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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

Sales during Amazon ’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from Salesforce. Among the best-selling categories during this year’s event — which took place Oct. In the U.S.,

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Lowe’s Brings Back Live Product Sourcing Event for Second Year

Retail TouchPoints

Lowe’s has launched its second annual “Into the Blue” product pitch event, inviting entrepreneurs and businesses of all sizes to apply to get their products on the home improvement retailer’s shelves. During the inaugural event, 270 suppliers were selected to pitch their products live to the Lowe’s merchandising team.

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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

The AI-powered demand sensing technology is designed to examine short-term demand patterns across various channels using customer insights, market events, pricing, campaigns, localized weather reports, external economic factors and other critical data points to better understand and predict consumer preferences over time.

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Planning a B2B hybrid event this year? Seven critical considerations

Forrester eCommerce

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Improving the Data-Sharing Contract Between Businesses and Consumers From quick pop-up boxes to opt-in website cookies to multi-page privacy agreements, consumers are confused about what data companies collect and how they are using it. First, creating more clarity into how data is used and why it can improve transparency for customers.

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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Amid record-breaking heat waves this past summer, many communities faced some intense weather events that caused significant power outages. For retailers relying on critical IT systems to support both in-store and ecommerce sales, outages from significant weather events can have a big impact on business. Check in with infrastructure.

Events 261
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Prime Day 2021: Luggage and Home Improvement Soar During an Overall Modest Event

Retail TouchPoints

However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. Major retailers with more than $1 billion in revenue saw even greater success, with sales up 29% during the event.

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