2015

Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

9 questions you have about moving your wholesale business online (but hesitate to ask)

TradeGecko

‘Want to wholesale online?’, we ask. Thinking about it.’, you reply. You do think it’s time to move your wholesale business into the B2B eCommerce space, especially after you finished all your personal holiday shopping from the comfort of your couch on Cyber Monday - why shouldn’t wholesaling be that easy too? Wholesale B2B eCommerce

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Contact center outsourcers move strongly to omnichannel—brands’ attitudes need to catch up to that change

Forrester Omnichannel

Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.

How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

5 Tips to Boost Your Online Sales

Shopio

So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count. Relate your story and be creative in doing so. You can add text, images, and even videos to relate to your customer.

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How Whisbi is helping to sell more cars online

Whisbi

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships. So the question for automotive companies is “How to start to sell more cars online?”. In general, car shoppers are not able to go to the dealership straight after they have found an interesting car online.

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Personalization Weather-Based Targeting

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] i] But as my colleague Sucharita Mulpuru discusses in her latest report , the kids are overrated. History has shown us that technology innovation has an impact on all generations --even if adoption rates and motivations differ by age.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Technology Advancements Mean Machine Translation Has Earned A Second Chance

Forrester eCommerce

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT.

Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone.

8 reasons you should move your wholesale business online immediately

TradeGecko

You’re a wholesaler. (hi, hi, wholesaler!) As a successful one, you probably spend a lot of time thinking about growing your business, increasing your sales, and fulfilling your customer’s needs. We bet you also spend a lot of time looking into ways to make your operations smoother and make it easier for your customers to buy from you. Wholesale B2B eCommerce

The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin? I can get suggestions from my coworkers, peruse user reviews on my phone on the bus ride home, actually touch and feel the product in person at a sports shop nearby, watch video ads at home on my tablet. the list goes on.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Chat - Core To The Promise Of Effortless Service

Forrester Omnichannel

Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.

Grow Your Sales By Optimizing Your Sales Funnel

Shopio

This is a Guest Post by Jerry Mitchal from Kodematix for Shopio eCommerce Blog. FAILURE” is this the word you constantly face even after constructing and implementing your sales funnel strategies to fullest? Do you always see a line moving down just as shown in picture? According to you once your sales funnel strategies are live, it will effortlessly bring new customers, sending sales through the top and decreasing your bounce rates, right?

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Whisbi

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba). “It’s almost like sleeping with the enemy.

What brands need to understand about mobile shopper buying journey

Whisbi

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Dialog between Segmentation & Personalization and its Impact on Customer Experience

Dynamic Yield

Orchestrate your marketing strategy wisely and serve customers effectively across all your inbound, outbound and real-time channels. The post The Dialog between Segmentation & Personalization and its Impact on Customer Experience appeared first on Dynamic Yield.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. Each retailer has its own unique set of KPIs that are used to evaluate the growth and success of the organization. Retailers need to pick the right KPIs based on the outcome they want to achieve or their strategic goals.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. Each retailer has its own unique set of KPIs that are used to evaluate the growth and success of the organization. Retailers need to pick the right KPIs based on the outcome they want to achieve or their strategic goals.

Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield. eCommerce Optimization Web Personalization eCommerce Optimization Exit Intent Technology Personalized Recommendation Engines Shopping Cart Abandonment

4 Common Personalization Myths Marketers Need to Stop Believing

Dynamic Yield

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

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Travel

Dynamic Yield

Dynamic Yield empowers travel sites to act on data to increase loyalty and deliver exceptional value to each customer. The post Travel appeared first on Dynamic Yield

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield. A/B Testing Optimization A/B/n Testing Contextual Bandit Testing Multi-armed Bandit

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield. Optimization Search Marketing Web Analytics content marketing email marketing growth hacks marketing resources social media marketing

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Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield. Web Analytics Audience Segmentation Behavioral Targeting Google Analytics marketing optimization Statistical Significance