2015

Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin?

How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce

5 Tips to Boost Your Online Sales

Shopio

So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count.

How Whisbi is helping to sell more cars online

Whisbi

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015.

Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.

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Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

Technology Advancements Mean Machine Translation Has Earned A Second Chance

Forrester eCommerce

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT.

Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone.

Contact center outsourcers move strongly to omnichannel—brands’ attitudes need to catch up to that change

Forrester Omnichannel

Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.

Chat - Core To The Promise Of Effortless Service

Forrester Omnichannel

Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.

Grow Your Sales By Optimizing Your Sales Funnel

Shopio

This is a Guest Post by Jerry Mitchal from Kodematix for Shopio eCommerce Blog. FAILURE” is this the word you constantly face even after constructing and implementing your sales funnel strategies to fullest? Do you always see a line moving down just as shown in picture?

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Whisbi

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products.

What brands need to understand about mobile shopper buying journey

Whisbi

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015.

4 Common Personalization Myths Marketers Need to Stop Believing

Dynamic Yield

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

SEO 41

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

SEO 41

Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Understanding Online Shopping Behavior Trends

Dynamic Yield

Stats to accelerate your eCommerce towards delivering a better experience. The post Understanding Online Shopping Behavior Trends appeared first on Dynamic Yield. eCommerce Infographics eCommerce Optimization eCommerce Statistics Shopping Cart Abandonment

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin

An Introduction to Affinity-Based Recommendations

Dynamic Yield

Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield. Engineering Publishers Web Personalization Affinity Profiling Personalized Recommendation Engines

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

Dynamic Yield

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield. Publishers Web Analytics Dark Social Side Door Traffic

7 Questions to Improve Your Data-Based Web Analytics Decisions

Dynamic Yield

How to make sure you make the right data based decision in 6 easy steps. The post 7 Questions to Improve Your Data-Based Web Analytics Decisions appeared first on Dynamic Yield. Web Analytics Google Analytics

3 Tactics for Optimizing Customer Experiences, not Touchpoints

Dynamic Yield

Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.

Publishers: Learn How to Cultivate and Grow Your Side Door Traffic

Dynamic Yield

Make sure the tremendous potential of your side door traffic is fully extracted by following these 4 tips. The post Publishers: Learn How to Cultivate and Grow Your Side Door Traffic appeared first on Dynamic Yield.

23 Illuminating eCommerce Shopping Behavior Trends and Predictions

Dynamic Yield

Here are 23 enlightening statistics, trends and predictions to accelerate your marketing plans and guide you towards a better shopping experience. The post 23 Illuminating eCommerce Shopping Behavior Trends and Predictions appeared first on Dynamic Yield.

Disrupting the car buyer customer journey

Whisbi

Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. Customers visited dealerships and talked directly with salespeople.

The history of car sales

Whisbi

The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold.

9 Must-Haves for Choosing an eCommerce Personalization Solution

Dynamic Yield

Follow these 9 must-haves before deciding on the right eCommerce personalization solution for your business. The post 9 Must-Haves for Choosing an eCommerce Personalization Solution appeared first on Dynamic Yield.

Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016. The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield.

Blog 38

Luxury and spectacular car launches. The more expensive the better?

Whisbi

Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models. In 2015, the number of car models sold in the US totals 265, where 43 are new.

Balancing the Needs of Performance Marketing and Branding

Dynamic Yield

Six ways to get more value from digital marketing by balancing between branding and performance marketing. The post Balancing the Needs of Performance Marketing and Branding appeared first on Dynamic Yield. eCommerce Optimization Search Marketing Branding Performance Marketing SEO

6 Personalization Trends to Watch For

Dynamic Yield

As publishers, retailers, and marketers create new digital experiences, these are the six trends that will dominate the quest to capitalize on personalization. The post 6 Personalization Trends to Watch For appeared first on Dynamic Yield. Optimization Web Personalization Digital Marketing Trends