Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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SaaS Billing Best Practices: 10+ Subscription Strategies for SaaS and Software Companies

FastSpring

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres β€” a digital marketing consultant specializing in SaaS commerce β€” noticed that, for some of his clients, refund requests spiked around renewal time. β€œIt turned out that many refund requests happened because the company had failed to inform customers about their upcoming billing cycle,” Jon told us.

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389: How To Make Millions Selling Supplements On Amazon With Mina Elias

My Wife Quit Her Job

Today I’m excited to have Mina Elias on the show. Mina is the CEO of MMA Nutrition LLC where he sells various supplements catering to MMA fighters. In addition to his Amazon business, he also runs a successful Amazon PPC agency. I invited Mina on the show to talk about how to grow a supplements brand and his experiences with the Amazon Launchpad program.

PPC 156
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Should retailers be investing in the metaverse?

RetailDive

The opportunity for retailers to get in front of millions of active users to promote or sell physical and virtual goods has officially arrived.

Retail 117
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Managing Technology’s Impact On Society Will Require A Responsible And Ethical Tech Organization

Forrester eCommerce

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 Ways to Customize the Employee Experience With Retention in Mind

Retail TouchPoints

Without customers, retail businesses grind to a halt. That’s why price and merchandise are carefully curated to align with brand image. But buyers aren’t shopping your brand solely based on inventory β€” they’re equally as motivated by the engagement they have with your service employees. This is especially important for ecommerce businesses, because consumers have thousands of online retailers available at their fingertips.

Customer 312
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Charging Forward into 2022 with BigCommerce CEO Brent Bellm

BigCommerce

In 2021, ecommerce experienced another year of pandemic-accelerated growth.

More Trending

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The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as β€œjust a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

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1-800-FLOWERS.com Rolls Out Loyalty Program Enhancements, BNPL Just in Time for V-Day

Retail TouchPoints

1-800-FLOWERS.com has amped up its cross-brand offerings just in time for its second-biggest holiday β€” Valentine’s Day β€” during which the company expects to deliver 23 million flowers, 15 million of which will be roses. First, the company has introduced a number of enhancements to its Celebrations Passport loyalty program, including the ability to earn points and unlock perks across the company’s family of brands, which includes 1-800-Flowers.com, Harry & David , Cheryl’s Cookies and Shari’s

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B2B Content Marketing Strategy: 4 Steps For Success

Groove

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. Remember to communicate how your company is capable of solving the challenges they’re facing in their business. 4 B2B Content Marketing Strategy Tips For Success. 1.

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What is a Delivery Exception and How E-commerce Business Can Handle It?

lateshipment

The transactional order delivery loop does not close with handing over the package to the shipping carrier. As an e-commerce business owner, you need to take control of your post-purchase and constantly be ready to face the risk of your customers’ in-transit packages facing issues. This is because the customers feel that the onus of on-time and issue-free delivery is on the brand they shopped from rather than the shipping carrier. 1-in-3 customers abandon a brand after just one incident involv

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, RomΓ‘n Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Future of CRM: A Forrester Perspective

Forrester eCommerce

CRM strengthens customer relationships, drives company revenue, and as such becomes a C-level priority. CRM technology expands into adjacent tech areas as it broadens its mandate. It bleeds into the mid-office, encroaches on core contact center operations, and supports core employee workflows. Insights from CRM uplevel customer and employee engagement, driving operational excellence.

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,

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To Ensure Your Tech Has a Positive Impact On Society, Build A Responsible And Ethical Tech Org

Forrester Omnichannel

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

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SheerID Announces International Day of Education Deals For Students and Teachers

SheerID

SheerID announced several exclusive offers for students and teachers to celebrate the International Day of Education on January 24.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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In The Future, Will You Really Need A CRM?

Forrester eCommerce

CRMs are expensive. They cost companies between $1,200 to $3,600 per seller per year. Despite the cost, there is widespread agreement that companies require CRM technology for their sales organization. I conducted a snap poll on LinkedIn, and 82% of respondents said CRM will continue to be important in the years to come. Yet, when […].

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Petco to Set up Shop-in-Shops at Lowe’s

Retail TouchPoints

Lowe’s and Petco are piloting a new store-in-store program that will bring a selection of Petco’s pet products and services to the home improvement retailer. The first Lowe’s + Petco store-in-store will open at Lowe’s Alamo Ranch, Texas location in early February, with plans to expand to 14 additional Lowe’s locations in Texas, North Carolina and South Carolina by the end of March 2022.

