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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well. …and much more.

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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

Bringing Joy to Dressing Although Stitch Fix is in the midst of a major transformation plan and recently announced it was doing away with full-time styling positions, the core of the Stitch Fix value proposition remains intact: to use its robust data and insights to empower customers to express themselves through fashion. “We

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Lululemon to Upsize Flagship Store in Covent Garden’s The Yards

365 Retail

lululemon’s upsized store will join The Yards’ extensive lineup of sportswear brands, including Pineapple , Snow+Rock and Runners Need , alongside premium fashion brands on Long Acre, including Levi’s and Reiss.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The term I always use is ‘tip of the spear,’ where our role is to be able to provide surprise and delight moments to the consumer, take advantage of all that great first-party data and engage them in a more custom fashion. It’s a profit exercise, not a revenue optimization exercise.”.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

In addition, Aerie is partnering with companies like Wondermind , which is a platform and community of sorts that provides access to mental fitness exercises, resources and content. With fashion being the biggest perpetrator of waste, retailers like Forever 21 are focused on taking action.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. As Marci noted, it’s “not just a one-off, box-ticking exercise. billion in the U.S. this year alone, representing approximately 21% of the total women’s apparel market.

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A Very Bifurcated Christmas For Retail

Steve Dennis

In true Dickensian fashion, this retail holiday shopping season looks to be a tale of two cities. In addition, many individuals and families are spending a lot less on travel, fashion, eating out, commuting and the like, which leaves the more affluent with even more discretionary income than before.

Retail 167