150

Fastr

FEBRUARY 16, 2018

Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set […]. The post 5 Customer Experience Best Practices That Convert appeared first on Zmags.

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Ecommerce Platforms

FEBRUARY 14, 2018

If you're thinking about selling memberships, digital downloads, or online courses, several options are available for you. One of them has come across my radar called Podia. It's a system meant only for constructing a site in one of those three categories–which is pretty cool considering you can cut out the rest of the clutter of e-commerce. In this Podia review, we'll outline the best features, along with areas like pricing, templates, and marketing.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Store Growers

FEBRUARY 13, 2018

Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room. I opened up the blog post I had posted the day before to run through it one last time. Its title?

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Events Blog Article Social Media 101

Sailthru

FEBRUARY 12, 2018

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.

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Gifts Recommendation eCommerce Shipping 92

TradeGecko

FEBRUARY 13, 2018

Technology has wholly disrupted the retail industry. With that said, it is becoming more and more important for retailers and wholesalers to be creative in their selling approach. Utilizing the method of omnichannel selling can help with that. Omnichannel is a multichannel approach that seeks to provide the customer with a seamless shopping experience, whether they are shopping online on a computer, on a mobile device or in a physical store.

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A Better Lemonade Stand

FEBRUARY 12, 2018

This Rewind app review will help you prepare for a potential crisis of deleted information or data from your ecommerce store so you can get it back up and running smoothly without much time, effort or hassle on your part. The post Rewind Spotlight: Protect Your Store’s Data with Rewind Backups appeared first on A Better Lemonade Stand.

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Information eCommerce 88

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

ecomdash

FEBRUARY 13, 2018

One of the best ways to stay on top of ecommerce trends and find innovative niche products is by following top ecommerce trend publications and blogs. Check out our top 10. Read more. The post Top 10 Ecommerce Trend Publications and Blogs for Niche Sellers appeared first on ecomdash.

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Blog eCommerce 76

Retail Technology Review

FEBRUARY 13, 2018

By David Lindores, Technical Director, Eureka Solutions. The recent festive period saw shoppers spend huge amounts, with consumers already spending an average of £220 each in online January sales alone.

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UpSellIt

FEBRUARY 15, 2018

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy hour. And it’s those customer testimonials and customer ratings that you should be gathering and displaying on your online retail website.

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Social Media Improvements Online Retail Customer 74

SellBrite

FEBRUARY 14, 2018

Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Salsify

FEBRUARY 16, 2018

What makes customers click “add to cart”? In today’s world, customers want to experience as much of the product as possible when shopping online. Often, that means watching a video that can show off product features that a static image or written product description cannot. A study conducted by Twitter found that 37% of its own users wanted more video content from brands.

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Retail Technology Review

FEBRUARY 13, 2018

A new report has found that UK shoppers also suffer disproportionately from late or failed deliveries, with 73% affected, compared with just 66% of shoppers from the US.

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Bronto

FEBRUARY 13, 2018

Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. What is it they want, and how can retailers adapt? The post Millennials: From Punchline to Powerful Consumers appeared first on Bronto Blog.

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Consumer Blog Retail Marketing 74

ecomdash

FEBRUARY 15, 2018

This is the best time of year to look back at the ecommerce highlights and trends of 2017 to see what worked and what didn’t. Whether you have heard about them, or they are new to you, these trends will provide valuable insights into what 2018 might bring. Read more. The post Ecommerce Year in Review: 2017 Highlights & Trends appeared first on ecomdash.

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eCommerce Blog 66

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Shopping Signals

FEBRUARY 13, 2018

Ah, the much-heralded testimonial. We need them. There is scientific proof in the positive influence they have on buyer decision. But how do we get them? Well that’s easy Ryan, we just ask our customers! True, true. But you can actually turn this into a process, and greatly increase your chances of customers agreeing to testify on your behalf.

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PFS

FEBRUARY 12, 2018

As described by the Reverse Logistics Association (yes, it’s a big deal), “reverse logistics” refers to all activity associated with a product or service after the point of sale, with the ultimate goal of optimizing aftermarket activities to save money and take less of an environmental toll. In other words, if a product reaches its final destination – the buyer – and is sent back, reverse logistics is the process of moving goods from that final destination back to the warehouse or shipping cente

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Shipping Costs Fulfillment Supplies Shipping 74

Wiser

FEBRUARY 16, 2018

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on the evolution of retail and where it’s headed.

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ecomdash

FEBRUARY 12, 2018

Are you an ecommerce pro, and want to share your expertise with thousands of online retailers? Partner with us and write a guest post on our site! We would love to share your success story and helpful tips. Read more. The post A You An Ecommerce Expert? Write A Guest Post For Us! appeared first on ecomdash.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail