The Ultimate Instagram Marketing Guide for Ecommerce Stores
BigCommerce
OCTOBER 3, 2018
On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.
BigCommerce
OCTOBER 3, 2018
On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.
Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.
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My Wife Quit Her Job
FEBRUARY 19, 2018
Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews.
Kissmetrics
JUNE 11, 2018
“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Ecommerce Platforms
NOVEMBER 5, 2018
PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives. It not only allowed you to quickly send and accept money from friends and family, but it ensured that the money was far safer than many of the other options you could choose from. This came in huge once eBay emerged, considering both sellers and buyers were concerned about fraudulent activity.
ROI Revolution
FEBRUARY 22, 2018
Amazon has become an essential platform for brands and retailers to advertise their product lines. In 2017, it’s estimated that Amazon advertising revenue eclipsed $1.65 billion dollars in the US alone , a roughly 50% YOY growth. That number is expected to double to more than $3.2 billion by 2019. One of the core ad formats for Amazon is Headline Search Ads.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
GetElastic
OCTOBER 15, 2018
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?
SellBrite
JANUARY 22, 2018
Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.
TradeGecko
JUNE 25, 2018
It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".
Inflow Insights
OCTOBER 2, 2018
If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. We also took a deeper look into current job listings for SEO and SEM marketing positions so you can better understand what skills you’re getting if you decide to hire an
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
BigCommerce
JULY 27, 2018
Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?
Forrester eCommerce
NOVEMBER 6, 2018
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […].
Kibo
JANUARY 18, 2018
Years of predictions finally became reality this holiday season, with mobile activity playing […]. The post Five Priorities to Make the most of Mobile Commerce in 2018 appeared first on The Omni Channel.
Kissmetrics
JUNE 1, 2018
Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
OCTOBER 31, 2018
For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.
Prisync
FEBRUARY 8, 2018
Every town has several small businesses with strong goodwill and a loyal clientele. If you think your local business falls into this category – then congrats. There must be something that you are doing right. Additionally, you have something that in the business language is referred as the “local advantage”. You may analyze and list down the factors contributing to this local advantage: Is it a strong network of trusted dealers/suppliers?
Bootstrapping Ecommerce
JULY 2, 2018
Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.
GetElastic
OCTOBER 4, 2018
Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
SellBrite
MAY 28, 2018
More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1.
A Better Lemonade Stand
OCTOBER 15, 2018
Starting an online business is hard while working a regular 9-5 job but we’ve got some productivity tips to make it easier for you! The post How to Start an Online Business While Working 9-5 appeared first on A Better Lemonade Stand.
Inflow Insights
OCTOBER 9, 2018
Have you been working diligently on the SEO of your eCommerce site only to find that you’re still losing traffic? The reason for that traffic drop — as counterintuitive as it seems — may be that you are over-optimizing for SEO. Over-optimization happens when your SEO tactics come across as “spammy” to Google. Examples include having too many internal links per page and keyword stuffing (the most common culprit behind over-optimizing your site).
BigCommerce
MAY 15, 2018
It’s decision time for traditional retailers. Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. And micro-brands numbering in the thousands are chipping away at your brand recognition and loyalty – with much smaller teams and much smaller budgets.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].
OrderDynamics
FEBRUARY 15, 2018
Is Walkable Retail the New Thing? Walkable retail is a pedestrian-centric shopping experience. Think of it as a smaller format, open air, shopping area. The idea here is that shoppers, even in the sub-urban areas of major cities, can still appreciate the downtown aspects of being able to walk to a small retail hub. Rather than being big box store oriented strip malls, the core concept is that these are smaller format stores.
Kissmetrics
MARCH 22, 2018
A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization.
Ecommerce Platforms
NOVEMBER 16, 2018
There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Canadian Special Events
DECEMBER 25, 2018
The team at e=mc 2 events landed a dream event when their client came to them with dreams of their own. Ones that would immediately set their minds spinning with imagination and big, bold, out of the box ideas. This wasn’t just any client, this group of disruptors was charged up and looking for a partner to build a conference like no one had ever seen before.
Bootstrapping Ecommerce
JUNE 5, 2018
All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce.
GetElastic
OCTOBER 29, 2018
During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned as the one stop shop for foodservice disposables, janitorial & office supplies, and industrial & farm stand packaging ̵
SellBrite
AUGUST 16, 2018
When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
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