Forrester eCommerce

JANUARY 5, 2024

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

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Forrester eCommerce

AUGUST 24, 2022

On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives.

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Events Technology Marketing Other 360

Retail TouchPoints

OCTOBER 12, 2023

Sales during Amazon ’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from Salesforce. Among the best-selling categories during this year’s event — which took place Oct. In the U.S.,

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Recommendation Events Beauty and Health Apparel 239

Retail TouchPoints

MARCH 14, 2024

The March 23 event will feature plastic egg bunnies. The March 17 MakeBreak will focus on painted wooden eggs. The Kids Club, held the second and fourth Saturday of each month, is a free experience for kids ages three and up, with all supplies provided at no cost.

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Retail TouchPoints

APRIL 11, 2024

Sports fans deserve a place to gather, celebrate their passions and foster new ones, and Fanatics Fest NYC aims to do just that,” said Lance Fensterman, CEO of Fanatics Events in a statement. Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics Fest NYC , to be held at the Javits Center Aug.

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Events Apparel Other Retail 147

Retail TouchPoints

MARCH 7, 2023

Lowe’s has launched its second annual “Into the Blue” product pitch event, inviting entrepreneurs and businesses of all sizes to apply to get their products on the home improvement retailer’s shelves. During the inaugural event, 270 suppliers were selected to pitch their products live to the Lowe’s merchandising team.

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Forrester eCommerce

MARCH 23, 2022

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

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Groove

DECEMBER 7, 2023

Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Etail West 2024 Palm Springs Agenda & Speakers eTail West 2024 in Palm Springs is set to be one of the best events of the year in the retail and eCommerce industry.

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Retail TouchPoints

AUGUST 8, 2023

The company plans to host the Prime Big Deal Days shopping event this October to consumers across 19 countries. The company is likely betting that the positive response to the summer Prime Day will carry through to the fall event — and that it will be even bigger given its proximity to the holiday season. In addition to the U.S.

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Retail TouchPoints

OCTOBER 19, 2023

Amid record-breaking heat waves this past summer, many communities faced some intense weather events that caused significant power outages. For retailers relying on critical IT systems to support both in-store and ecommerce sales, outages from significant weather events can have a big impact on business. Invest now to save later.

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Events Retail Telecommunications Point of Sale 209

Forrester eCommerce

AUGUST 4, 2020

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

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Events B2B Customer Experience Technology 391

Retail TouchPoints

FEBRUARY 2, 2023

Unclaimed Baggage , which sells luggage that airlines haven’t been able to reunite with its original owners, will host a “ Love Luggage ” event in its Scottsboro, Ala. The in-store event is part of the retailer’s “Bling Week,” taking place Feb. store on Feb.

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Kissmetrics

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

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Events Social Media Information Recommendation 363

Forrester eCommerce

DECEMBER 8, 2023

In this environment, B2B events represent an underutilized yet invaluable source of audience data. In this […]

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Events Gifts B2B Operations 264

Retail TouchPoints

FEBRUARY 10, 2023

Dick’s Sporting Goods is expanding its partnership with online marketplace SidelineSwap , with plans to host a series of 200 sports gear trade-in events across 19 states in the first half of 2023. At the trade-in events, customers can exchange their used sports gear for Dick’s gift cards to use toward their next purchase. .

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Retail TouchPoints

MAY 30, 2023

The Rise of the Retail Sales Event Annual holiday events are still important, but the industry has recognized that bespoke, manufactured sales events can be more appealing to shoppers. Amazon Prime Day takes the majority of “event-driven” sales — and it’s still growing. Prime Day has gone from a one-day sale to two days.

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Retail TouchPoints

JUNE 20, 2023

Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook.

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Forrester eCommerce

MARCH 25, 2020

It’s a rough time to be planning or managing a large, in-person event. Marketers and sellers rely on events to support campaigns that generate […]. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential.

