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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester eCommerce

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […]

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The community that OV has built around “doing things” is really enviable, and shows the power of the right message on social media. . ?? Email Marketing. Aka, long, slow distance runs.

Outdoor 284
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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. Social media sites and gaming platforms can provide this access to individuals and larger communities, which is why many Gen Zers are gravitating to them. Access to Community.

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7 Fitness Advertising Tips and Strategies

Kissmetrics

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Use Social Media to Build Your Fitness Brand. Instagram boasts over 170 million U.S.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

For example, in 2022, visuals featuring people with larger body sizes appeared in the top 100 for the first time, and in a broader range of scenarios rather than just the diet and exercise scenarios in which they are stereotypically overrepresented.

Marketing 264
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The Ultimate Guide to Bing SEO

Kissmetrics

There’s a lot of valuable information here, but for the sake of this exercise, you’re focused primarily on the backlinks section. Social Media Impacts Bing SEO. Bing has officially stated that they use social shares to understand if a page is popular among users. Step 2: Analyze your backlink profile. Bing SEO Conclusion.

SEO 363