2015

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

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The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin?

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

How Whisbi is helping to sell more cars online

Whisbi

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships.

How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce

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71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

SEO 55

Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

The Roles & Structure of an Agile Personalization & Optimization Team

Dynamic Yield

Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team! The post The Roles & Structure of an Agile Personalization & Optimization Team appeared first on Dynamic Yield.

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Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? appeared first on Dynamic Yield.

How Brands Should Build their Digital Marketing Optimization Stacks

Dynamic Yield

With a dynamic structure and a powerful solution at the core, digital marketing optimization stacks can immediately become easily accessible and actionable. The post How Brands Should Build their Digital Marketing Optimization Stacks appeared first on Dynamic Yield. Optimization

Top 15 Conversion Rate Optimization Thought Leaders to Follow

Dynamic Yield

Here's the list of the top 15 conversion rate optimization experts you should watch to stay ahead of the crowd. The post Top 15 Conversion Rate Optimization Thought Leaders to Follow appeared first on Dynamic Yield.

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Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.

7 Questions to Improve Your Data-Based Web Analytics Decisions

Dynamic Yield

How to make sure you make the right data based decision in 6 easy steps. The post 7 Questions to Improve Your Data-Based Web Analytics Decisions appeared first on Dynamic Yield. Web Analytics Google Analytics

HBase for the Win, Part II: 4 In-Depth Tips for Pulling Less Hair Out

Dynamic Yield

Four best practices for avoiding common Apache HBase pitfalls (plus some key takeaways). The post HBase for the Win, Part II: 4 In-Depth Tips for Pulling Less Hair Out appeared first on Dynamic Yield. Engineering Apache HBase Hadoop

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Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

Dynamic Yield

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield. Publishers Web Analytics Dark Social Side Door Traffic

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin

9 Must-Haves for Choosing an eCommerce Personalization Solution

Dynamic Yield

Follow these 9 must-haves before deciding on the right eCommerce personalization solution for your business. The post 9 Must-Haves for Choosing an eCommerce Personalization Solution appeared first on Dynamic Yield.

The Age of The Customer Experience

Dynamic Yield

See why online businesses need to align their resources around great CX. The post The Age of The Customer Experience appeared first on Dynamic Yield. Infographics Customer Experience Statistics Customer Experiences

Patience: the Holy Grail of Optimization Success

Dynamic Yield

Extracting useful meaning from optimizations requires persistence and patience on the part of every marketer. Here's why. The post Patience: the Holy Grail of Optimization Success appeared first on Dynamic Yield. A/B Testing Optimization A/B/n Testing Statistical Power Statistical Significance

The Dialog between Segmentation & Personalization and its Impact on Customer Experience

Dynamic Yield

Orchestrate your marketing strategy wisely and serve customers effectively across all your inbound, outbound and real-time channels. The post The Dialog between Segmentation & Personalization and its Impact on Customer Experience appeared first on Dynamic Yield.

Use the Power of Social Proof Marketing to Drive Conversions

Dynamic Yield

Learn how to increase sales by leveraging the power of social proof. The post Use the Power of Social Proof Marketing to Drive Conversions appeared first on Dynamic Yield. eCommerce Optimization eCommerce Optimization eCommerce Use Cases Social Proof

Understanding Online Shopping Behavior Trends

Dynamic Yield

Stats to accelerate your eCommerce towards delivering a better experience. The post Understanding Online Shopping Behavior Trends appeared first on Dynamic Yield. eCommerce Infographics eCommerce Optimization eCommerce Statistics Shopping Cart Abandonment

6 Powerful Digital Marketing Infographics Publishers Must See

Dynamic Yield

6 powerful infographics for publishers on storytelling through content, video and advertising. The post 6 Powerful Digital Marketing Infographics Publishers Must See appeared first on Dynamic Yield. Publishers Native Ads

8 Quick Wins to Increase eCommerce Holiday Sales

Dynamic Yield

Here are 8 winning strategies eCommerce brands can quickly implement to increase revenue over the holiday season. The post 8 Quick Wins to Increase eCommerce Holiday Sales appeared first on Dynamic Yield.

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

Deliver Personalized Experiences through Visitor Segmentation

Dynamic Yield

Visitor segments are the fuel that drives our marketing analysis, testing, optimization and personalization efforts towards success. Here is why. The post Deliver Personalized Experiences through Visitor Segmentation appeared first on Dynamic Yield.

3 Tactics for Optimizing Customer Experiences, not Touchpoints

Dynamic Yield

Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.

Choosing the Right Conversion Optimization Objective

Dynamic Yield

Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective. The post Choosing the Right Conversion Optimization Objective appeared first on Dynamic Yield.

23 Illuminating eCommerce Shopping Behavior Trends and Predictions

Dynamic Yield

Here are 23 enlightening statistics, trends and predictions to accelerate your marketing plans and guide you towards a better shopping experience. The post 23 Illuminating eCommerce Shopping Behavior Trends and Predictions appeared first on Dynamic Yield.

Dynamic Yield Named a Representative Vendor in Gartner’s Personalization Market Guide

Dynamic Yield

Leading Analyst Firm Recognizes Dynamic Yield as an Innovative Personalization Engine in the Digital Commerce Market. The post Dynamic Yield Named a Representative Vendor in Gartner’s Personalization Market Guide appeared first on Dynamic Yield. Press & Media

Balancing the Needs of Performance Marketing and Branding

Dynamic Yield

Six ways to get more value from digital marketing by balancing between branding and performance marketing. The post Balancing the Needs of Performance Marketing and Branding appeared first on Dynamic Yield. eCommerce Optimization Search Marketing Branding Performance Marketing SEO

Publishers: Learn How to Cultivate and Grow Your Side Door Traffic

Dynamic Yield

Make sure the tremendous potential of your side door traffic is fully extracted by following these 4 tips. The post Publishers: Learn How to Cultivate and Grow Your Side Door Traffic appeared first on Dynamic Yield.

4 Common Personalization Myths Marketers Need to Stop Believing

Dynamic Yield

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]