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Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The 50-square-foot spaces will be located in Women’s Active departments, where shoppers can try out a Tonal exercise machine with a full demo. “It’s

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Reports: Peloton, Lululemon Duke it Out Over Exercise Apparel

Retail TouchPoints

Apparel brand Lululemon has filed a patent lawsuit against Peloton in an escalating legal battle over the exercise bike brand’s new eponymous line of fitness apparel, multiple sources report. Lululemon’s lawsuit, filed in a California district court Nov.

Apparel 147
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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

Marketing 264
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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. It again leans into this idea that exercise should be approachable for everyone — not just for top athletes. ?? 1/2 out of 5.

Outdoor 284
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Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The local market is tight, supply is low and demand is high. The post Conversion 101: How to Create an SEM Legend Exercise appeared first on Bryan & Jeffrey Eisenberg. Don’s Contracting is in steady demand. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience.

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