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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Retail TouchPoints

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 185
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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! Attendees include programmers, artists, producers, game designers, audio professionals, and business leaders. The post FastSpring at Game Developers Conference 2024!

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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

Sales during Amazon ’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from Salesforce. Among the best-selling categories during this year’s event — which took place Oct. As they did in July, U.S. In the U.S.,

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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game. An NFL game on Black Friday would have once been considered anathema (and a recipe for historically low viewership). A Columbia shoppable ad during the game.

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‘Love Luggage’ Event Combines Creativity and Charity

Retail TouchPoints

Unclaimed Baggage , which sells luggage that airlines haven’t been able to reunite with its original owners, will host a “ Love Luggage ” event in its Scottsboro, Ala. The in-store event is part of the retailer’s “Bling Week,” taking place Feb. store on Feb.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be the first Olympics in the event’s 125-year history to be staged without any spectators. To be sure, excitement for these Summer Games — taking place July 23-Aug 8 — has thus far been muted.

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