How To Share Brand Mission and Ways to Give Back During the Holidays
BigCommerce
DECEMBER 15, 2020
The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…
2020
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How to Choose a Domain Name for Your Ecommerce Business
Ecommerce Platforms
AUGUST 12, 2020
Domain names were not always for sale. They used to be free. Until 1995, you didn’t have to pay for a domain name. That’s a full 12 years after Paul Mockapetris and Jon Postel invented the domain name system. Today, we have more than 1,500 top-level domains (TLDs)—the word, characters, or letters after the last dot on a domain name and before any slash— like.com,site,online,store, and the like.
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It’s Time To Put Security And Privacy Front And Center For Virtual Care
Forrester eCommerce
DECEMBER 22, 2020
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.
Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?
My Wife Quit Her Job
JUNE 4, 2020
This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic.
Get MACH Ready: Preparing Your Business for Digital Transformation
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
How Natural Language Processing Affects Digital Marketing
Kissmetrics
DECEMBER 23, 2020
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.
Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain
Retail TouchPoints
DECEMBER 22, 2020
Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.
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Nisa to hold virtual trade show
TalkingRetail
AUGUST 13, 2020
Nisa will host a virtual expo in October 2020 that is set to include all the usual features of Stoneleigh with some additional interactivity. The symbol group’s first virtual exhibition promises to offer retailers the chance to hold one-to-one meetings with suppliers, have virtual store tours, get special deals, get category insights, and have interaction.
Five Benefits of Online Shopping and Offline Shopping
RetailMinded
SEPTEMBER 14, 2020
People decide to do shopping online or offline due to several reasons. When shopping online, there are several benefits you will enjoy. Online shopping allows you to save time and money. You can relax in your home and use your laptop to access several shopping sites online. The ability to compare several shopping sites online make it easy to save money.
Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode
Forrester eCommerce
OCTOBER 15, 2020
It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.
The Future of Multi-Vendor Commerce
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
COVID-19 Stokes The Chatbot Hype In Financial Services
Forrester eCommerce
SEPTEMBER 18, 2020
COVID-19 and the associated containment measures are accelerating digital transformation and automation in financial services. Customer service in particular has been under enormous pressure and financial services firms such as Nationwide Building Society in the UK and the Royal Bank of Canada have launched chatbots to deal with the unusually high volume of requests.
It’s Never The Data Breach, It’s Always The Cover Up
Forrester eCommerce
AUGUST 21, 2020
The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what these charges mean in terms of their own culpability for decisions made on the job. CSOs and CISOs handle sensitive data, make difficult decisions, and consider their responsibility […].
Three Tips for Using Design Thinking in Product Management Activities
Forrester eCommerce
SEPTEMBER 11, 2020
Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve. Sam Somashekar shares the top three tips to help integrate design thinking principles into product management activities to ensure commercial success of your products.
IoT Solutions Power Safe, Speedy and Cold COVID-19 Vaccine Delivery
Forrester eCommerce
DECEMBER 15, 2020
What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].
How Retailers Are Transforming Customer Experiences with Data & AI
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing
Forrester eCommerce
JUNE 26, 2020
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].
The Pandemic Recession Demands a Digital Response
Forrester eCommerce
JUNE 24, 2020
Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].
Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything
Forrester eCommerce
JUNE 26, 2020
After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].
Bots Kept Jeff From Buying A PS5, And Sandy Had To Hear About It
Forrester eCommerce
NOVEMBER 18, 2020
It’s not that I’m not a gamer. I enjoy board games and card games: Trivial Pursuit, Settlers Of Catan, SET, Hive. I’m up to level 3056 in Two Dots. As a kid, I played Super Mario Land on my brother’s GameBoy and Sonic The Hedgehog on the family Sega Genesis. But I’ve never been one […].
The B2B Digital Commerce Playbook for Manufacturers
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Nintex’s Acquisition of K2 Signals Growth and Change for the DPA Market
Forrester eCommerce
OCTOBER 1, 2020
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.
Four Phases Of The Coronavirus Pandemic
Forrester eCommerce
MARCH 30, 2020
In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March. In this period, there was no social distancing and no active management — the virus was passing […].
Responding To Coronavirus: A Playbook For Marketing And Communications
Forrester eCommerce
MARCH 11, 2020
Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.
The Age of Reinvention in Lending
Forrester eCommerce
DECEMBER 13, 2020
The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].
The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
BI Is Dead; Long Live BI
Forrester eCommerce
SEPTEMBER 21, 2020
The perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage. It’s technology first, not business-led; the graphical user interface (GUI)-based user experience (UX) doesn’t address ease of use for all business decision-makers; there are too many underutilized reports and dashboards floating around in the enterprise; and signals produced by […].
Europe Predictions 2021: Disruption And Opportunity For Technology Leaders
Forrester eCommerce
OCTOBER 15, 2020
Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].
Marketplaces Make Their Mark In The Channel
Forrester eCommerce
AUGUST 20, 2020
Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.
The Future Of Banking Has Arrived
Forrester eCommerce
JULY 29, 2020
Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking. The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […].
Predictions You Can Rely On: How Data Drives Successful Financial Forecasting
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Do Channel Vendors Need Public Relations Anymore?
Forrester eCommerce
JUNE 1, 2020
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].
Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.
Forrester eCommerce
MAY 18, 2020
If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].
Guess what? GDPR enforcement is on fire!
Forrester eCommerce
JANUARY 28, 2020
Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. And, some interesting trends are also emerging, such as: As […].
The Big Acceleration
Forrester eCommerce
DECEMBER 10, 2020
The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.
Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
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