Lidl GB has embarked on a transformative journey, announcing a switch from traditional paper pricing tags to Electronic Shelf Labels (ESL) across its entire network of stores. This strategic upgrade, set to be fully implemented by the end of 2024, is expected to yield significant environmental benefits, including an annual carbon savings of over 206 tonnes through the reduction of paper, packaging, and ink usage.
The initiative follows a successful trial that began in September 2022, encompassing over 35 Lidl locations, such as Epsom and Tooting. Feedback from the trial has been overwhelmingly positive, with the majority of customers reporting no disruption to their shopping experience, thereby validating the decision to proceed with a wider implementation of ESL technology.
By integrating ESLs into its operations, Lidl GB aims to streamline store management processes, significantly cutting down the time required for staff to manually update price tags. This operational efficiency not only enhances the customer experience by ensuring accurate pricing but also allows store employees to dedicate more time to service-oriented tasks, including assisting shoppers and replenishing stock.
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Isaac Ekpenyong, Director of Sales Organisation at Lidl GB, shared insights into the motivations behind the switch, stating, “As a discounter, sustainability and efficiency are core to our operations. Adjusting our operational methods, regardless of scale, enhances the shopping experience for our customers. This move to Electronic Shelf Labels is a prime example, as it not only frees up employee time for customer-focused activities but also represents a significant step in reducing our environmental footprint by cutting down on paper and ink consumption.”
The gradual introduction of ESL technology across Lidl GB stores marks a significant milestone in the retailer’s commitment to leveraging technology for operational improvement and environmental conservation.