Supplies 324
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How Miss Excel Makes $100k Each Day Selling Courses

Ecommerce Platforms

Miss Excel is her name, or at least how people know her on TikTok. The now popular TikToker and Instagram influencer,Kat Norton, promotes her courses through social media and leads users to online training courses for Excel and other Microsoft and Google products. Leveraging the power of social media with fun, whimsical, and extremely helpful videos, Kat Norton (Miss Excel's real name) now generates up to $100,000 per day.

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Complete Guide to Social Media Advertising and Customer Loyalty

Inflow Insights

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. But a successful social media strategy focuses on more than just marketing your products.

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The Personalization Playbook: 2024 Strategies

Did you knowβ€”74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Marketers Must Mind The Customer Journey Orchestration Gap

Forrester eCommerce

Marketers β€” and especially martech vendors β€” talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle. Customer journey orchestration (CJO) platforms enable a more holistic view, and marketers should pay more attention to these adjacent capabilities. As my colleague Joana de […].

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How Neiman Marcus is Using Next-Gen Tech to Deliver on its Century-Old Promise

Retail TouchPoints

A lot has changed since the Neiman Marcus Group (NMG) was founded back in 1907, but one thing that hasn’t changed is the company’s relentless focus on customer service and style. More than a century on, the company still sees high-touch β€œstyle interactions” as its key differentiator. The way NMG delivers on that brand hallmark has changed quite dramatically over the last 100+ years though, evidenced by the company’s recent announcement that it plans to spend $500 million on digital technology ov

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Shopify Strikes a Deal with Chinese Ecommerce Giant JD.com to Unlock the Trillion-Dollar Market

Ecommerce Platforms

Following an announcement on 18 January, JD.com has officially become Shopify ‘s first Chinese strategic partner. In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. In return, Shopify will support Chinese JD sellers in expanding overseas and meeting international needs.

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5 tips from LiveIntenters for staying motivated in the new year

Liveintent

The start of the new year is the perfect time to reflect and set goals for the months ahead. However, it’s not always the easiest to remain consistent and motivated, so we turned to our LiveIntenters to share their best tips on how they stay focused and motivated. “Creating a weekly to-do list is immensely helpful in not having my goals fall through the cracks, and also having something to look forward to (concerts, trying a new restaurant, etc.) helps push me through the weeks and s

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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AIOps: The Riddle Wrapped In The Mystery Inside The Enigma

Forrester eCommerce

It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my β€œmeet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […].

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Registration Is Live For The Retail Innovation Conference & Expo Event

Retail TouchPoints

Registration has officially opened for The Retail Innovation Conference & Expo (#RICE22), which will take place May 10-12, 2022 at McCormick Place Convention Center in Chicago. The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

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Your Brand Guide on Retail Product Placement

Wiser

There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone deeper on shelf-level product placement (does “eye level is buy level” ring a bell?) but we haven’t spent a lot of time thinking bigger. It’s time to change that. This is our guide on retail product placement at the shelf and store level, so you can get more out of your marketing and merchandising campaignsβ€”and just sell better.

Retail 135
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Best Web Hosting Providers for Value, Speed, and Security (Jan 2022)

Ecommerce Platforms

Web hosting fuels the internet. And web hosting companies manage the servers where all websites get stored β€”more specifically, website files. Online stores, blogs, forums, and every type of website, app, and game on the internet requires web hosting, and that's why it's so essential to find a high quality host. That's why we researched and decided on the absolute best web hosting providers, to ensure your website never crashes, to speed up your loading speeds, to improve your SEO.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Future Of Work: Employee Privacy

Forrester eCommerce

Written by Enza Iannopollo, PA Written by Heidi Shey, PA Privacy has become a priority for virtually every company regardless of size, vertical, and geography. Privacy regulations have popped up around the world, including Europe, the US, and China. India will soon be added to the list. Rising customers’ and employees’ privacy expectations are also […].

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In Luxury Design, β€˜Invisible’ Technology Supports the High-End Shopping Experience

Retail TouchPoints

Q&A with Alec Zaballero, Managing Executive/Studio Director, TPG Architecture. Design:Retail (D:R): Since the pandemic, how have the needs of luxury shoppers changed? Alec Zaballero: The needs of luxury shoppers have not changed that much since we entered the pandemic. The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer.

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern practices. Giving your customers the option to order through phone as well as online can be a smart business move. After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy.

PPC 115
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What is Shopify Balance? Pros and Cons, Features, and How to Set It Up

Ecommerce Platforms

It's always nice to get paid faster, and to have a business cashback rewards card for spending, and to pay bills, manage ecommerce expenses, and manage a business account from one place. All of that's included with Shopify Balance , a new financial product from Shopify that caters to independent businesses with financial services, a Shopify Balance card, and multiple tools to manage cash flow.

Shopify 104
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.