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Unleashing the Power of Event Marketing in Your Sales Funnel: In-Depth Statistics and Proven Strategies

Digital Doughnut

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand recognition, engagement, and conversions.

Events 98
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SEO and Paid Search Predictions for 2024

Digital Doughnut

2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. 2024 looks set to be even more eventful. Here are our predictions on what to expect from SEO and Paid Search in 2024

SEO 52
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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry. John Lewis & Partners follows a similar fate, as it records a 42% drop.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Strain on events. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Facebook canceled F8 , its largest event of the year, which was to take place in May. Be proactive, not reactive, in how you pivot to a digital event.

eCommerce 204
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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Checking Session- & Event-Level Attribution Another important step is to compare session-level attribution in GA4 to a UA last-touch attribution model. It’s also crucial to review event-level attribution using the Advertising -> Model Comparison report. GA4 vs. Universal Analytics Universal Analytics. Google Analytics 4.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

With scope, brands can see what generated an event or a session and then zoom out to see what originally brought the user that generated the session. Event scope: The attribution model selected in the property settings (e.g. Reporting attribution model changes are retroactive, but only applicable to event-scoped dimensions and metrics.

Events 78