2015

Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.

Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin?

5 Tips to Boost Your Online Sales

Shopio

So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015.

More Trending

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

SEO 83

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

SEO 82

Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Understanding Online Shopping Behavior Trends

Dynamic Yield

Stats to accelerate your eCommerce towards delivering a better experience. The post Understanding Online Shopping Behavior Trends appeared first on Dynamic Yield. eCommerce Infographics eCommerce Optimization eCommerce Statistics Shopping Cart Abandonment

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

Dynamic Yield

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield. Publishers Web Analytics Dark Social Side Door Traffic

7 Questions to Improve Your Data-Based Web Analytics Decisions

Dynamic Yield

How to make sure you make the right data based decision in 6 easy steps. The post 7 Questions to Improve Your Data-Based Web Analytics Decisions appeared first on Dynamic Yield. Web Analytics Google Analytics

An Introduction to Affinity-Based Recommendations

Dynamic Yield

Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield. Engineering Publishers Web Personalization Affinity Profiling Personalized Recommendation Engines

3 Tactics for Optimizing Customer Experiences, not Touchpoints

Dynamic Yield

Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.

Publishers: Learn How to Cultivate and Grow Your Side Door Traffic

Dynamic Yield

Make sure the tremendous potential of your side door traffic is fully extracted by following these 4 tips. The post Publishers: Learn How to Cultivate and Grow Your Side Door Traffic appeared first on Dynamic Yield.

23 Illuminating eCommerce Shopping Behavior Trends and Predictions

Dynamic Yield

Here are 23 enlightening statistics, trends and predictions to accelerate your marketing plans and guide you towards a better shopping experience. The post 23 Illuminating eCommerce Shopping Behavior Trends and Predictions appeared first on Dynamic Yield.

9 Must-Haves for Choosing an eCommerce Personalization Solution

Dynamic Yield

Follow these 9 must-haves before deciding on the right eCommerce personalization solution for your business. The post 9 Must-Haves for Choosing an eCommerce Personalization Solution appeared first on Dynamic Yield.

Balancing the Needs of Performance Marketing and Branding

Dynamic Yield

Six ways to get more value from digital marketing by balancing between branding and performance marketing. The post Balancing the Needs of Performance Marketing and Branding appeared first on Dynamic Yield. eCommerce Optimization Search Marketing Branding Performance Marketing SEO

Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016. The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield.

Blog 71

6 Personalization Trends to Watch For

Dynamic Yield

As publishers, retailers, and marketers create new digital experiences, these are the six trends that will dominate the quest to capitalize on personalization. The post 6 Personalization Trends to Watch For appeared first on Dynamic Yield. Optimization Web Personalization Digital Marketing Trends

The Age of The Customer Experience

Dynamic Yield

See why online businesses need to align their resources around great CX. The post The Age of The Customer Experience appeared first on Dynamic Yield. Infographics Customer Experience Statistics Customer Experiences

The Dialog between Segmentation & Personalization and its Impact on Customer Experience

Dynamic Yield

Orchestrate your marketing strategy wisely and serve customers effectively across all your inbound, outbound and real-time channels. The post The Dialog between Segmentation & Personalization and its Impact on Customer Experience appeared first on Dynamic Yield.

Top 15 Conversion Rate Optimization Thought Leaders to Follow

Dynamic Yield

Here's the list of the top 15 conversion rate optimization experts you should watch to stay ahead of the crowd. The post Top 15 Conversion Rate Optimization Thought Leaders to Follow appeared first on Dynamic Yield.

67

8 Quick Wins to Increase eCommerce Holiday Sales

Dynamic Yield

Here are 8 winning strategies eCommerce brands can quickly implement to increase revenue over the holiday season. The post 8 Quick Wins to Increase eCommerce Holiday Sales appeared first on Dynamic Yield.

6 Powerful Digital Marketing Infographics Publishers Must See

Dynamic Yield

6 powerful infographics for publishers on storytelling through content, video and advertising. The post 6 Powerful Digital Marketing Infographics Publishers Must See appeared first on Dynamic Yield. Publishers Native Ads

How Brands Should Build their Digital Marketing Optimization Stacks

Dynamic Yield

With a dynamic structure and a powerful solution at the core, digital marketing optimization stacks can immediately become easily accessible and actionable. The post How Brands Should Build their Digital Marketing Optimization Stacks appeared first on Dynamic Yield. Optimization

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

Deliver Personalized Experiences through Visitor Segmentation

Dynamic Yield

Visitor segments are the fuel that drives our marketing analysis, testing, optimization and personalization efforts towards success. Here is why. The post Deliver Personalized Experiences through Visitor Segmentation appeared first on Dynamic Yield.

Patience: the Holy Grail of Optimization Success

Dynamic Yield

Extracting useful meaning from optimizations requires persistence and patience on the part of every marketer. Here's why. The post Patience: the Holy Grail of Optimization Success appeared first on Dynamic Yield. A/B Testing Optimization A/B/n Testing Statistical Power Statistical Significance

The Roles & Structure of an Agile Personalization & Optimization Team

Dynamic Yield

Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team! The post The Roles & Structure of an Agile Personalization & Optimization Team appeared first on Dynamic Yield.

62

Use the Power of Social Proof Marketing to Drive Conversions

Dynamic Yield

Learn how to increase sales by leveraging the power of social proof. The post Use the Power of Social Proof Marketing to Drive Conversions appeared first on Dynamic Yield. eCommerce Optimization eCommerce Optimization eCommerce Use Cases Social Proof