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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 283
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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game. An NFL game on Black Friday would have once been considered anathema (and a recipe for historically low viewership). A Columbia shoppable ad during the game.

Games 276
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. Some companies are taking, for example, Microsoft’s Open AI-as-a-service and making it a secure, in-house ChatGPT-style system.

Games 217
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Influencer Marketing: Examples and Strategies for 2021

Kissmetrics

Take, for example, Murad and Nataly Osmann. Let’s work from an example to make this easier to illustrate. Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry. Mobile gaming is a pretty competitive industry.

Marketing 270
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

The concept of gamification is to influence human behavior through games. Target used Augmented Reality to further influence children to get involved in this game. The post Unique Holiday Marketing Ideas for Ecommerce brands with Examples appeared first on Lateshipment.com Blog. Don’t go cold on your customers.

eCommerce 244
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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. The House of Rituals in Amsterdam is an excellent example, with a holistic shopping experience maximized for all five senses and spirituality.

Games 269