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Events Seminar Technology Management 396

Kissmetrics

MARCH 11, 2021

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

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Events Social Media Document Marketing 254

Retail TouchPoints

JULY 7, 2022

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

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Forrester eCommerce

OCTOBER 29, 2020

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.

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Canadian Special Events

APRIL 17, 2024

In the dynamic world of event management, adaptability is paramount. The collaboration between Spotwork and its partners has redefined what it means to be agile and flexible, as illustrated by the successful partnership with Jet Entertainment, a leading company in AV event production and experiential marketing.

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Events Management Fulfillment Technology 52

Forrester eCommerce

APRIL 16, 2021

Clients sometimes ask me, “Why is there so much buzz about event-driven architecture (EDA)? From complex event processing to the hardware interrupts of the UNIVAC, computers have been responding to events of some sort since the 1950s. This isn’t a new idea.” ” Indeed, it isn’t new.

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Retail TouchPoints

JUNE 14, 2023

“As we celebrate our 20th anniversary this year, we’re focused on highlighting on-site events and shopper engagement across all platforms including social media, online deals and on-site activations.” The space also is working with its retail partners to enable sidewalk sales during holiday and event operations.

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Retail TouchPoints

JANUARY 27, 2022

The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

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Events Retail Workshop Internet Retail 274

Kissmetrics

AUGUST 18, 2020

Both Facebook and Google refer to these user interactions as Events. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Why Events Are Important. How to Set Up Events on Your Website.

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Retail TouchPoints

FEBRUARY 10, 2022

Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the Peggy Adams Animal Rescue League in a TikTok Live event this Valentine’s Day. The Some Buddy to Love event will take place Feb. 14 at 4 p.m.

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Retail TouchPoints

DECEMBER 6, 2022

The new SoHo store was designed with a flexible format that will also allow it to serve as an events hub for guided movement and meditation classes, expert panels, small-group forums, styling sessions and more. Local wellness professionals are invited to reserve the space at no cost to host free community events. 12, 2022; and.

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Events Workshop Customer Omnichannel 275

Forrester eCommerce

FEBRUARY 6, 2023

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

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Retail TouchPoints

JUNE 24, 2022

Online fast fashion retailer SHEIN is hosting the latest in its traveling series of pop-up events at San Francisco’s Embarcadero Center from June 24 to 26, 2022. The three-day event promised a showcase of more than 1,000 different styles with the product assortment rotating daily.

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Canadian Special Events

APRIL 17, 2024

This post is sponsored by Evergreen Brick Works In the dynamic world of event planning, audiovisual (AV) production has become synonymous with creating memorable experiences. Audio-visual elements, from elaborate sound systems to dazzling light shows, can contribute significantly to an event’s carbon footprint.

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Retail TouchPoints

SEPTEMBER 8, 2022

Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. 9, which will be hosted at Bloomingdale’s iconic 59th Street flagship; Mini versions of the Harper’s event at Bloomingdale’s stores across the U.S.,

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Events Fashion Games Marketing 337

Retail TouchPoints

NOVEMBER 2, 2021

The event will feature dozens of celebrities, influencers, fashion designers, chefs, hosts and special pop-in guests including Whoopi Goldberg, Dolly Parton, Tori Spelling and Jennie Garth. QVC and HSN are launching “Shop With Us Live,” a livestream cross-platform shopping festival scheduled for November 6 and 7.

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Events Social Media Apparel Fashion 248

Forrester eCommerce

SEPTEMBER 8, 2021

In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate.

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Events Customer Experience Customer 301

Retail TouchPoints

FEBRUARY 16, 2022

Despite a last-minute move from an in-person to a virtual event necessitated by the COVID-19 omicron variant, the Retail Orphan Initiative’s annual fundraising event raised more than $285,000 for orphans and at-risk children. RetailROI’s events have helped more than 252,000 orphaned and vulnerable children in the U.S.

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