Sat.Dec 17, 2016 - Fri.Dec 23, 2016

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CEOs, Remember These Things when Reviewing Marketing Metrics

Groove

When I search for “marketing metric recommendations,” I found 26 million different articles. With another search of “marketing metrics examples,” I found 968,000 articles. The frustrating part of this is that I could not find any one article in the first three pages of results that I completely agreed with from start to finish!

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OneWest Events Gets Freaky For Winsport

Canadian Special Events

Calgary’s OneWest Events produced their version of a ‘Cirque’ show for Winsport’s Annual Legacy Gala. To give guests a one of a kind experience, the OneWest team took them back in time and recreated a vintage ‘freakshow’ circus enviroscape. On arrival, guests entered the Winsport’s International Arena into ‘Clown Alley’, where costumed Grinders led them through a cloud of dry ice smoke, past empty shipping crates, broken marquee signs an everything else you’d find when sneaking bac

Events 75
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Get Personal & Increase Conversions

UpSellIt

Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company.

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Release 2.20

Talkoot

With the holiday season fast approaching we wanted to get a release out the door that represented improvements without committing to anything big and new. We'll save that goodness for early 2017! Features. Multi-Image Viewer part 2. For 2.19 we released a brand new multi-image viewer and gathered feedback which we've now incorporated. The enhancements include: Resizing so you can move the viewer around Reduced background opacity so you can still read the work behind the image viewer Switched the

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Companies Giving Back This Holiday Season

SheerID

While many of us are focused on shopping for loved. The post 5 Companies Giving Back This Holiday Season appeared first on SheerID.

Blog 60
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Greco-Roman Wedding by Boom Goes the Drum

Canadian Special Events

Event planners can pull off just about anything. Alberta based Boom Goes The Drum is a shining example of how when the rain comes down the planners get busy, as they clearly proved when they produced a spectacular wedding for Sean Godfrey and Jillian Wyne, at The Foundry in Edmonton, despite pouring rain, tornados and thunderous chilly skies. . The goals for the creative wedding design was a mix of laid back, understated style- a nod to the ‘cabaret’- with touches of highbrow, Grecian aesthe

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Multichannels: Not Just for TV

ChannelAdvisor

You know that old saying about not putting all of your eggs in one basket? This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea.

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How to Ensure Killer Email Deliverability

eCommerceFuel

New post from eCommerceFuel : I didn’t realize exactly how crucial email was to the operation of my business until I found my email list – assembled painstakingly over several years – held hostage by a blacklist. I learned my lesson earlier this year, and to help you avoid a similar situation I’m sitting down with email expert Xiaohui “X” Wang to talk all things email deliverability.

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ILEA Toronto Hosts Seasonal Soiree for SEARCH

Canadian Special Events

Everyone in the event industry knows that December is pure chaos. A busy event professional can be involved in upwards of 20 events in just a few short weeks, and the pace… well let’s just say that event professionals are the only people that lose weight over the holiday season! This past week, now that all the madness has slowed down, it was time for those busy planners to throw their own holiday events; to celebrate the success of the season, wind up the year and to do a little fun

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Dynamic Yield Raises $22 Million to Advance Personalization

Dynamic Yield

Dynamic Yield announces a $22 million Series C round to further develop the world's first personalization technology stack. The post Dynamic Yield Raises $22 Million to Advance Personalization appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Building Your 1P Brand on Amazon, Part 1: Brand Reputation

ChannelAdvisor

There are two primary methods to selling on Amazon.com — first-party (1P) and third-party (3P). Selling via 1P on Amazon means that you’re selling wholesale to Amazon, which then sells your products to consumers on the marketplace, as opposed to being a 3P seller and selling direct to consumers. In this post, we’ll only be discussing 1P. Specifically, we’ll only be discussing selling 1P for brands.

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Dynamic Yield: Unified Customer Engagement Platform

Dynamic Yield

The post Dynamic Yield: Unified Customer Engagement Platform appeared first on Dynamic Yield.

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Front-End Web Developer

Dynamic Yield

The post Front-End Web Developer appeared first on Dynamic Yield.

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Front-End Web Developer

Dynamic Yield

The post Front-End Web Developer appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Sr. Sales Director

Dynamic Yield

The post Sr. Sales Director appeared first on Dynamic Yield.

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Sr. Sales Director

Dynamic Yield

The post Sr. Sales Director appeared first on Dynamic Yield.

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