Forrester eCommerce

MARCH 23, 2022

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

Events 369

Events B2B Improvements Marketing 369

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you.

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

MARCH 7, 2023

Lowe’s has launched its second annual “Into the Blue” product pitch event, inviting entrepreneurs and businesses of all sizes to apply to get their products on the home improvement retailer’s shelves. based and international companies and individuals with ready-for-market products can apply through March 20, 2023.

Events 279

Events Improvements Marketing Customer 279

Retail TouchPoints

OCTOBER 19, 2023

Amid record-breaking heat waves this past summer, many communities faced some intense weather events that caused significant power outages. For retailers relying on critical IT systems to support both in-store and ecommerce sales, outages from significant weather events can have a big impact on business. Invest now to save later.

Events 261

Events Retail Telecommunications Point of Sale 261

Retail TouchPoints

MAY 30, 2023

Shoppers have gotten smarter about pricing strategies; they also have an arsenal of tools and options at their disposal for saving big on almost any purchase — from loyalty programs to partner marketing, to cash back incentives, bundle deals, discounts and price-watching intelligence from sites like CamelCamelCamel.

Events 278

Events Retail Consumer Presentation 278

Groove

DECEMBER 7, 2023

Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Etail West 2024 Palm Springs Agenda & Speakers eTail West 2024 in Palm Springs is set to be one of the best events of the year in the retail and eCommerce industry.

Events 195

Events Social Media Workshop Download 195

Forrester eCommerce

AUGUST 4, 2020

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

Events 384

Events B2B Customer Experience Technology 384

Forrester eCommerce

JANUARY 5, 2024

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Events 265

Events B2B Operations Marketing 265

Retail TouchPoints

APRIL 11, 2024

Sports fans deserve a place to gather, celebrate their passions and foster new ones, and Fanatics Fest NYC aims to do just that,” said Lance Fensterman, CEO of Fanatics Events in a statement. Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics Fest NYC , to be held at the Javits Center Aug.

Events 147

Events Apparel Other Retail 147

Forrester eCommerce

NOVEMBER 15, 2021

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold?

B2B 195

B2B Events Marketing 195

Forrester eCommerce

OCTOBER 29, 2020

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.

Events 441

Events B2B Technology Marketing 441

Retail TouchPoints

JUNE 14, 2023

Unlike indoor shopping malls, open-air centers intersect with the environments around them, whether in suburban markets or in key tourist destinations, creating a bustling community hub where guests can gather to shop and dine.” The space also is working with its retail partners to enable sidewalk sales during holiday and event operations.

Events 276

Events Technology Outdoor Retail 276

Forrester eCommerce

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. 2023 was an eventful year for bad ads, which Forrester defines as […]

Marketing 228

Marketing Events B2C 228

Forrester eCommerce

AUGUST 19, 2019

Both are important to consider when assessing the value that physical events deliver. ” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* While you can attribute some ROI […].

Events 390

Events B2B Marketing Customer Experience 390

Kissmetrics

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

Events 363

Events Social Media Information Recommendation 363

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 242

B2B Events Management Marketing 242

Canadian Special Events

APRIL 17, 2024

In the dynamic world of event management, adaptability is paramount. The collaboration between Spotwork and its partners has redefined what it means to be agile and flexible, as illustrated by the successful partnership with Jet Entertainment, a leading company in AV event production and experiential marketing.

Events 52

Events Management Fulfillment Technology 52

Forrester eCommerce

MARCH 25, 2020

It’s a rough time to be planning or managing a large, in-person event. Marketers and sellers rely on events to support campaigns that generate […]. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential.

Events 394

Events Seminar Technology Management 394

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

SEPTEMBER 8, 2022

Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. 9, which will be hosted at Bloomingdale’s iconic 59th Street flagship; Mini versions of the Harper’s event at Bloomingdale’s stores across the U.S.,

Events 360

Events Fashion Games Marketing 360

Retail TouchPoints

NOVEMBER 2, 2021

The event will feature dozens of celebrities, influencers, fashion designers, chefs, hosts and special pop-in guests including Whoopi Goldberg, Dolly Parton, Tori Spelling and Jennie Garth. The livestreaming market is expected to hit $11 billion in sales in the U.S.

