2014

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Which Social Media Sites Really Matter and Why

Kissmetrics

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites

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European Retailers Will Embrace Experimentation In 2015

Forrester Omnichannel

In the Age of the Customer , consumers are increasingly empowered. They decide where, when, and how they engage with organizations as they shop. European consumers are using multiple devices along their path to purchase and almost a quarter are buying online from outside their home market. This is a growth opportunity for retailers in larger eCommerce markets where online retail sales growth is slowing.

Retail 102
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Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator

Kibo

Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator Chances are, if you’re reading this blog post, you’re a savvy consumer. You know which brands you like and can Google among the best of them. In fact, I’m willing to wager my morning bagel that you’re among the 78% of adults who research products online before making a purchase (Pew Research Center).

B2C 62
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4 Reasons why selling software rocks

TradeGecko

A few months ago, a colleague at TradeGecko and I visited the offices of a telco to negotiate them selling our software as part of a corporate business bundle. The person we met spent a fair amount of time explaining how their business works and how the salespeople divide their time selling software and mobile phones.

Mobile 60
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A/B Testing

Dynamic Yield

Combine A/B testing and personalization with machine-led optimization Experiment anywhere in your tech stack, with more confidence and less risk Test any experience on any channelCreate, measure, and manage A/B/n, multivariate, split URL testing, and other statistical tests by optimizing content, recommendations, notifications, overlays, and more – across web, mobile apps, and email.

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31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services, and so forth. eCommerce involves a lot more strategy from a marketer’s point of view. Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics.

More Trending

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The 12 Ironclad Rules for Issuing Press Releases

Kissmetrics

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.

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Plain And Not-So-Simple: eCommerce Fraud Management And The Solutions Available To Help

Forrester Omnichannel

This is a guest post from Lily Varon , a researcher serving eBusiness & Channel Strategy professionals. Data breaches. Customer payment and identity information hacked. Executive apology emails. Frustrated customers. The many steps to regain customer trust. It's an all too familiar story these days (check out this cool data graphic on the topic).

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How Digital Technologies Have Changed The Retail Store

Forrester Omnichannel

One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. I still find myself folding clothes I didn't unfurl and fixing hanger hooks to all face the same direction. Chalk it up to knowing how the sausage is made, or perhaps a logical side effect of working in eCommerce research, but I do most of my shopping online these days.

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Will London Underground Stations Become A New Delivery Option?

Forrester Omnichannel

The prospect of remote collection lockers and click & collect points replacing London Underground ticket offices sparked a round of strikes last week, creating havoc for commuters. The second round of planned strikes was only narrowly averted this week. Transport for London's ( TFL ) proposal to close 240 underground ticket offices and replace them with automatic ticket machines will result in a proportion of job losses for station staff but present an opportunity for TFL and UK retailers al

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

Order management systems (OMS's) typically haven't garnered the same attention as other commerce technology. Orchestrating online orders from the point of purchase through to the point of fulfillment was viewed (through the eyes of eBusiness professionals) as a back-office process. In fact, eBusiness professionals have historically paid little attention to these systems and were happy for them to be developed and minded by supply chain or enterprise architecture professionals.

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Overcoming Fear of Abandonment in the Fast Lane

Kibo

Overcoming Fear of Abandonment in the Fast Lane We’ve all done it before – loaded up our online shopping carts with products we love, only to abandon minutes later. The question is why? Some of it has to do with the online shopping experience itself. Simply put, it’s more fun to shop than it is to pay. Still, driving conversion is big business in the fast lane of retail commerce.

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Go Cloud or Go Home: 7 Fast Facts to Help You Decide

Kibo

Go Cloud or Go Home: 7 Fast Facts to Help You Decide In today’s digital landscape, having your head in the cloud is a competitive advantage. If you’re thinking about implementing an eCommerce solution to capture more online sales while enabling the retail shopping experiences your customers love – such as inventory visibility, in-store pickup, and fast fulfillment through ship-from-store – chances are you’ve already begun weighing the pros and cons of an on-premise versus Cloud-based solution.

B2B 62
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Customer Fulfillment is Key to Building a Top-Shelf Furniture Company

Kibo

Customer Fulfillment is Key to Building a Top-Shelf Furniture Company Started in 1995, OFM has evolved into one of the country’s leading sellers of office furniture for general businesses, schools, government offices and hospitals. Blessed with an eye for spotting elegantly designed, high-quality furniture, the Zalcberg family has sustained an unwavering commitment to delivering unrivaled value to their customers, offering top quality office furniture at affordable prices along with high-touch c

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World

Kibo

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few. And with these options, retailers are facing new challenges each day. One major challenge is maintaining in-store foot traffic in an omni-channel marketplace.

