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Peloton Plans ‘Relaunch’ to Expand Awareness, but Faces Another Recall

Retail TouchPoints

Relaunch plans include a new tiered subscription model, as well as efforts to inform shoppers that it does other things than sell exercise bikes, according to a letter to investors. million potentially faulty original Bikes.

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Peloton Shifts to Third-Party Manufacturing in Effort to Simplify Supply Chain

Retail TouchPoints

The New York-headquartered connected fitness company is also suspending operations at exercise gear company Tonic Fitness Technology, which it acquired in October 2019. Taiwan-based manufacturer Rexon Industrial Corp. Premarket trading for Peloton shares rose more than 6% on the news.

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Peloton Launches Key Products in U.S. Amazon Stores

Retail TouchPoints

At the time, the tech-focused exercise retailer was dealing with falling stock prices stemming from challenges including two unfortunate media portrayals and mid-2021 product recalls following reports of 70 injuries and one death. Peloton has since increased is subscription price while reducing the cost of the equipment.

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Riding Activewear Momentum, Peloton Launches its Own Apparel Line

Retail TouchPoints

Peloton is expanding beyond exercise equipment with the launch of a private label activewear brand called Peloton Apparel. Connected Fitness Subscriptions grew 114% to over 2.33 The retailer will refresh its offerings every season with new styles made using the same fit and fabrics. million year-over-year.

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes. The Peloton Bike+ and All Access Membership subscription is $119 /month and $1,595 to purchase the bike after 12 months.

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5 ways LiveIntent invests in employee wellness

Liveintent

Free subscription to Calm App. We offer a free subscription for all employees to the Calm App: A mobile app that provides guided meditations and specialized music playlists to help with stress and focus. Monthly wellness expense. Monthly wellness expense. Neurodiversity ERG.

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Peloton CEO confident of turnaround despite disappointing quarter

RetailWire

Peloton CEO Barry McCarthy sees signs of “substantial progress” being made by the exercise tech company even after it reported a $1.2 Mr. McCarthy pointed to a right-sized labor force, higher subscription charges, a reduction in its manufacturing commitments and expanded sales channels as factors for his optimism.