Nisa partners launch baby event

The Best Baby Buys event kicked off on 12 May and will run in stores for three weeks. Among the deals available are Huggies Pull-ups at £4.50, Pampers Baby-Dry Taped Pants at £5, DryNites Bed Mats at £4.75, and Huggies Pure Baby Wipes at just 90p a pack.

Consumers can also stock up on favourite food items from Ella’s Kitchen with 20% off the range, including the Beef Stew with Spuds at £1.43, the Red One Smoothie Fruits at 76p, and Sweetcorn and Carrot Melty Sticks at 88p.

Natalie Lenehan, wholesale category controller at Nisa, said: “Insights show that a quarter of baby category shoppers will purchase products from another store if their tried and tested items are out of stock, so our partners stocking recognisable brands like Pampers and Huggies is crucial to help drive sales and make sure their store remains a destination for the category after the pandemic is over.

“By utilising the dedicated POS provided, we’re confident this year’s baby event will see our retail partners enjoy increased basket spend and footfall.”

Nisa will be backing the campaign with in-store point of sale and consumer leaflets, as well as relevant content across social media and on the Nisa Locally website.