Events 288

Events Social Media Apparel Fashion 288

Kissmetrics

MARCH 11, 2021

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

Events 254

Events Social Media Document Marketing 254

Retail TouchPoints

JANUARY 27, 2022

The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

Events 319

Events Retail Workshop Internet Retail 319

Forrester eCommerce

FEBRUARY 6, 2023

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195

B2B Events Technology Management 195

Retail TouchPoints

MAY 30, 2023

Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. The age verification capability is currently only available at Coors Field but will be rolled out to additional establishments in the coming months. airports.

Events 283

Events Payment Services Travel Technology 283

Digital Doughnut

NOVEMBER 10, 2023

This article explores the vital role of visual statistics in event marketing. Event marketing, a dynamic and versatile strategy, has unique challenges when it comes to measuring its success. Visual statistics, or data visualization, offer a solution by making complex event data accessible and understandable.

Events 98

Events Marketing Article Operations 98

Forrester eCommerce

DECEMBER 8, 2023

In this environment, B2B events represent an underutilized yet invaluable source of audience data. In this […]

Events 254

Events Gifts B2B Operations 254

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

Events 262

Events Magazine Consumer Fashion 262

Retail TouchPoints

MAY 23, 2022

Associates are invited to design and create products that represent a given moment, then select nonprofit partners and let them participate as models in marketing material. JCPenney also is hosting several events in celebration of Juneteenth, including a virtual event with Opal Lee, the “Grandmother of Juneteenth,” that took place on May 17.

Events 305

Events Apparel Management Retail 305

Kissmetrics

AUGUST 18, 2020

But are you taking full advantage of everything that’s happening on your website for your paid marketing? Both Facebook and Google refer to these user interactions as Events. What Are Events ? Events are user interactions that don’t involve loading another page on your website. Why Events Are Important.

Events 363

Events Download eCommerce Payments 363

Retail TouchPoints

FEBRUARY 10, 2022

Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the Peggy Adams Animal Rescue League in a TikTok Live event this Valentine’s Day. The Some Buddy to Love event will take place Feb. 14 at 4 p.m.

Events 298

Events Supplies Retail Social Media 298

Retail TouchPoints

DECEMBER 2, 2022

“Mark was instrumental in first launching Beekman 1802 six years ago on television and establishing our loyal following, which has contributed to our current reign on QVC and HSN,” said Brad Farrell, Chief Marketing Officer at Beekman 1802 in a statement. “We The event featured a number of deals and holiday gifts exclusive to Live Rocket.

Events 278

Events Gifts eCommerce Marketing 278

Digital Doughnut

NOVEMBER 20, 2023

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand recognition, engagement, and conversions.

Events 98

Events Marketing Article Search Marketing 98

Retail TouchPoints

FEBRUARY 8, 2023

Following a pandemic-induced pause in its brick-and-mortar retailing, women’s workwear retailer Argent has opened a store in NYC’s SoHo neighborhood that brings community and commerce together with a combination of appointments, networking events and free-flow spaces for consumers to work and gather.

Events 244

Events Fashion Consumer Retail 244

Retail TouchPoints

AUGUST 3, 2023

Victoria’s Secret pioneered the idea of a lingerie fashion show in 2001 and turned the annual event into a nationwide television spectacle. But after years of criticism due to the event’s perceived objectification of women and lack of body diversity, the brand paused the show in 2019, and it’s been on hiatus since.

Fashion 244

Fashion Events Apparel Customer 244

Canadian Special Events

MARCH 26, 2024

The Canadian Event Awards, Canada’s premier recognition program for the event and meeting industry, is thrilled to announce the finalists for the 2024 Awards. The Canadian Event Awards and owned and managed by Canadian Special Events Magazine. The 2024 Awards finalists can be viewed here.

Events 52

Events Magazine Presentation Management 52

Retail TouchPoints

DECEMBER 6, 2022

The new SoHo store was designed with a flexible format that will also allow it to serve as an events hub for guided movement and meditation classes, expert panels, small-group forums, styling sessions and more. Local wellness professionals are invited to reserve the space at no cost to host free community events. 12, 2022; and.

Events 279

Events Workshop Customer Omnichannel 279