Channel 62
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Improve In-Store Merchandising with Real-Time Inventory Data

Kibo

Improve In-Store Merchandising with Real-Time Inventory Data With the dizzying array of shopping choices and channels, finding products is as easy as clicking a button. But if your customers don’t find the products they want, they’ll move on quicker than you can type “Amazon.” To avoid losing a sale, not to mention a customer, retailers must make smart merchandising decisions to connect customers with the products they want over the channels they prefer, before they look elsewhere.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. And that requires great communication. But legacy eCommerce platforms often suffer from poor communication between the front-end and OMS.

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Why Customer Care Will Win the Sale

Kibo

Why Customer Care Will Win the Sale Consumers are largely motivated by one thing: Price. And with the proliferation of omnichannel technology in the retail space , today’s shopper can easily access product information anytime, anywhere, making it easier than ever to find the best deals. With a wealth of information at their fingertips, including product details, promotions, coupons, and sales, consumers have become even more selective with what they spend their money on and who they spend their

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Site Privacy Policy

Dynamic Yield

Privacy Policy DYNAMIC YIELD, INC. WEBSITE PRIVACY POLICY Last Updated August 30, 2016 Dynamic Yield Ltd. (“DY” “we“, “our” or “us“) respects the privacy of the users of its website at [link] (the “Website”) and of its services, which operate across both DY’s Site as well as those of third parties (and together with the […]. The post Site Privacy Policy appeared first on Dynamic Yield.

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5 Marketing Personalization Books Every Marketer Must Read

Dynamic Yield

Published this year, each of these books offers a unique approach to the new paradigm shift in personalization. The post 5 Marketing Personalization Books Every Marketer Must Read appeared first on Dynamic Yield.

Books 53
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Omnichannel Personalization

Dynamic Yield

Omnichannel personalization and experimentation, together in one platform Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads Transform static content into personalized experiencesChange any static content element such as hero banners, calls-to-action buttons, promotional areas, and more, and tailor it to each user or segment, optimized for […].

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Crafting a Successful 4-Step Conversion Optimization Strategy

Dynamic Yield

Suggesting a simple, yet effective, 4-step model for building a successful conversion optimization plan. The post Crafting a Successful 4-Step Conversion Optimization Strategy appeared first on Dynamic Yield.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Personalized Landing Pages: A Recipe for Success

Dynamic Yield

To truly succeed as a landing page chef, you need the competitive advantages that will keep you ahead of the curve. The post Personalized Landing Pages: A Recipe for Success appeared first on Dynamic Yield.

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Get a Demo

Dynamic Yield

Get in touch with the Dynamic Yield Team Find out why leading brands choose Dynamic Yield Personalization. Discover top use cases and success stories for your industry. Learn how Dynamic Yield can help you increase your revenue. Trusted by companies such as GET YOUR DEMO PLEASE TELL US A BIT ABOUT YOURSELF: The post Get a Demo appeared first on Dynamic Yield.

Demo 53
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Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia

Dynamic Yield

Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process. The post Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia appeared first on Dynamic Yield.

Books 52
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Why News Publishers Are Still Getting Personalization Wrong

Dynamic Yield

Unprecedented access to data has introduced a whole new set of problems (and opportunities) for news publishers competing for digital attention. The post Why News Publishers Are Still Getting Personalization Wrong appeared first on Dynamic Yield.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 Killer Conversion Optimization Presentations of 2014

Dynamic Yield

With so much conversion optimization advice, it’s easy to get overwhelmed. These five KILLER conversion optimization presentations cut through the clutter. The post 5 Killer Conversion Optimization Presentations of 2014 appeared first on Dynamic Yield.

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Evergreen Book Interview with Noah Fleming

Dynamic Yield

For the second interview of our marketing personalization book series, author Noah Fleming shares his thoughts about the upcoming book EVERGREEN. The post Evergreen Book Interview with Noah Fleming appeared first on Dynamic Yield.

Books 49
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Dynamic Yield Launches a Comprehensive Partnership Certification Program

Dynamic Yield

The team behind Dynamic Yield is excited to announce a new growth opportunity through our Certified Partner Program. We strive to provide a comprehensive personalization and optimization ecosystem for web professionals looking to increase conversion rates and user satisfaction. If your business shares similar goals, we invite you to consider becoming an authorized Dynamic Yield […].

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Doing Data Science in a Startup: The Hard Truth

Dynamic Yield

I hate to break it to you, but a high-tech Internet startup is not a natural environment to do research. The post Doing Data Science in a Startup: The Hard Truth appeared first on Dynamic Yield.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr