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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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Walmart Splits Black Friday Promotion into Three Events Across November

Retail TouchPoints

Walmart will adapt to what is shaping up to be an extended holiday season by spreading out its Black Friday promotions across three events that will span most of November. The first Black Friday Deals for Days event will begin online Nov. The promotion will coincide with Walmart’s annual Tire Event, which runs Nov.

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Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Retail TouchPoints

Integrated brand and product messaging from the retailer will be combined with shoppable functionality: viewers scanning integrated in-episode QR codes will be directed to a custom “shop the look” page on HomeDepot.com, where they can add products they see onscreen to their shopping carts.

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Amazon Sets Prime Day 2023 for July 11-12

Retail TouchPoints

billion — and predictions for this year’s event follow a similar trajectory despite a still-challenged economic environment. Prime Day 2023 is widely expected to make sales gains on 2022, and indeed, research from RetailMeNot indicates that the event has overtaken Labor Day as the primary summer retail sale for U.S.

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

Klaviyo flow Examples include: Segment trigger: For example, if a group of people abandons their shopping cart, Klaviyo can enroll them in the abandoned cart flow. The segment flow will encourage them to purchase the items in their cart.

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The Best WordPress Plugins for Selling Tickets to Events

Ecommerce Platforms

That's why we want to explore the best WordPress plugins for selling tickets to events. What's cool is that you can let your customers pick their own seats if that's part of your event, and they even have features for discount codes, multiple events and barcode readers. Event Tickets Plus (Starting at $89).

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Email Marketing Automation: How It Benefits eCommerce Brands

Groove

Send customers follow-up emails to ask about their experience with your brand or to inform them of upcoming events that they may be interested in. T his extra push may be all they need to return to your site and checkout.

Marketing 283