Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

9 questions you have about moving your wholesale business online (but hesitate to ask)


‘Want to wholesale online?’, we ask. Thinking about it.’, you reply.

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The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin?

How Whisbi is helping to sell more cars online


The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce

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Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.

5 Tips to Boost Your Online Sales


So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count.

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Technology Advancements Mean Machine Translation Has Earned A Second Chance

Forrester eCommerce

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT.

Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone.

8 reasons you should move your wholesale business online immediately


You’re a wholesaler. (hi, hi, wholesaler!) As a successful one, you probably spend a lot of time thinking about growing your business, increasing your sales, and fulfilling your customer’s needs.

Contact center outsourcers move strongly to omnichannel—brands’ attitudes need to catch up to that change

Forrester Omnichannel

Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Chat - Core To The Promise Of Effortless Service

Forrester Omnichannel

Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers


Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products.

What brands need to understand about mobile shopper buying journey


People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics


With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015.

4 Common Personalization Myths Marketers Need to Stop Believing

Dynamic Yield

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

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Dynamic Yield

Dynamic Yield empowers travel sites to act on data to increase loyalty and deliver exceptional value to each customer. The post Travel appeared first on Dynamic Yield

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

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Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Disrupting the car buyer customer journey


Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. Customers visited dealerships and talked directly with salespeople.

The history of car sales


The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold.

Luxury and spectacular car launches. The more expensive the better?


Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models. In 2015, the number of car models sold in the US totals 265, where 43 are new.

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin